Social Media- A Twiter and Facebook Strategy

Social Media @ Doral Arrowwood Is It The Future?

Definition of Twitter… “ Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets” *Think of text messaging as an analogy -Fast -Short & Sweet (140 characters max) -Real Time

With 30+ various departments within the hotel, each department is knowledgeable to an assorted amount of useful information that will attract a diverse range of followers. By having different departments tweet about information relating to the hotel or to their specific department, we can still use Twitter on a consistent basis. Further, Interacting on a personal level is an important aspect of twitter. By providing tips, news, and information from all around the hotel, we can have a wide range of all different kinds of followers. The Thesis…

Each assigned department will email a “tweet” to a new internal Twitter email 2-3 times per week.

The tweet will relate to anything they find interesting in their line of work – an article, an interaction with a guest, or anything otherwise interesting.

Someone will be assigned to check the email on daily basis and copy/paste the tweet into our Twitter account

The Strategy

The Main Goal

To increase the number of people following our account.

197 Following

181 Followers

301tweets

How Do We Achieve Our Goal?

Active & Consistent: Make it part of your daily routine.

Provide Value: Tips, news, advice, articles

Teamwork: It’s not just the manager’s who contribute…It’s the whole team

Golf Department : “ Just launched a new video of Golf Professional Mitchell Spearman. Learn the proper techniques for a bump & run chip shot…” F & B : “ Wine of the Month: Pelligrini Chardonnay East End Select: For more info click…” Catering Department: “ Bring us your vision and let us realize it with you. Our dedicated staff & 5 diamond service will create an unforgettable wedding experience…” Human Resources: “ Congrats to our newest A team member and manager of the quarter” or “ Job opening- looking for a qualified & experienced hostess” Reservations: “ Announcing our new special- mention twitter while you make a res & the twitter rate is yours! Bake Shop: “ Just finished baking a cake for the Jones wedding this Saturday. Check it out: (link)” Mulligans’s : “ Just prepared my personal favorite- our turkey club. Stop by Mulligan’s and I'd be happy to make another for you!- Chef Miguel P. Examples

Sending Your Emails

[email_address]

140 characters

Links- Articles, Tips

Pictures, Videos

Discounts, Specials

What’s Next? Job Title: Social Media Supervisor -Who’s going to take over? - (I need to give a Twitter 101 on how it works) - Responsibilities: -Check Twitter email daily -make sure departments are sending there tweets. -respond to @replies and DM’s -Promote contests -Upload pictures -Check ratio’s -# of followers, # were following, # of tweet’s

Conclusion- Twitter

-32.1 million

“ Every hotel and brand should consider Twitter. Even if time proves it to be a passing fad, so what? It costs nothing, it’s easy to learn and extremely quick to use.”