Social Media Preso by Sawmill Marketing Public Relations

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Social Media Preso by Sawmill Marketing Public Relations

  1. 1. Social Media Presentation September 13, 2012Jeff Davis aka @contactjeff
  2. 2. SOCIAL MEDIA STRATEGY///• Why use Social Media? – Humanize and bring personality to your organization – Demonstrate savvy and progressive nature of a brand – Take leadership role in a category – Engage in 2-way conversation with key audiences – Encourage product/service trial and reward brand loyalty – Appear in Google search results – Communicate directly to target audience without a media ‘filter’ – Generate word of mouth buzz, media coverage – Defend the brand as necessary
  3. 3. SOCIAL MEDIA STRATEGY///• Ways Law Firms/Attorneys Use Twitter, Facebook, LinkedIn – Monitor competing firms/attorneys and search terms – Distribute news and updates – Research: industries, cases, experts, data/information gathering – Promote practice areas, expertise and case wins – Extension and expansion of client service – Networking – Associate retention and recruitment – Share corporate culture – Connect with media – SEO
  4. 4. SearchListening/Monitoring
  5. 5. Dashboard: HootSuite
  6. 6. Alerts: Twilert
  7. 7. Internal: Social Media Policy and Training
  8. 8. Media
  9. 9. Which Of The Following Social Media Tools Are Used In Your Reporting? Source: Middleberg and Society for New Communications ResearchAnswer %Company Websites 78%Facebook 75%Blogs 70%Twitter 69%Online Video 54%Wikipedia 53%LinkedIn 31%Citizen Photos 28%Other (specify): 10%MySpace 10%Tumblr 5%
  10. 10. CASE STUDY//
  11. 11. RESPONSE VIA FACEBOOK//
  12. 12. MINUTES LATER//
  13. 13. ON THE SHOW!//
  14. 14. MEDIA FINDS VALUE IN TWITTER//
  15. 15. ‘Guide to Maryland Media on Twitter’ [www.sawmillmarketing.com]
  16. 16. Business-to-Business Examples
  17. 17. • Source: Eric Schwartzman and Paul Gillin
  18. 18. Blogs
  19. 19. LinkedIn
  20. 20. Social Media and Crisis PR
  21. 21. • “Journalism is the first rough draft of history” – Philip L. Graham, Washington Post
  22. 22. CRISISMANAGEMENT
  23. 23. Chrysler
  24. 24. Chrysler
  25. 25. Dominos Video
  26. 26. CEO Responds
  27. 27. Mobile
  28. 28. Managing Perceptions of Your Firm’s Reputation• Add social media to mix of media, web, brochures, events• Listen so you are aware of the conversations• Your expanded role: ‘content curation’• Conduct training so your team understands SM and its role• Implement and enforce a social media policy• Recognize that media is becoming a secondary (yet still important) audience• Integrate SM with your crisis communications plan• Don’t try to be an expert in everything, all at once!
  29. 29. Five Trends in Social Media• Gamification• Mobile Revolution• Location-Based Marketing/Geofencing• Influence Marketing• Augmented Reality
  30. 30. Gamification• Integrating game dynamics in order to drive participation.
  31. 31. Mobile Revolution
  32. 32. GeofencingLocation Based Marketing
  33. 33. Influence Marketing
  34. 34. Augmented Reality
  35. 35. Recommended Resources
  36. 36. Q and A Thank You! Jeffrey Davis, APRjeff.davis@sawmillmarketing.com Twitter: @contactjeff

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