Credit Union Social Presentation

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Credit Unions can utilize social media to determine the needs of their members and to compete with big banks.

Credit Unions can utilize social media to determine the needs of their members and to compete with big banks.

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  • 1. social media for Credit UnionsDanny Keith Chief Development and Technology Officer Second Harvest Food Bank
  • 2. Why does my Credit Unionneed a Social Media Presence?  Social Media is not any different than traditional media. It is the Second Internet.  If used properly you can increase your client interaction.  Social Media provides you a targeted voice for your credit union’s services.  Social media is often times used to reference your credit union’s communication with clients.
  • 3. Social Media and You Social Media gives you the opportunity to speak to the people that want to hear what you have to say. Involve clients in the process, identify what you can handle, then ask them for input. New Golden Rule:  You do not own your brand, your customer does.
  • 4. Creating a Facebook Page
  • 5. Social Integration By adding a Facebook “Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content. Connect business Twitter account to Facebook Fan Page. Connect YouTube channel to Facebook Fan Page.
  • 6. How will they find you?
  • 7. Why users hide your updates 3 main reasons:They lose interest in your product or updatesToo many updates, too frequentlyInsufficiently engaging content
  • 8. Status Updates Why are they there? What do they want? Status updates should embrace:  Consistency  Quality over quantity  What incentive are they given once they “like” you?
  • 9. Danny’s Contact Infodk@thefoodbank.orgFacebook.com/DannyKeithTwitter.com/RickyDannyLinkedin.com/in/DannyKeithARTICLES FOR REFERENCEhttp://www.huffingtonpost.com/craig-newmark/infographTechnologyDownload this presentation herehttp://www.slideshare.net/dannykeithReference Lou Kerner from Wedbush PrivateShares Group