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Power blogging for business

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You’ve heard that blogging is a good thing to do, but you don’t really understand why or how to make it work for your business….. Would you be more motivated to blog if you thought that it could …

You’ve heard that blogging is a good thing to do, but you don’t really understand why or how to make it work for your business….. Would you be more motivated to blog if you thought that it could double, triple or quadruple your business? Blogger, social media marketer, and entrepreneur Danny Keith will tell you how it’s done. Drawing from personal experience gained at several organizations, Danny will explain how basic blogging coupled with social activity through Twitter, Facebook, LinkedIn, YouTube, and other vehicles can bring your company to the masses easier and less expensively than traditional advertising.


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Transcript

  • 1. Power Blogging for Business
  • 2. Why does my business need a blog?
    • Social Media is not any different than traditional media. It is the Second Internet.
    • If used properly you can increase your business revenue.
    • Social Media provides you a targeted voice for your businesses message.
    • Blogging is unique content that search engines give favorable ranking results.
  • 3.  
  • 4.  
  • 5.  
  • 6. A Success Story
    • Tarp Surfing – In collaborative effort with Ruse Entertainment and Pro Surfers Homer Henard, Nic Lamb and Omar Etcheverry we launched a viral YouTube Video. Currently over 2.7 million views.
    • World Wide Media attention, People’s Choice Award nomination, National Apple iPhone commercial, National Commercial with Mountain Dew.
    • We established ourselves as the expert in Tarp Surfing Globally.
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Steps to successful blog
    • Relevant content about your business.
    • Proper title and permalink.
    • Tagging and categorizing.
    • Image title and caption.
    • Hyperlinks.
    • Video embeds.
  • 12.  
  • 13.  
  • 14.  
  • 15. Social Integration
    • By adding a Facebook “Like” button you allow the reader to virally share your content at will.
    • Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.
    • Connect business Twitter account to Facebook Fan Page.
    • Connect YouTube channel to Facebook Fan Page.
  • 16.  
  • 17.  
  • 18.  
  • 19. Engage your customer
    • Never before has there been the opportunity to only speak to the people that want to hear what you have to say.
    • Involve them in the process, identify what you can handle and then ask your customers for input.
    • New Golden Rule: You do not own your brand, your customer does.
  • 20. My Contact Info
    • Danny Keith [email_address]
    • http://www.facebook.com/dannykeith
    • http://www.twitter.com/rickydanny
    • http:// www.linkedin.com/in/dannykeith
  • 21. Blogs
    • http://www.thefoodbank.org
    • http:// blog.skateboards.com
    • http://www.tarpsurfing.com
    • http://www.santacruzbuilt.com
    • http://www.grindouthunger.org
    • http://www.jackwagonagency.com
    • http://www.dannykeith.com
    • http://www.slideshare.net/loukerner/twism-second-internet20110324