Your SlideShare is downloading. ×
  • Like
Nutrition and Fitness Collaborative of the Central Coast
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Nutrition and Fitness Collaborative of the Central Coast

  • 426 views
Published

 

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
426
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. social media for Non-ProfitsDanny Keith Chief Development and Technology Officer Second Harvest Food Bank
  • 2. Why does my nonprofit need a blog? Social Media is not any different than traditional media. It is the Second Internet. If used properly you can increase your donation revenue. Social Media provides you a targeted voice for your nonprofit message. Blogging is unique content that search engines give favorable ranking results.
  • 3. Social Media and You Social Media gives you the opportunity to speak to the people that want to hear what you have to say. Involve clients in the process, identify what you can handle, then ask them for input. New Golden Rule:  You do not own your brand, your customer does.
  • 4. Social Media Integration By adding a Facebook“Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content. Connect YouTube channel to your nonprofits’s Facebook Fan Page.
  • 5. Creating a Facebook Page
  • 6. Social Integration By adding a Facebook “Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content. Connect business Twitter account to Facebook Fan Page. Connect YouTube channel to Facebook Fan Page.
  • 7. How will they find you?
  • 8. Why users hide your updates 3 main reasons:  They lose interest in your product or updates  Too many updates, too frequently  Insufficiently engaging content
  • 9. Status Updates Why are they there? What do they want? Status updates should embrace:  Consistency  Quality over quantity  What incentive are they given once they “like” you?
  • 10. Facebook Insights
  • 11. Facebook Insights continued
  • 12. Danny’s Contact Info dk@thefoodbank.org Facebook.com/dannykeith Twitter.com/rickydanny Linkedin.com/in/dannykeith ARTICLES FOR REFERENCE http://www.huffingtonpost.com/craig- newmark/infographic-how-the-top- 5_b_1011176.html?ir=Technology Download this presentation here http://www.slideshare.net/dannykeith