Clear Channel Central Coast Community Advisory Board Seminar

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  • 1. facebook for Business
    Danny Keith, Jack Wagon Agency
  • 2.
  • 3.
  • 4. Social Media and You
    • Social Media gives you the opportunity to speak to the people that want to hear what you have to say.
    • 5. Involve customers in the process, identify what you can handle, then ask them for input.
    • 6. New Golden Rule:
    • 7. You do not own your brand, your customer does.
  • 8. Social Media Integration
    • By adding a Facebook“Like” button you allow the reader to virally share your content at will.
    • 9. Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content.
    • 10. Connect YouTube channel to your company’s Facebook Fan Page.
  • Fan Page vs. Group
  • 11. Pages are better for business
    Pages are visible to unregistered users
    Pages are generally better for long term relationships with your fans, readers, or customers
    Pages allow you to claim a “place”
    Pages allow you to post deals and coupons
    Pages allow you to graphically display information about your business
  • 12. Creating a Facebook Page
  • 13. Social Integration
    By adding a Facebook “Like” button you allow the reader to virally share your content at will.
    Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.
    Connect business Twitter account to Facebook Fan Page.
    Connect YouTube channel to Facebook Fan Page.
  • 14. How will they find you?
  • 15. Facebook Users Stats
    • 500 million users on Facebook
    • 16. 70% outside the US
    • 17. Average person is on Facebook
    55 minutes per day
    • 42% of US consumers are fans
    BUT
    • 51% of fans say they rarely or never visit a company’s fan page after liking it
    • 18. And 38% of fans say they hide your updates from their wall
  • Why users hide your updates
    • 3 main reasons:
    • 19. They lose interest in your product or updates
    • 20. Too many updates, too frequently
    • 21. Insufficiently engaging content
  • Just having fans is not enough…
    Focus instead on converting existing fans into brand advocates
    Give your biggest supporters an incentive for their loyalty
  • 22. Status Updates
    • Why are they there? What do they want?
    • 23. Status updates should embrace:
    Consistency
    Quality over quantity
    What incentive are they given once they “like” you?
    Facebook is sometimes exclusive
    Use that to your advantage
  • 24. Facebook Insights
  • 25. Facebook Insights continued
  • 26. Facebook Ads
    • Facebook has already collected information about your prospective customer, use that information to tailor Facebook Ads
    • 27. CPC vs. CPM
    • 28. Sponsored Stories
    • 29. Which one is better?
    • 30. Depends on whether your target is a niche
  • Social Media Success Story
    • Tarp Surfing – In collaborative effort with Ruse Entertainment and Pro Surfers Homer Henard, Nic Lamb and Omar Etcheverry we launched a viral YouTube Video. Currently over 2.7 million views.
    • 31. World Wide Media attention, People’s Choice Award nomination, National Apple iPhone commercial, National Commercial with Mountain Dew.
    • 32. We established ourselves as the expert in Tarp Surfing Globally.
  • 33.
  • 34.
  • 35. Danny’s Contact Info
    Danny Keith
    dk@jackwagonagency.com
    Jackwagonagency.com
    Facebook.com/dannykeith
    Twitter.com/rickydanny
    Linkedin.com/in/dannykeith