Credit Union Social Presentation

social media for Credit UnionsDanny Keith Chief Development and Technology Officer Second Harvest Food Bank

Why does my Credit Unionneed a Social Media Presence?  Social Media is not any different than traditional media. It is the Second Internet.  If used properly you can increase your client interaction.  Social Media provides you a targeted voice for your credit union’s services.  Social media is often times used to reference your credit union’s communication with clients.

Social Media and You Social Media gives you the opportunity to speak to the people that want to hear what you have to say. Involve clients in the process, identify what you can handle, then ask them for input. New Golden Rule:  You do not own your brand, your customer does.

Creating a Facebook Page

Social Integration By adding a Facebook “Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content. Connect business Twitter account to Facebook Fan Page. Connect YouTube channel to Facebook Fan Page.

How will they find you?

Why users hide your updates 3 main reasons:They lose interest in your product or updatesToo many updates, too frequentlyInsufficiently engaging content

Status Updates Why are they there? What do they want? Status updates should embrace:  Consistency  Quality over quantity  What incentive are they given once they “like” you?

Danny’s Contact Infodk@thefoodbank.orgFacebook.com/DannyKeithTwitter.com/RickyDannyLinkedin.com/in/DannyKeithARTICLES FOR REFERENCEhttp://www.huffingtonpost.com/craig-newmark/infographTechnologyDownload this presentation herehttp://www.slideshare.net/dannykeithReference Lou Kerner from Wedbush PrivateShares Group

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Credit Union Social Presentation

by Danny Keith

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