Clear Channel Central Coast Community Advisory Board Seminar Presentation Transcript
facebook for Business Danny Keith, Jack Wagon Agency
Social Media and You
Social Media gives you the opportunity to speak to the people that want to hear what you have to say.
Involve customers in the process, identify what you can handle, then ask them for input.
New Golden Rule:
You do not own your brand, your customer does.
Social Media Integration
By adding a Facebook“Like” button you allow the reader to virally share your content at will.
Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content.
Connect YouTube channel to your company’s Facebook Fan Page.
Fan Page vs. Group
Pages are better for business Pages are visible to unregistered users Pages are generally better for long term relationships with your fans, readers, or customers Pages allow you to claim a “place” Pages allow you to post deals and coupons Pages allow you to graphically display information about your business
Creating a Facebook Page
Social Integration By adding a Facebook “Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content. Connect business Twitter account to Facebook Fan Page. Connect YouTube channel to Facebook Fan Page.
How will they find you?
Facebook Users Stats
500 million users on Facebook
70% outside the US
Average person is on Facebook
55 minutes per day
42% of US consumers are fans
51% of fans say they rarely or never visit a company’s fan page after liking it
And 38% of fans say they hide your updates from their wall
Why users hide your updates
3 main reasons:
They lose interest in your product or updates
Too many updates, too frequently
Insufficiently engaging content
Just having fans is not enough… Focus instead on converting existing fans into brand advocates Give your biggest supporters an incentive for their loyalty
Why are they there? What do they want?
Status updates should embrace:
Consistency Quality over quantity What incentive are they given once they “like” you? Facebook is sometimes exclusive Use that to your advantage
Facebook Insights continued
Facebook has already collected information about your prospective customer, use that information to tailor Facebook Ads
CPC vs. CPM
Which one is better?
Depends on whether your target is a niche
Social Media Success Story
Tarp Surfing – In collaborative effort with Ruse Entertainment and Pro Surfers Homer Henard, Nic Lamb and Omar Etcheverry we launched a viral YouTube Video. Currently over 2.7 million views.
World Wide Media attention, People’s Choice Award nomination, National Apple iPhone commercial, National Commercial with Mountain Dew.
We established ourselves as the expert in Tarp Surfing Globally.
Danny’s Contact Info Danny Keith firstname.lastname@example.org Jackwagonagency.com Facebook.com/dannykeith Twitter.com/rickydanny Linkedin.com/in/dannykeith