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6 brutal and honest truths for inhouse marketers #seobarcamp
 

6 brutal and honest truths for inhouse marketers #seobarcamp

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This is my #seobarcamp presentation for in house marketers and in house seo professionals. (Full blog post http://dannydenhard.com/6-brutal-truths-of-inhouse-marketing/ ) The presentation is designed ...

This is my #seobarcamp presentation for in house marketers and in house seo professionals. (Full blog post http://dannydenhard.com/6-brutal-truths-of-inhouse-marketing/ ) The presentation is designed to highlight from my experience of in house, agency side and consultanting what the current state of SEO is, how content marketing is more than a phrase and reassure people to use, leverage and understand social media. I also look to the future how graph search and edgerank will impact businesses and is personal experience the true future of SEO

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  • It is real (but in many forms) There is no secret formula Your strategic partners are the keyNo shit Sherlock Alert: Static infographics are overdone (Outside UK and US markets still love infographics)Do not stop making quality content or infographics BUT make the best quality availableInteractive infographics have to be amazing - they are not always the answer If you don’t have a budget for seeding - you better have friends in high places
  • Graph Search, Edgerank and affinity is your new best friend Engage your group quick or die on timelines Earned vs amplified vs promoted content – what will yield the best results for you?Pick your social fightsG+ - Speak to Google directly - amazing what they are doing for brands now  Over budget for seeding
  • Google updates are going to hit you hard (if you have a shit site and shit link profile)Like every year, this is the year of mobile Responsive web is cool BUT not everyones friend Links are NOT going to die
  • It is and has been “the year of the mobile” since mid 2000’s Make your content mobile friendly make content VIEWABLE, SHAREABLE and ACTIONABLE on mobileWork out what mobile is most profitable mobile web, app or normal webIf you have a site and an app use the smart tag to push app downloads
  • Identify SEO supporters and ambassadors Identify the true talentKeep the talent Everyone wants to be in social media – its those who want to be in online marketing will be the differenceRecruit better than ever Educate, educate, educate - if you cannot educate or don’t have time you won’t get the buy in Politics Be prepared to fight for your budget - all other departments and agencies want itIt’s not going to stop - embrace it or ignore it but appreciate itGet used to cc emails Marketing especially SEO is about to become the hottest department in your firm

6 brutal and honest truths for inhouse marketers #seobarcamp 6 brutal and honest truths for inhouse marketers #seobarcamp Presentation Transcript

  • In House Marketing –6 (Brutal But Honest) Truths #SEObarcamp @dannydenhard W: www.VoucherCodes.co.uk P: www.dannydenhard.com
  • Content Marketing Your strategic partners are the key@dannydenhard 2 #SEObarcamap
  • Social Media Earned vs amplified vs promoted content – what will yield the best results for you? Image Source - CNET@dannydenhard 3 #SEObarcamap
  • Current SEO? Links are NOT going to die this year Like every year, this is the year of mobile Image Source - SearchEngineLand@dannydenhard 4 #SEObarcamap
  • Future SEO? Social Graph Personalised Interest Search Experienced Graph Content Discovery@dannydenhard 5 #SEObarcamap
  • Mobile Make content VIEWABLE, SHAREABLE and ACTIONABLE on mobile Image Source - VoucherCodes@dannydenhard 6 #SEObarcamap
  • Internal Resources & Politics Marketing especially SEO is about to become the hottest department in your firm Image Source - BuzzFeed@dannydenhard 7 #SEObarcamap
  • And I will leave you with: The Future Powerhouses of the Internet?• Social • Multi Where does Google, Amazon, Microsoft, Device Apple, Facebook and Twitter sit here? Browser Customer User Data Experience & Journey Where can your company sit across this? Serve The Can you leverage any of these points Return Right tomorrow? User Answers• Operating • Mobile OS System@dannydenhard 8 #SEObarcamap
  • THANK YOUQUESTIONS? CONTACT ME:dannydenhard@gmail.comConnect with me:http://www.dannydenhard.com/twitterwww.dannydenhard.com/googlepluswww.dannydenhard.com/linkedinHave a read of:www.vouchercodes.co.ukwww.vouchercodes.co.uk/most-wanted/smarter-shopping/www.dannydenhard.com