esign thinkin g “Design Thinking is essentially a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization of ideas, rapid concept prototyping, and concurrent business analysis, which ultimately influences innovation and business strategy” Design Thinking; edited by Thomas Lockwood (2010)
Does anyone remember these famous paragraph ever written in the Harvard Business Review in 1979?• The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither co-incidence nor bad luck• Moreover, in the fight for market share, competition is not manifested only in the other players. Rather, competition in an industry is rooted in its underlying economics, and competitive forces exist that go well beyond established combatants in a particular industry. Customers, suppliers, potential entrants, and substitute products are all competitors that may be more or less prominent or active depending on the industry.
You know the Author of those paragraphs• The state of competition in an industry depends on five basic forces, ……
BUT, you mostly remember this VISUALLYhttp://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1
Using Visual Thinking for Ethical Sellinghttp://www.c2bdesign.com/images/visual-thinking/large/EthicalSelling_Wk1_PamSlim_ClaireBronson_web.jpg
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Using Visual Thinking for CSR optionhttp://www.c2bdesign.com/images/visual-thinking/large/measuringGreenhouseGasEmissions.jpg
CASE STUDY Strategy #2 @ConnectingTheDots HR REGUL FINANC ATORY E MARKE SALES TING
CASE STUDY Strategy #2 @ConnectingTheDots HR REGUL FINANC ATORY E COLLABORATION MARKE SALES TING
CASE STUDY Strategy #3 @BridgingTheGapsFunctionsAcvities:- Primary (Marketing GOALS & & Sales)- Supporting OBJECTIVES (HR, Finance, Operation)
CASE STUDY Strategy #3 @BridgingTheGapsFunctionsAcvities:- Primary (Marketing GOALS & & Sales) BRIDGE - SOLUTION- Supporting OBJECTIVES (HR, Finance, Operation)
The Monkey ExperimentsA Story About Why We’re Afraid of Doing Something DifferentlyA case of Organizational Behaviour
There was an experiment conducted at Then, the Scientists changed the scenario, Behaviour Laboratorium, USA they put the monkeys out of the room, and then they equipped the pole with barb wires, and they put new banana. Afterward, the monkey came in again, and tried to reach for the banana. But, they failed after several attempts. The barb wires prevented them to climb the pole.In a medium size, clean and empty room,the Scientists insert few monkeys. In theroom, there was only one pole at thecenter, with Banana on the top of it.At first, once the monkeys came into theroom, they competed against each other tograb the banana. The strongest and fastestprevailed.
The Scientists changed once more the Looking at the monkey behaviour, thescenario, they put the monkeys out of the Scientists changed the scenario back toroom, and now they rubbed the pole with normal condition. The pole was in cleanoils. Then the monkey came back again, and condition. Then they brought back theagain, they tried to reach for the banana. monkey into the room again.They failed after several attempts. The oilypole couldn’t be climbed. They stopped to However, something looked different......climb the pole Those monkeys didn’t try to climb the pole at all
The Scientists decided to bring in newmonkeys to grab the banana. When thenew monkeys came in, somethinginteresting was going... The old monkeys prevented the new monkeys to climb the pole, even tough the pole was clean and no hurdles.
Moral of the story:Behaviour is formed by the environment and normsHowever, many times the (unspoken) norms prevent usto do something differently – to grab the opportunity