Social Media Preso by Sawmill Marketing Public Relations
Social Media Presentation September 13, 2012Jeff Davis aka @contactjeff
SOCIAL MEDIA STRATEGY///• Why use Social Media? – Humanize and bring personality to your organization – Demonstrate savvy and progressive nature of a brand – Take leadership role in a category – Engage in 2-way conversation with key audiences – Encourage product/service trial and reward brand loyalty – Appear in Google search results – Communicate directly to target audience without a media ‘filter’ – Generate word of mouth buzz, media coverage – Defend the brand as necessary
SOCIAL MEDIA STRATEGY///• Ways Law Firms/Attorneys Use Twitter, Facebook, LinkedIn – Monitor competing firms/attorneys and search terms – Distribute news and updates – Research: industries, cases, experts, data/information gathering – Promote practice areas, expertise and case wins – Extension and expansion of client service – Networking – Associate retention and recruitment – Share corporate culture – Connect with media – SEO
Which Of The Following Social Media Tools Are Used In Your Reporting? Source: Middleberg and Society for New Communications ResearchAnswer %Company Websites 78%Facebook 75%Blogs 70%Twitter 69%Online Video 54%Wikipedia 53%LinkedIn 31%Citizen Photos 28%Other (specify): 10%MySpace 10%Tumblr 5%
Managing Perceptions of Your Firm’s Reputation• Add social media to mix of media, web, brochures, events• Listen so you are aware of the conversations• Your expanded role: ‘content curation’• Conduct training so your team understands SM and its role• Implement and enforce a social media policy• Recognize that media is becoming a secondary (yet still important) audience• Integrate SM with your crisis communications plan• Don’t try to be an expert in everything, all at once!
Five Trends in Social Media• Gamification• Mobile Revolution• Location-Based Marketing/Geofencing• Influence Marketing• Augmented Reality
Gamification• Integrating game dynamics in order to drive participation.