This is my presentation from the content marketing event presented by Forwardww on July 9th 2014. The presentation had a focus on SEO and impact that SEO has on the sales funnel when creating content and creating a series of content marketing assets.
I categorise content marketing into 3 buckets,
1. brand led content marketing,
2. Content Marketing to help SEO,
3. Optimised Content Marketing (SEO content marketing).
I provide some great content marketing companies and examples including the likes of TED, LinkedIn, Netflix & even paddy power, Oreo, innocent & Cadburys and beverage giants, coca cola and red bull.
I question where you think your content should be placed in the sales funnel, which large marketing discipline sits where in the sales funnel: SEO, social media, email, direct and TV, radio and generic digital.
I also touch on looking at 4x "Behavioural Economics", including Anchoring Bias (SEO), Von Restorff Effect (Stand out Content Marketing), Goal Gradient Effect (Product led or optimised content marketing) and Bandwagon Effect (beats headphones, iPhones, holidays & cars).