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Nutrition and Fitness Collaborative of the Central Coast
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Nutrition and Fitness Collaborative of the Central Coast

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  • 1. social media for Non-ProfitsDanny Keith Chief Development and Technology Officer Second Harvest Food Bank
  • 2. Why does my nonprofit need a blog? Social Media is not any different than traditional media. It is the Second Internet. If used properly you can increase your donation revenue. Social Media provides you a targeted voice for your nonprofit message. Blogging is unique content that search engines give favorable ranking results.
  • 3. Social Media and You Social Media gives you the opportunity to speak to the people that want to hear what you have to say. Involve clients in the process, identify what you can handle, then ask them for input. New Golden Rule:  You do not own your brand, your customer does.
  • 4. Social Media Integration By adding a Facebook“Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content. Connect YouTube channel to your nonprofits’s Facebook Fan Page.
  • 5. Creating a Facebook Page
  • 6. Social Integration By adding a Facebook “Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content. Connect business Twitter account to Facebook Fan Page. Connect YouTube channel to Facebook Fan Page.
  • 7. How will they find you?
  • 8. Why users hide your updates 3 main reasons:  They lose interest in your product or updates  Too many updates, too frequently  Insufficiently engaging content
  • 9. Status Updates Why are they there? What do they want? Status updates should embrace:  Consistency  Quality over quantity  What incentive are they given once they “like” you?
  • 10. Facebook Insights
  • 11. Facebook Insights continued
  • 12. Danny’s Contact Info dk@thefoodbank.org Facebook.com/dannykeith Twitter.com/rickydanny Linkedin.com/in/dannykeith ARTICLES FOR REFERENCE http://www.huffingtonpost.com/craig- newmark/infographic-how-the-top- 5_b_1011176.html?ir=Technology Download this presentation here http://www.slideshare.net/dannykeith