SnapShot

An introduction to SnapShotImagine being able to understand your brand & category fundamentals on every shelf, in every store….At the touch of a button

To deliver this vision, Retail Insight have developed SnapShot

How does Always Available SnapShot work?A photo of the category fixture is taken and uploaded to SnapShot

SnapShotimage recognition identifies unique itemsDISTRIBUTIONTotal category sku count = 18

SnapShotimage recognition identifies unique itemsDISTRIBUTIONRed Bull total sku count: 6Red Bull share of sku: 33.3% (6/18)

SnapShotimage recognition identifies brand locationLOCATIONRed Bull brand blocked; horizontal vs vertical; premium location (top shelf)Red Bull above Own Brand Energy; Red Bull Cola merchandised in Energy

SnapShotimage recognition identifies skulocationLOCATION•Red Bull 250ml merchandised below 4 pk•Red Bull Reg 1st in flow; Sugar Free 2nd•Red Bull Sugar Free 4pk above Sugar Free 250ml•Red Bull Reg4pk diagonal to Reg 250ml•Red Bull 355ml adjacent to Reg 4pk

SnapShotimage recognition identifies total category spaceSPACE# category bays = 1; # Category shelves = 5Avg shelf width = 120cm; Total linear space = 600cm

SnapShotimage recognition identifies total category spaceSPACETotal Red Bull linear space: 240cm50% RB space devoted to 250ml: 27% Regvs 23% SF

SnapShotimage recognition identifies instore mediaINSTORE MEDIA6 shelf barkers presentRed Bull: 3 barkersOwn Brand: 1 barkerRelentless: 1 barkerLucozade Sport: 1 barkerRB share of POS: 50% (3/6)Promo communication: 1 POSPrice communication: 5 POS

Online data analysis available to all users: SnapShotdata is aggregated and made visible for analysis at any level

Always Available SnapShot – Key QuestionsWhat are the key benefits of Always Available SnapShot?Instant online visibility of all audited stores, anywhere in the worldAutomated image recognition provides analysis of shelf availability, distribution, space and layout for all storesReporting available at all levels:store, region & nationalcustomer, zone, territory, planogram typeformat, channel, marketSignificant time saving vs manual audit; independent validation of self-reportingIntegration with EPOS provides clear assessment of sales drivers:1pt share of sku increase delivers x% increase in sales1pt share of shelf increase delivers x% increase in salesBrand-blocking delivers x% increase in salesIdentify levels of promotion compliance, POS compliance, enhancement etcWhat does Always Available SnapShot cost?Set up fee per image (sku)Cost per store + cost per individual photo

Always Available SnapShot – Key QuestionsHow robust is SnapShot’s image recognition process?Image recognition detection is supplemented with manual exception intervention to ensure minimum 98% accuracy of detectionWhat is the technical basis of Always Available SnapShot?SnapShot is structured as a software library with a set of 50 functions for image processing and analysis. It is delivered as a Win32 DLL for Windows 9x, ME, NT4, 2000 or XP to use with C/C++, .NET, Visual Basic and LabWindows CVI languagesWhat are the key technical features of SnapShot?Real time detection of objects with extremely fast processing (25 pictures per second) Robustness: tolerates rotations and changes in object scale or resolution High level of tolerance towards noise and light conditions High speed detection of multiple targets Easily handles large model databaseAbility to locate contiguous and overlapping objects

Russia: Danny Eldridgedanny@thepractice.ru+7 903 519 8114Liudmila Lukashovaliudmila@thepractice.ru+7 903 761 6159