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Communication Technology and Change Presentation. Class: T1

Communication Technology and Change Presentation. Class: T1

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  • 1. SOCIAL MEDIA AND THE INFLUENCE ON THE INDIVIDUAL. Research by Danielle Condon u3016651
  • 2. SOCIAL MEDIA “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.” (Kaplan, Haenlein 2010)
  • 3. RESEARCH  To Explore and Analysis social media through;  The new and ever changing ways an individual receives news and information.  The users evolving relationships within the social media networks.  The power the user now holds to influence our closest friends, family and associates on products and services.  Popular social networking sites Facebook, Twiiter and Linkedin will reinforce the research.
  • 4. FURTHER EXPLORE; THE CHANGE IN HOW WE RECEIVE NEWS  “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are in control”— Rupert Murdoch
  • 5. GROWTH OF SOCIAL MEDIA 2008-2009
  • 6. THE IMPACT & GROWTH ON A INDIVIDUAL  The social media revolution  A significant link to the research of social media and the influence on the individual is this relevant youtube clip. Ng&feature=player_embedded
  • 7. ERIK QUALMAN- SOCIALNOMICS EXPERT  "Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.” Erik Qualman  A leading professional on socialnomics, research will analysis Qualmans viewpoints to reinforce the main points on social media and the influence on the individual.
  • 8. RELEVANT RESEARCH  Newspaper article “ Social Media: Huge and here to stay”  0927/ Web article “5 Ways Social Media is Changing Our Daily Lives” 
  • 9. CONTENTS OF REPORT WILL INCLUDE  Goal of Research  Analysis of technology  Research method & data  Economic, social and cultural implications of the technology  Impact of technology on users
  • 10. RESEARCH METHOD & DATA  The Report will have various data collected through;  Graphs  Newspapers  Websites  Journals  Books  Reports
  • 11. THANK YOU  I hope you enjoyed the presentation and that you will be looking forward to the final report on;  “Social Media & the influence on the individual”