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Research And Planning
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Research And Planning

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Research And Planning Research And Planning Presentation Transcript

  • Research and Planning
  • Kerrang! Likes Complex Layers Sub pictures with borders Colours Dislikes Use of Red, Black and White No empty space Small use of Creme-stands out, sets Screenshot of front cover Name of page MastHead a neutral background Not organised well Partially Covered by Model so attention Quote is drawn to him or Introduction to from the the other way magazine from magazine around. Has a white editor background so it Each sub- stands out and is heading easily readable Eye catching matches the image at top of colour scheme, Use of celebs add the page, most so clearly boost important member stands out. of the band at the Bold clear font for front, to entice the headline The Numbers of audience. Use of Use of strong lighting is from the the pages are in powerful language to right hand side so bold. engage the reader the customer follows this to feel Sub images have they can contrasting borders too understand more show the customer organization and which points stand out. Barcode Issue Date Website Price Images tesselate well so looks organised Offers
  • NME Exclusives entice the reader Masthead on the contents to add impact Band Index, unique to this magazine Issue and price Use of all capital words are used so Variety of shapes readers take their time in reading it. Colored to add detail Research shows having Uppercase background to match the of the first letter aids in speed Title reading thats why modern road signs are produced by this. Clip from magazine to Interesting use of Multiple pictures, entice the expression on model, some vary in size audience looks into the camera to engage audience Bold, Rebellious style font to Highlighted circles match mood of showing key features of magazine the magazine Subscription Offer Image is infront of the main article but behind the title, this shows a 3D Summary of the magazine so the reader effect. It also brings out knows the magazine is organized and the image from the page sectioned. Likes Text on the headline Expression of model Layout Dislikes Complex Reveals too much on cover
  • Rock Sound Special Issue number and date, issue number a lot larger as more important Picture in line bar adds individuality The red numbers Slogan to Interesting over the images be seen effect on a only work over clearly and Variety of white images, the remembera different “rubix cube” face top image doesn't ble texts and work well as the sizes Image focused on top third of colours merge page together Photos have Transparent framed background on Contoured Textured red background text headline sub images background, adds depth and contrast images have a Backgrounds on to the white ripped corner, sub headings background images shows difference and a corrupt Use of Stars are used to image. pluses represent the Punk instead of Barcode at Genre pullet bottom right points corner generally Alternating colours so to add depth Large first letter Half of the page is coloured so costs less but looks effective.Screenshot of front Likes cover The font of the headline Lots of sub images Former album in bottom right hand corner Effect on faces gives background information Lighting Dislikes Too much going on Large picture goes onto second page, the picture usually Not organised has a detailed background or if it is plain then extreme shadow is used to bring the image out of the page Rule of three on titles in corners and headings
  • Rolling Stone Everything is Text is organised and in columns gives t Issue colour co-ordinated appearance of professionalism and Price Website at top corner organisation The writing “obsession” is hardly visible on the far left this adds interest as you have to look closer and use the end part of the word to figure it out. Neutral Background so Costumes model stands out, and match rule of 3 more attention is payed colours to them Shadow effect on Variety of Sizes, headline all the same font Likes though. Bigger Each page is different, one for photo one for text, clear organisation font for items which add the Issue Number, Slogan more interest. Title of magazine Clear spacers used to aid the audience Name of photography in a “sticker” layout Sectioned off Large Picture, Long shot Likes Varying between normal and bold font Use of Costume Simple yet effective The name of magazine at the back layer Use of Shadow Dislikes No added pictures
  • Q Magazine Examples of previous work Clear Name of Image within an image Magazine, First place the eye is drawn to. Names of bands Usually in same style and white font Slogan size over an 3 Color rule image Title in clear, Male 4 colours used so bold font so Gaze- adds interest to easily read Laura where the more and seen. Mulvey dominant colour is Sub-Heading in Males are used in this different font so keen to example a light not all read read on blue. Looks like one page spread, but over 2 pages together even though Q is a neutral Separate section for reviews magazine Use of shapes such as with either a picture of the band Plusʼs and circles or the album artwork Barcode and price together in bottom right hand corner Date and Issue number generally on contents page to remind audience Likes Summary separated by colored and shows Use of Model and animals dashes organisation The color contrast Use of Plusʼs dashes and circles An every month section is Different styles of text useful as regular readers Dislikes can look at this and find A very plain background their regular article
  • TMG Mood Board
  • Audience Profiling Age: 14-22 year olds Background: Mainly College/University Students Occupation: Part Time work mainly to fit around their education Gender: My Magazines is uni-sex but some elements are aimed towards the male gender. Likes: Social Networking, attending concerts/festivals, Alternative Clothing, Retro products, Big Hair, 80ʼs bands Dislikes: Chav culture, expensive brands of clothing, Pop Music Ambitions: To become rock stars like their idols in the magazine Musical Preferences: Rock, Emo, Scene, Punk, Alternative Pop-Punk, Metal but all of these are sub-genres of Rock Looks up to/idolizes: Rock Stars, Cult Celebrities e.g Russel Brand Media Consumer Habits: The Mighty Boosh, Tim Burton Films, Reads novels such as the twilight saga. This audience watches the same regular shows as anyone else ranging from comedies to tv dramas e.t.c Dislikes:Chav society is extremely disliked by this genre due to hate crime committed by This is a Paul Griffiths (pictured) is an idol for the this group. The media is aware of this hatred stereotypical emo/ majority of this audience he owns a clothing due to tragic deaths such as Sophie rock fan i created company (babycakes) which is commonly Bands such as The Horrors show some of Lancaster in 2008 on Habbo Hotel. worn within this genre the fashion associated with this audience, they also represent the hair styles as well.
  • Band Mood Board
  • Mood Board Alternative Justice For All Afterlife Ace of Spades New Born Rock Emo Radio Heart Resonance Blast Blare Electro Rawr! Retro Kings and Queens Syrinx Pop Dub-Step Genre M.A.D Names Hitcher This is War Until It Sleeps Scene The Jester Rap Anarchy No Leaf Clover Magazine Smokers Outside The Hospital Battle Of One Door Underlined Random Busy Text Layout Bold Colours Large Minimalistic Small Italics Tessellating
  • Text Sample- This is Impact Font, it is very bold, this is a san-serif font. It is used on a variety of different backgrounds where it can easily be seen. Sample-This is a Algerian Font. It is detailed serif font. It would be used for effect for a handwritten/ old fashioned/ royal look about a text. SAMPLE-This is the Apple Casual font, it is copyrighted and is exclusive to apple. It would be used to promote apple products and to be used by companies loyal to apple. It is a casual, bold font. Examples-Playgroups, children's products Sample- This is a Braggadocio font. It is very bold and modern, so would be used for concerts or art exhibits. It is fairly difficult to read however so is limited of its uses. Sample- This is a Menlo font, it has a computerized effect with large spaces between words. It gives a professional feel and can be used widely. As it is a very thin font, the color would need to contrast. Sample-This is a handwriting Dakota font. It gives a casual, personal feel so the audience would feel relaxed about reading this font. It is very thin however, so can be fairly difficult to incorporate. I recently purchased this issue of rock sound and loved the title effect, the smashed look looks very three dimensional and professional, i would like to take inspiration from this.
  • Pitch Within The Market My Magazine is aimed at 14-22 year old music fans, it will be for alternative music genreʼs. But specifically at rock fans. My Target Market is niche but tends to have to extreme styles of fashion, firstly very vibrant and colourful and the second very dark and gothic. The layout of my front cover will be similar to Q, as it is simplistic and easy to understand for a bigger TMG. Although i shall have elements of Rock Sound Magazine, this way i can develop my photoshop skills further, and establish a niche range of music.My Magazine is aimed at the teenager/young adult market. But the majority of the magazine would aim to please a wider market, so new readers would not be put off by this. Most magazines have a basic look to their front covers and i want to follow this trend. These are used to ease the reader. My contents page needs to be organised into sections with different subheadings, this gives a professional look to the magazine. My magazine will have a screen shot of the front cover in the contents page for a “whats on the cover” index of what is in the magazine.
  • Response To Pitch After Pitching my idea to my fellow students i have had the following criticisms, Firstly i shouldnʼt be so simplistic, i should focus more on the layout of Rock Sound, so i can show off my photoshop skills to achieve a higher grade. Also i should not stick to three single colours of red/white/black i should include tiny bits of another contrasting colour such as pink. I made it clear who my target audience was, i know this as the handouts that i gave out all were filled in with the correct age group and genre. From my Pitch the response was that my magazine was most like Q magazine. Out of my two models i feel i should have the girl on the front cover, therefore the male gender are more likely to buy it for “eye candy” and the girls would purchase this for a idol to look up to. I asked my classmates which would work better? the model in a naturalistic environment or the model cut out using a magnetic lasso in a photoshop background. They decided to choose the naturalistic background, this posed the question where to photograph my model for my magazine. I decided to choose a graveyard in Lutterworth for my double page spread, and in a field in Cosby for my front page picture.
  • Photoshop Development