Online Reputation Management

Online Reputation Management Wednesday, September 30, 2009

Customers are Everywhere • Blogging • Interacting on Social Networks like Facebook • Twittering (Micro Blogging Sites) • Commenting • Leaving messages on Forums …on literally hundreds of websites online, all of which are interconnected and searchable by the major Search Engines… Wednesday, September 30, 2009

The Question Is…. Where are they saying it? What are customers saying? Who are they saying it to? Are the comments posiBve? How do I deal with feedback I don’t know exists? Are my compeBtors winning my customers? Am I losing customers? What is the eﬀect on my brand? How do I address a customer directly? How do I engage my customers in this landscape? How does this grassroots buzz aﬀect my bo?om line? There are many quesBons not just one. This is where Honeypot MarkeBng comes in… Wednesday, September 30, 2009

Online Reputation Monitoring Our exclusive soMware acts as a “listening plaOorm” Online buzz is monitored and aggregated into a custom built CMS (Content Management System) We not only see the source (Twi?er, Facebook, MySpace, Blogs, Comments, News Outlets and More) we can track the following: 1. The inﬂuence of the site. Are they connected and a “key inﬂuencer” using accepted online metrics like readership, Google PageRank and MozRank. 2. AutomaBcally glean contact informaBon. 3. Add the user into the rolodex and aggregate all of their online acBvity. 4. Share a senBment (posiBve, neutral, negaBve). 5. Allow for immediate contact via email. We are listening – but what are we listening to? Wednesday, September 30, 2009

Buzz Monitoring Buzz happens everywhere, 24 hours a day, 7 days a week. It happens from a desktop computer, a laptop, a cell phone, Blackberry Handhelds and iPhones. It’s ubiquitous and it’s growing at a phenomenal rate. What do we monitor? Plus…Individual Blogs, News Aggregator Sites, News Outlets and… Any speciﬁc website which is relevant and inﬂuenBal to your customer base. Wednesday, September 30, 2009

Information Over Data So know we know what people are saying. Really? So What. These days we are bombarded with informaBon. Everyone is on informaBon overload. What do we do with this informaBon? This where Honeypot MarkeBng’s Internet MarkeBng Specialists come into play We have specialists in every area of Social Media InteracBon. Over 10 years of quanBﬁable and direct experience. Over 40 years of tradiBonal public relaBons experience. We have worked some of the biggest online brands. Our team will work with your team to manage, analyze and address online buzz Wednesday, September 30, 2009

Quantiﬁable Reports Each report also contains invaluable analysis from the Honeypot Team. Notes, contact informaBon, communicaBon are all included Our CRM stores, manages and sorts all of the buzz, contacts and history. We provide you with expert guidance, analysis and the following reports: ExecuBve Report Historical Report Management Report Analysis Contact Report Source Report Detail Report Wednesday, September 30, 2009

Report Samples Detail Report Management Report Wednesday, September 30, 2009

ORM Management Panel Wednesday, September 30, 2009

ORM Client Detail Wednesday, September 30, 2009

ORM Monitor Setup Wednesday, September 30, 2009

Thank You! We look forward to working with you on all aspects of your Internet MarkeBng Strategy To see more about our online reputaBon management system and services please visit Our website at h?p://honeypotmarkeBng.com Or Contact Us Today Dan Nedelko – CEO and Founder 1‐519‐498‐4095 dan@honeypotmarkeBng.com Skype: dancouver MSN: dan.nedelko@gmail.com Wednesday, September 30, 2009

Online Reputation Management

by Dan Nedelko on Aug 19, 2009

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Online Reputation Management — Presentation Transcript