Evolution Of Music Video


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Evolution Of Music Video

  1. 1. • A music video is a short piece of film that accompanies a song or a popular piece of music. These are usually used to draw more attention to the song by people being able to watch it as well as just listen. These were also used to promote the artists in the video. They did this by also having a performance section to the video along with a narrative and/or conceptual section. Between all three of these they make up the basics of a music video• The music video has taken many different forms over the years. The very earliest sign of a music video started in 1894, combining images to music and have come along way to the full 4 minute, dancing, singing, CGI, action videos we get today.• Over the years music videos have been used to explain songs, promote artists, advertise products, deliver messages and in many cases, just to entertain their viewing audience!
  2. 2. In 1894, composers Edward B. Marks and Joe Stern came together tocompose their song ‘The Little Lost Child’. However, to make their song sellthey needed an idea to promote it. This is when they came across the idea ofan illustrated song, an idea that was an extension of what George H. Thomashad done earlier in 1892.Electrician of The Brooklyn Amphion Theatre at the time, George H. Thomasdecided to use a magic lantern to project a single image of a boy in a saloonon to a screen to accompany his song. Marks and Stern stumbled across thisidea and eventually worked with Thomas on their production of ‘The LittleLost Child’This was really seen as the first step towards music videos and clearly workedon the promotional side as ‘The Little Lost Child’ went on to sell over 2 millioncopies!
  3. 3. In 1926, Talkies, also known as Sound Films, were introduced. These wereimages that had been combined and synchronized with music to tell a story, thiswas apposed to the Silent Movies that were very popular around this timeperiod.It is rumored that the first public viewing of a Talkie was in Paris in1900, however we have no evidence of this. The first one official talkieaccording to records was Don Juan, after a battle for the patent for thevitaphone and the new sound amplification technology, which was finally wonby Warners and installed in their theatre in New York with all of the rest of theequipment needed just 2 days before the premier of ‘Don Juan’ on August 4th1926By 1930, Talkies were popular all over the world and it helped to secureHollywoods position as the worlds most powerful commercial system. They hadalso become very popular all over Europe, Japan. India was also a very popularplace for Talkies and lead to a rapid expansion of the film industry in that areaand all surrounding areas.
  4. 4. •Max Fleischer introduced a series of sing-along short cartoons called‘Screen Songs’. These are short films using ‘The Bouncing Ball’. This is an oldtype of Karaoke, with the ball bouncing on the words as they are sung.Max Fleischer was an American animator, born in Poland in July 1883. Hisfamily immigrated to the USA when he was 4 years old and settled down inNew York City. As a teenage, Fleischer worked as an errand boy for ‘TheBrooklyn Daily Eagle’ and worked his way up to being a cartoonist. Fleischerhad a very successful career and brought us characters such as BettyBoop, Popeye and Superman. In 1921 he also created ‘Fleischer Studios’(Formally known as ‘Out of the inkwell films’) with his brother Dave, toproduce animated cartoons.Another big success in his career was teaming up with Paramount Picturesto create the first ever screen song ‘The Sideways Of New York’
  5. 5. In 1964 ‘The Beatles’ made a feature film, ‘Hard Days Night’.Although it was not officially a music video, the film did includeBeatles music played simultaneously with videos of the group dancingand singingThis was said to have made the music more popular, with music salesgoing up, however this may have just been because the film wasreleased in the time of ‘Beatlemania’
  6. 6. To save them having to do lots of live TV performances to promotetheir upcoming album, The Beatles made 10 promotional videosinstead so that they could be aired on TV at any point.This was the first real step towards the music video as we know ittoday as they were being used for things like artist promotion justas we do in music videos in the 21st centuryThe songs used in the videos were ... We Can Work It Out, DayTripper, Help!, Ticket To Ride and I Feel Fine which were all aired onHullaballo, Top of the Pops, Thank your lucky stars and more!
  7. 7. In 1975, The Who released their all-music feature filmTommy, directed by Ken Russell based upon their 1969 rock opera ofthe same name.This brought a lot of publicity to the band and brought them into thepublic eye and was one of the key moments in the career of ‘TheWho’. The main way it gained publicity is because lead singer, RogerDaltrey played the lead role of ‘Tommy Walker’The film gained a lot of publicity also from by being shown at the 1975Cannes Film Festival
  8. 8. Before this time other artists were releasing promotional videos, but itwasn’t until this music video that they really became popularBohemian Rhapsody is a simple video that just shows the band performingthe song. However, releasing this along with the single showed to improvesales of the single considerablyit was only after the success of "Bohemian Rhapsody" that it became aregular occurrence for record companies to make music videos for artistssingle releases
  9. 9. * MTV launched on August 1, 1981, at 12:01 a.m.* It was launched with the words "Ladies and gentlemen, rock and roll," spokenby John Lack* These were spoken to the footage of the first ever space shuttle launch* MTV was the first ever channel to be based on pure music videos.* The videos would be presented and introduced by Presenters, nicknamed VJ’s(Video Jockeys)* The first song to be played on MTV was The Buggles – Video Killed The RadioStar* When the show was aired however, it only gained the attention of kids as theolder generation weren’t interested* This has however changed in the last 30 years and now has over 340 MillionViewers!
  10. 10. When Michael Jackson’s Thriller came out, it took the music video to awhole new level. Before this time they were really made to be a videothat went with the song, but this showed that people were starting to paymore attention to the videos. This was also the first sign of artists goingmore up-market with their videos.It involves a story line, large scale dances and lots of scenery, costumesand make-up
  11. 11. •The targeted audience of VH1 is slightly more demographic than itsMTV• MTV, focusing mainly on the lighter side of pop music.•The introduction of VH1 gave music videos a wider audience andmore different genres to cover, boosting the popularity majorly andgaining interest of the older generation.•Its more recent claim to fame has been in the area of music-relatedreality programming, such as Behind the Music.
  12. 12. •YouTube was created by three former PayPal employees in February 2005.• It is a video sharing website that allows anyone to watch, upload or sharevideos of their choice.• In July 2006 they had more than 65,000 videos being uploaded to the siteevery day• YouTube is now receiving 100million video views per day• With the great amount of views per day and with the great rate videos arebeing posted and shared then this in itself speaks about the great succsessYouTube was and especially towards the music video. With easy streamingand quick listening and viewing, YouTube took the music video to a wholenew level of popularity.
  13. 13. •In 2005, Apple launched the Ipod and Itunes• This meant that music videos could now be downloaded fromthe internet for very little cost• Also using the Ipod, they could be taken with you everywhere.This was a main influence to start stepping up the quality of musicvideos. If someone liked a video they would buy it and put it ontheir Ipod and then probably show it to a friend. This meant moreadvertising for the artists the better their video.• Another way to advertise an artist via video through Itunes is bymaking the video free to download. This would convice people todownload it on their ipod and would then interest others to buy ifthey see the video or hear the music on the video.
  14. 14. Product placement is a very important factor of todays music video. This is where artists will advertise a product in their video. This could be by wearing them, eating it, drinking it, or using the product in any way shape or form. In certain cases the product may just be sitting in the camera shot but still this is effective because just the slightest symbol can jog your memory about that product and/or it will subconsciously enter your memory so when you see the product in everyday use, you will automatically link the product with the artist. This convinces people to buy it because they consider it to be a very popular product if it is used by their favourite artist. This has been done in many videos, for example, Tinie Tempah advertising Lucozade and Lady Gaga advertising ‘Dr. Dre Beats’.The Product Placement logo seen in all musicvideos, TV programs and films that advertisesproducts.
  15. 15. Comments – Danny you have clearly carried our some detailed research but you arewriting in bullet points. This should be a descriptive piece with lots of detail whichshould inform.To improve:1. Provide an introduction, a development and conclusion2. Write a bibliographyInitial Grade C-