About Danny Gutknecht is CEO of PathwaysTV, a platform that helps organizations articulate their culture and mission and promulgate it.
What are the cultural and organizational assets? How are they Identified? How can they be transferred to others? What is the proper way to disseminate them? PathwaysTV solves these problems.
"Big R" is communicating a group of values with relevance and context for efficient engagement. It begins at attraction and extends through engagement, on-boarding, sales and marketing.