• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Clear Channel Central Coast Community Advisory Board Seminar
 

Clear Channel Central Coast Community Advisory Board Seminar

on

  • 1,554 views

 

Statistics

Views

Total Views
1,554
Views on SlideShare
1,158
Embed Views
396

Actions

Likes
0
Downloads
3
Comments
0

2 Embeds 396

http://jackwagonagency.com 356
http://www.jackwagonagency.com 40

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Clear Channel Central Coast Community Advisory Board Seminar Clear Channel Central Coast Community Advisory Board Seminar Presentation Transcript

    • facebook for Business
      Danny Keith, Jack Wagon Agency
    • Social Media and You
      • Social Media gives you the opportunity to speak to the people that want to hear what you have to say.
      • Involve customers in the process, identify what you can handle, then ask them for input.
      • New Golden Rule:
      • You do not own your brand, your customer does.
    • Social Media Integration
      • By adding a Facebook“Like” button you allow the reader to virally share your content at will.
      • Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content.
      • Connect YouTube channel to your company’s Facebook Fan Page.
    • Fan Page vs. Group
    • Pages are better for business
      Pages are visible to unregistered users
      Pages are generally better for long term relationships with your fans, readers, or customers
      Pages allow you to claim a “place”
      Pages allow you to post deals and coupons
      Pages allow you to graphically display information about your business
    • Creating a Facebook Page
    • Social Integration
      By adding a Facebook “Like” button you allow the reader to virally share your content at will.
      Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.
      Connect business Twitter account to Facebook Fan Page.
      Connect YouTube channel to Facebook Fan Page.
    • How will they find you?
    • Facebook Users Stats
      • 500 million users on Facebook
      • 70% outside the US
      • Average person is on Facebook
      55 minutes per day
      • 42% of US consumers are fans
      BUT
      • 51% of fans say they rarely or never visit a company’s fan page after liking it
      • And 38% of fans say they hide your updates from their wall
    • Why users hide your updates
      • 3 main reasons:
      • They lose interest in your product or updates
      • Too many updates, too frequently
      • Insufficiently engaging content
    • Just having fans is not enough…
      Focus instead on converting existing fans into brand advocates
      Give your biggest supporters an incentive for their loyalty
    • Status Updates
      • Why are they there? What do they want?
      • Status updates should embrace:
      Consistency
      Quality over quantity
      What incentive are they given once they “like” you?
      Facebook is sometimes exclusive
      Use that to your advantage
    • Facebook Insights
    • Facebook Insights continued
    • Facebook Ads
      • Facebook has already collected information about your prospective customer, use that information to tailor Facebook Ads
      • CPC vs. CPM
      • Sponsored Stories
      • Which one is better?
      • Depends on whether your target is a niche
    • Social Media Success Story
      • Tarp Surfing – In collaborative effort with Ruse Entertainment and Pro Surfers Homer Henard, Nic Lamb and Omar Etcheverry we launched a viral YouTube Video. Currently over 2.7 million views.
      • World Wide Media attention, People’s Choice Award nomination, National Apple iPhone commercial, National Commercial with Mountain Dew.
      • We established ourselves as the expert in Tarp Surfing Globally.
    • Danny’s Contact Info
      Danny Keith
      dk@jackwagonagency.com
      Jackwagonagency.com
      Facebook.com/dannykeith
      Twitter.com/rickydanny
      Linkedin.com/in/dannykeith