Building Business Relationships   Harnessing the Power of New Media Dan Munz Center for New Media and Citizen Engagement U...
<ul><li>I’m Dan Munz </li></ul><ul><li>(@ dan_munz ) </li></ul>
<ul><li>I work at the GSA Center for New Media and Citizen Engagement </li></ul>
<ul><li>(The what?) </li></ul>
<ul><li>The Center  strives to be an incubator and accelerator for government-wide new media and citizen engagement techno...
<ul><li>Three missions: </li></ul><ul><li>Government    People </li></ul><ul><li>People    Government </li></ul><ul><li>...
We’re Working On… <ul><li>Ideation Platforms </li></ul><ul><li>Contests and Challenges </li></ul><ul><li>Engagement Strate...
<ul><li>Trust </li></ul>Warning!  Some generalizations ahead.
<ul><li>I’m an engagement guy </li></ul>
 
<ul><li>Figuring out how to enable government to tap into citizens’ best ideas and priorities </li></ul>
<ul><li>Trust </li></ul>is the first problem
<ul><li>Trust </li></ul>the belief that government is worth engaging with
Dialogues Suggestion Boxes Ideation Tools
Trust is at an all-time  low
<ul><li>So what do we do? </li></ul>
 
People want this
Not this
<ul><li>Thesis: </li></ul><ul><li>Social media lets large bureaucracies engage customers  authentically . </li></ul><ul><l...
 
 
<ul><li>(1) </li></ul><ul><li>Transparency means  context , not just  data </li></ul>
<ul><li>(2) </li></ul><ul><li>Focus on engaging  authentically , not  quickly </li></ul>
<ul><li>(3) </li></ul><ul><li>Build  informal networks , but not  exclusive clubs </li></ul>
<ul><li>(4) </li></ul><ul><li>Let us know how we can  help . </li></ul>
Thank You! <ul><li>Dan Munz </li></ul><ul><li>[email_address] </li></ul><ul><li>@ dan_munz </li></ul>
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Social Media - Trust is the First Problem

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Social Media - Trust is the First Problem

  1. 1. Building Business Relationships Harnessing the Power of New Media Dan Munz Center for New Media and Citizen Engagement U.S. General Services Administration April 19, 2010
  2. 2. <ul><li>I’m Dan Munz </li></ul><ul><li>(@ dan_munz ) </li></ul>
  3. 3. <ul><li>I work at the GSA Center for New Media and Citizen Engagement </li></ul>
  4. 4. <ul><li>(The what?) </li></ul>
  5. 5. <ul><li>The Center strives to be an incubator and accelerator for government-wide new media and citizen engagement technologies, tools, practices, and policies. </li></ul>
  6. 6. <ul><li>Three missions: </li></ul><ul><li>Government  People </li></ul><ul><li>People  Government </li></ul><ul><li>Efficient & Effective </li></ul><ul><li>(Simple!) </li></ul>
  7. 7. We’re Working On… <ul><li>Ideation Platforms </li></ul><ul><li>Contests and Challenges </li></ul><ul><li>Engagement Strategy </li></ul><ul><li>Success Metrics </li></ul><ul><li>Accessibility and Usability </li></ul><ul><li>Legal and Policy </li></ul><ul><li>Terms of Service with New Media Providers </li></ul><ul><li>Building Community and Sharing Best Practices </li></ul><ul><li>Market Research </li></ul><ul><li>Connecting to the Vendor Community </li></ul>
  8. 8. <ul><li>Trust </li></ul>Warning! Some generalizations ahead.
  9. 9. <ul><li>I’m an engagement guy </li></ul>
  10. 11. <ul><li>Figuring out how to enable government to tap into citizens’ best ideas and priorities </li></ul>
  11. 12. <ul><li>Trust </li></ul>is the first problem
  12. 13. <ul><li>Trust </li></ul>the belief that government is worth engaging with
  13. 14. Dialogues Suggestion Boxes Ideation Tools
  14. 15. Trust is at an all-time low
  15. 16. <ul><li>So what do we do? </li></ul>
  16. 18. People want this
  17. 19. Not this
  18. 20. <ul><li>Thesis: </li></ul><ul><li>Social media lets large bureaucracies engage customers authentically . </li></ul><ul><li>That builds trust . </li></ul>
  19. 23. <ul><li>(1) </li></ul><ul><li>Transparency means context , not just data </li></ul>
  20. 24. <ul><li>(2) </li></ul><ul><li>Focus on engaging authentically , not quickly </li></ul>
  21. 25. <ul><li>(3) </li></ul><ul><li>Build informal networks , but not exclusive clubs </li></ul>
  22. 26. <ul><li>(4) </li></ul><ul><li>Let us know how we can help . </li></ul>
  23. 27. Thank You! <ul><li>Dan Munz </li></ul><ul><li>[email_address] </li></ul><ul><li>@ dan_munz </li></ul>

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