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Case study

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Case Study Session

Case Study Session

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  • NOTE: Comments like this one have been added throughout the presentation to help you with key messages based on previous presenter experiences!
  • 1 min-The presenter should complete this slide with their own details.
  • NB Although this breakdown is based on Accenture’s structure, it should be presented as a generic view of the industry.Talk through briefly- maybe highlight some industry differences- top 4. vsstrat firms- present as overviewKey points:We are all about changeWe get presented with poorly defined problems and shape them into plans to resolve for each clientWe will draw on teams including all of these skills from across the globe2-3 mins
  • 2-3 mins- Bring in own examples of projects you worked on in ACG but as brief overview- make this a broad view of what grads in consulting might do not Accenture specific!
  • Write the objectives on the board and paraphrase them! You will come back to this later on…
  • Don’t drain this – it’s only important to emphasise that there are a variety of different general skillsets that employers are interested in
  • Points to emphasise:The information in each type of case study will vary with the company you are applying forMost firms (certainly Accenture) will want to see candidates working with othersThere are lots of example case studies available onlineIn summary: You won’t change who you are but you will give yourself the opportunity to shine in interview
  • A typical Accenture clientA case study we have used before at interviewThe kind of work we do every day
  • Typical brief – emphasise the first point!
  • Work through with the candidates some techniques including:TimekeepingClarifying the objectiveSetting up an approach (i.e. what steps you need to go through logically)Roles within the groupExtracting information, paraphrasing and note-taking. Highlighters out!
  • Reflect on the points made earlier i.e.:TimekeepingClarifying the objectiveSetting up an approach (i.e. what steps you need to go through logically)Roles within the groupExtracting information, paraphrasing and note-taking. Highlighters out!
  • Here you will walk through the problems that the teams have identified, aligning them with areas within Accenture / types of implementation
  • Suggestion: As for a definition of strategy. Reveal these points, and then ask for the examples people found that might align to Strategy (reference trainer notes for these…)
  • What are the top 3? How would you implement? What would the plan look like? How do you sell this to the client?
  • Roleplay CEO or client partner. Give examples of some typical probing questions from interview stage (e.g. critique of the plan), as well as some positive and constructive feedback on each presentation. If too many teams, use RANDBETWEEN function in excel to generate random team numbers.
  • Add any you can think of too!
  • If interested and not out of time…
  • 1 minute
  • Transcript

    • 1. Faculty 101: Case StudiesCopyright © 2011 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
    • 2. Logistics & Setup• Logistics: – The session relies on printed materials that are provided to the attendees: • Pack 1: Interviews with Nigel, Anne and Michelle • Pack 2: Interviews with Nigel, Ed and Rajesh – Divide your session into groups of 5-6. Each group should then be split in two, with each section getting 1 set of materials (and every group having both Packs 1 and 2 between them) – These materials need to be printed beforehand in sufficient quantities – Post-it notes are useful for capturing objectives that you can refer to later on – Consider the room layout – how will you promote teamwork between the groups?• If you don’t have time then you may want to skip the presentations, or only run a couple of them – There’s a randomizer to help you pick a group at random – Have a think about where they will present – You may be able to split the faculty so multiple groups can present at the same time• Above all, prepare: – Brief any other presenters on the session contents and how you want to run it – Use the notes in this presentation and trainer notes to familiarise yourself with key messages / content© 2011 Accenture All Rights Reserved. 2
    • 3. Introduction to Case StudiesCopyright © 2011 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
    • 4. Introduction Name: Academics: Joined Accenture: Location: Grade: Deployed to: Recent clients: 4
    • 5. Introductions Name: Academics: Joined Accenture: Location: Grade: Deployed to: Recent clients:© 2011 Accenture All Rights Reserved. 5
    • 6. Case Studies come in many different flavours… Individual (used within a 1 to 1 interview) Group Exercises SME Numbers- knowledge based based (experienced hires) Prioritisati on / Inbox Creative or exercises unstructured (minimal material)© 2011 Accenture All Rights Reserved. 6
    • 7. This session is focused on case studies applicable to afull-service consultancy • Supply Chain Management which helps companies, design, build and run superior supply chains Operations • Process Optimisation, Operating Model Strategy which helps companies understand how to get more from their organisations Management Talent & Organisation Consulting • Develops new ways to manage human resources and improve the performance of employees Performance (T&OP) • Creates a superior experience for our clients’ customers Customer Relationship Management (CRM) • Enhances the value of their customer relationships Operations • Develops finance organisation and risk management strategies Finance • Gives clients new performance management capabilities and business insights Consulting • Identifies and delivers innovative solutions to our clients using technology Technology • Works in collaboration with other specialists on all business areas IT • Brings together technologies and applications to support business processes Systems Integration (SI) • Automates key tasks to improve internal efficiencyOutsourcing Business Process • Takes key business processes from clients to manage on their behalf Business Process • Delivers cost and organisational improvements, allowing the client to focus on their core Outsourcing strengths© 2011 Accenture All Rights Reserved. 7
    • 8. What kind of work could you be doing? • Role varies depending on the type of company you work for and their types of clients and projects. Typical work includes: • Market research • Development of proposals/business cases • Requirements gathering • Analysis and evaluation of data/processes/ technology/people • Design and implementation of IT solutions • Testing • Training • Project Management.© 2011 Accenture All Rights Reserved. 8
    • 9. Agenda• Your objectives• Why do employers do Case Studies?• Introduction to the case study – a worked example• Hints and Tips 2
    • 10. Your objectives for this session 3
    • 11. What employers want to see… 11© 2011 Accenture All Rights Reserved.
    • 12. You can improve your performance in case studies! They have their own language • Get familiar with the kinds of information used in business • Think about how to analyse the materials provided Collaboration is often required • Think about how you can contribute to the team • Interpersonal skills are an opportunity to shine Good results come with practice • Do example questions • Try to make practice relevant to your target industry© 2011 Accenture All Rights Reserved. 12
    • 13. Case Study – UK Petroleum Designed to represent a typical Accenture engagement© 2011 Accenture © 2011 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Copyright All Rights Reserved. 13
    • 14. UK Petroleum – The candidate brief You are part of a team of consultants working for a client called UK Petroleum. The project team has been in place for a couple of weeks, during which time you have conducted three interviews to gather information about the client. You met with: Nigel Senior VP Retail UK Petroleum Ed IT Lead Petroleum Retail Rajesh Marketing Lead Your project manager is meeting with the client tomorrow, and would like you to brief him/her on: • What you think the 3 main challenges facing UK Petroleum are • You will have 15 minutes to discuss in your teams© 2011 Accenture All Rights Reserved. 14
    • 15. You have your instructions…. What are your first steps? How will you work as a group?© 2011 Accenture All Rights Reserved. 15
    • 16. Reflection on the analysis phaseWhat went well?What went badly?Was there any information that was more difficult to understand?What would improve the way you used the data and time provided?© 2011 Accenture All Rights Reserved. 16
    • 17. UK Petroleum – Considerations and Themes© 2011 Accenture © 2011 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Copyright All Rights Reserved. 17
    • 18. Strategy Things to consider: • Has the client identified their way to win? • Is it clear and achievable? • Are the leadership team aligned? • How are they managing / meeting shareholder expectations?© 2011 Accenture All Rights Reserved. 18
    • 19. People / Organisation Things to consider: • How is the organisation (departments, responsibilities) set up? • Are staff up to speed with the latest skills / changes? • How are the staff told about changes in the organisation? • Do they buy into the changes being implemented? • How do different parts of the organisation treat each other? • How is personal performance being measured and managed?© 2011 Accenture All Rights Reserved. 19
    • 20. Processes • Is there consistency across the organisation? • How is success being measured (e.g. customer satisfaction)? • Are the processes sufficient to deliver the organisation’s strategic objectives? • Are there any bottlenecks / pain points in the current processes? • Is anything slowing down or impeding the customer experience? • Is there anything being done that is redundant or being ignored?© 2011 Accenture All Rights Reserved. 20
    • 21. Technology • Is the technology performing? – Performance – Reliability • Are all the systems talking to one another? • Is the client getting the most from it’s data (e.g. customer data) • Are there data quality issues? Why? • Is the client making the most of new technology? • Are there any steps in the processes that could be automated / improved using technology?© 2011 Accenture All Rights Reserved. 21
    • 22. Case Study Conclusions© 2011 Accenture © 2011 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Copyright All Rights Reserved. 22
    • 23. Group Exercise 2The client has invited your team to present ideas for their turnaroundplanning meetingYou will have 15 minutes to prepare a 3 minute presentation for:- The client CEO- His senior project manager (who will implement any ideas you have)- The Accenture partner managing the relationship with the clientUse only the notes you have taken on the case studyWorking in your groups, agree the top 3 challenges facing this clientWhat solutions would you suggest?© 2011 Accenture All Rights Reserved. 23
    • 24. Presentation Time!© 2011 Accenture All Rights Reserved. 24
    • 25. Assessment Centres look at the key skills employersare looking for 25© 2011 Accenture All Rights Reserved.
    • 26. Hints & Tips1. There may be many possible answers – Be open to questions and challenges – If stuck, consider a different angle entirely – If you have open questions, acknowledge them2. Don’t get hung up on theory – use the information presented3. Think about housekeeping / logistics: – Timekeeping – Taking notes / summarising4. In a group, think as a team and not just yourself5. Think of examples of organisations you know – can you apply any real world examples?© 2011 Accenture All Rights Reserved. 26
    • 27. Questions? 14
    • 28. Qualities we look for at Accenture • Minimum 340 UCAS points (or equivalent) + predicted / obtained 2:1 degree result • Confidence and initiative • Good communication skills / team player • Flexible and mobile • Mature and professional manner • Career focus • Problem-solving and analytical skills • Interest in business and IT (no IT skills required) • NO SPECIFIC BACKGROUND OR DEGREE REQUIRED- JUST DEMONSTRATE YOU HAVE THE ABOVE SKILLS!© 2011 Accenture All Rights Reserved. 28
    • 29. Accenture graduate package • Minimum 340 UCAS points (or equivalent) + predicted / obtained 2:1 degree result • Starting salary £31,500 per annum • Sign-on bonus £10,000 during first 2 years • 30 days annual vacation • Laptop & corporate Amex card • Contributory pension scheme • Employee share purchase plan • 3 days charity leave • Subsidised gym membership • Private healthcare© 2011 Accenture All Rights Reserved. 29

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