Monster University presentation

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Monster University presentation

  1. 1. MONSTERUNIVERSITYTRANSMEDIA ANALYSISBy Danni He & Jessica Shen
  2. 2. HENRY JENKINS“A process where integral elements of afiction get dispersed systematically acrossmultiple delivery channels for the purpose ofcreating a unified and coordinatedentertainment experience. Ideally, eachmedium makes it own unique contribution tothe unfolding of the story.”
  3. 3. MONSTER INC. & MONSTER UNI2001 2013
  4. 4. HOW IS MONSTERSUNIVERSITY A TRANSMEDIAEXAMPLE?• Criteria One: Multi Media/ Multi Platform• Commercial Ad video• Official Website• Real world stuff• Online forum• Social Media• Game App• Books
  5. 5. CRITERIA TWOA SINGLE UNIFIEDSTORY/ EXPERIENCE
  6. 6. 1st April
  7. 7. WORLD BUILDINGPROCESS• Offers backstory• Maps the World• Offers us other character‟s perspectives onthe action• Deepens audience engagement.
  8. 8. GRUMBLR
  9. 9. GRUMBLR
  10. 10. explains the phenomena of audienceengagement, Transmedia Storytellingencourages various fan behaviours,providing fertile ground for a range ofengagement tools.HENRY JENKINS
  11. 11. #Monsteruniversity@MonsterUniversity
  12. 12. A „Monster University‟Alumni NewsletterSent To A Human ByMistake!
  13. 13. CONCLUSION

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