Social networking


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Social networking

  1. 1. How it can help you and your business Social Networking Daniel Laird SUNY Oswego
  2. 2. Facebook Linkedin MySpace Twitter
  3. 3. MySpace YouTube Facebook Linkedin
  4. 4. Reasons to use Facebook Pages 1. Establish another outpost for your business on the web 2. Drives traffic to an existing website 3. Improves your SEO 4. Allows you to interact with your community easily and for FREE 5. Connects you and staff with customers and fans 6. Strengthens customer relations 7. Provides a breeding ground and platform for brand evangelists 8. Listening and observing has the potential to improve your business 9. ROI metrics are readily available 10.Allows you to keep pace with competition free of charge. Source: 10 Ways a Facebook Fan Page Helps Your Business,
  5. 5. Where to start in Facebook Create a business pageSign up for an account Start finding “friends” 321 Make a personal account with your name, not your business name. No need to fill in information about yourself unless you really want to, but keep in mind privacy concerns (Rule of thumb – don’t put anything on there you wouldn’t want the entire world to see or know about). tOnce your account is setup, create an official page for your business. Here you can list information about what your business does and what it has to offer to customers. Also make sure to include your contact information, your hours of operation, and web page if you have one. Use the Friend Finder function, which uses your address book to search for people you know that already have Facebook accounts. Once you collect friends on Facebook, look through their friends as well for potential mutual acquaintances. Facebook is all about making connections with others, so the more people you can get your message out to, the better.
  6. 6. Creating a Page in Facebook YP Voice of Oswego
  7. 7. Creating a Page in Facebook Literacy Volunteers of Oswego County
  8. 8. The Most Important Piece of Information Today…. • Commit to spending the time to connect with people Before setting up an account, you need to make a conscious commitment to the time you will need in order to make yourself relevant. Become engaged! • Content is King! Offer meaningful content to your ”friends”. If you do, it will give you credibility and make you relevant. People share what they find most informative and useful, thus increasing your potential customer base and business notoriety.
  9. 9. To Do List Post a professional photo of yourself to reinforce your brand. Share business news or related surveys to gain credibility. Limit what photos work related friends can see. Put Facebook Widget on your website. Create different lists of contacts – Work, Family, Friends. Create a vanity URL and share in email signature. Join other fan pages related to your business.✓ ✓ ✓ ✓ ✓ ✓ ✓ 1 2 3 4 5 6 7
  10. 10. Brand Awareness More Connections – More Business Potential Post Article Friend Shares With Others More People Become Fans
  11. 11. Analytics delivered weekly
  12. 12. Reasonably priced ads
  13. 13. Easy ways to stay connected How to manage all this traffic and information? •Smart Phones •Reply by Email •All-in-one Software •Tweetdeck •Dedicated Staff Member
  14. 14. • Location based social networking – Foursquare – Gowalla – Facebook – Offer incentives to customers for visiting your locations – List information that others can lookup • On the Horizon What’s the next hot item online?
  15. 15. QUESTIONS?
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