How To Engage Citizens (And Why)<br />Dan Munz<br />Center for New Media and Citizen Engagement<br />U.S. General Services...
Agenda<br />
1.Introductions<br />
I’m Dan Munz<br />(@dan_munz)<br />
I work at theGSA Center for New Media and Citizen Engagement<br />(@GovNewMedia)<br />
The Center strives to be an incubator and accelerator for government-wide new media and citizen engagement technologies, t...
Three missions:<br />Government  People<br />People  Government<br />Efficient & Effective<br />(Simple!)<br />
Even simpler<br />
We’re Working On…<br />Ideation and Crowdsourcing<br />Contests and Challenges<br />Apps.gov EZ<br />Engagement Strategy<b...
2.The challenge<br />
The Open Government Directive<br />
<ul><li>Create an Open Government Plan
Engage and get input from citizens on key questions
Do it really, really fast</li></li></ul><li>OMB turned to GSA for a <br />government-widescalableaffordable<br />solution ...
We chose to use<br /><ul><li>Low cost (civic pricing)
Quick startup (SaaS)
Government experience (Data.gov, FCC)</li></li></ul><li>We chose to use<br /><ul><li>Low cost (civic pricing)
Quick startup (SaaS)
Government experience (Data.gov, FCC)</li></li></ul><li>Timeline<br />60 days<br />42 days<br />20 days<br />
Perilous conditions!<br />
3.What we did<br />
“We” = <br />
22 agencies + OSTP<br />
We <3 Compliance<br /><ul><li>Privacy PIA and privacy statement
IT Security full due diligence
Paperwork Reduction Act clearance
Cookie Waiver for persistent cookies
Terms of Servicethat’s fed-friendly</li></li></ul><li>Bake in “better”<br />Accessibility and 508 Compliance<br />Cookie U...
Build strong community<br />100+ trained<br />Moderation teams at each agency<br />130-member listserv<br />After-action r...
Share best practices<br />
Create new ones<br />
Create new ones<br />
Show our work<br /><ul><li>Legal and policy resources
Training materials
Outreach tools
Usability testing results
Dialogue datasets</li></li></ul><li>Show our work<br /><ul><li>Legal and policy resources
Training materials
Outreach tools
Usability testing results
Dialogue datasets</li></li></ul><li>Engagement = high-value data<br />
Data supports innovations<br />
Innovation requires tools<br />
Hey, we’ve got tools!<br />
Like I said before<br />
4.Why we did it<br />
“The tool is the last thing you should think about!”<br />— Pretty much every social media expert ever<br />
That’s where the landmines are.<br />
A wicked trade-off<br />Work through challenges<br />Engage, learn,<br />innovate<br />(so many hours in a day)<br />
A wicked trade-off<br />Work through challenges<br />Engage, learn,<br />innovate<br />hosting  securitylegal  privacy  re...
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How To Engage Citizens (And Why)

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How To Engage Citizens (And Why)

  1. 1. How To Engage Citizens (And Why)<br />Dan Munz<br />Center for New Media and Citizen Engagement<br />U.S. General Services Administration<br />May 27, 2010<br />
  2. 2. Agenda<br />
  3. 3. 1.Introductions<br />
  4. 4. I’m Dan Munz<br />(@dan_munz)<br />
  5. 5. I work at theGSA Center for New Media and Citizen Engagement<br />(@GovNewMedia)<br />
  6. 6. The Center strives to be an incubator and accelerator for government-wide new media and citizen engagement technologies, tools, practices, and policies.<br />
  7. 7. Three missions:<br />Government  People<br />People  Government<br />Efficient & Effective<br />(Simple!)<br />
  8. 8. Even simpler<br />
  9. 9. We’re Working On…<br />Ideation and Crowdsourcing<br />Contests and Challenges<br />Apps.gov EZ<br />Engagement Strategy<br />Accessibility and Usability<br />Legal and Policy<br />Terms of Service with New Media Providers<br />Building Community and Sharing Best Practices<br />Market Research<br />Connecting to the Vendor Community<br />
  10. 10. 2.The challenge<br />
  11. 11. The Open Government Directive<br />
  12. 12. <ul><li>Create an Open Government Plan
  13. 13. Engage and get input from citizens on key questions
  14. 14. Do it really, really fast</li></li></ul><li>OMB turned to GSA for a <br />government-widescalableaffordable<br />solution for agencies<br />
  15. 15. We chose to use<br /><ul><li>Low cost (civic pricing)
  16. 16. Quick startup (SaaS)
  17. 17. Government experience (Data.gov, FCC)</li></li></ul><li>We chose to use<br /><ul><li>Low cost (civic pricing)
  18. 18. Quick startup (SaaS)
  19. 19. Government experience (Data.gov, FCC)</li></li></ul><li>Timeline<br />60 days<br />42 days<br />20 days<br />
  20. 20. Perilous conditions!<br />
  21. 21. 3.What we did<br />
  22. 22. “We” = <br />
  23. 23. 22 agencies + OSTP<br />
  24. 24. We <3 Compliance<br /><ul><li>Privacy PIA and privacy statement
  25. 25. IT Security full due diligence
  26. 26. Paperwork Reduction Act clearance
  27. 27. Cookie Waiver for persistent cookies
  28. 28. Terms of Servicethat’s fed-friendly</li></li></ul><li>Bake in “better”<br />Accessibility and 508 Compliance<br />Cookie Use and PRA Policy<br />Usability Testing and Community Feedback<br />
  29. 29. Build strong community<br />100+ trained<br />Moderation teams at each agency<br />130-member listserv<br />After-action review<br />
  30. 30. Share best practices<br />
  31. 31. Create new ones<br />
  32. 32. Create new ones<br />
  33. 33. Show our work<br /><ul><li>Legal and policy resources
  34. 34. Training materials
  35. 35. Outreach tools
  36. 36. Usability testing results
  37. 37. Dialogue datasets</li></li></ul><li>Show our work<br /><ul><li>Legal and policy resources
  38. 38. Training materials
  39. 39. Outreach tools
  40. 40. Usability testing results
  41. 41. Dialogue datasets</li></li></ul><li>Engagement = high-value data<br />
  42. 42. Data supports innovations<br />
  43. 43. Innovation requires tools<br />
  44. 44. Hey, we’ve got tools!<br />
  45. 45. Like I said before<br />
  46. 46. 4.Why we did it<br />
  47. 47. “The tool is the last thing you should think about!”<br />— Pretty much every social media expert ever<br />
  48. 48. That’s where the landmines are.<br />
  49. 49. A wicked trade-off<br />Work through challenges<br />Engage, learn,<br />innovate<br />(so many hours in a day)<br />
  50. 50. A wicked trade-off<br />Work through challenges<br />Engage, learn,<br />innovate<br />hosting securitylegal privacy records<br />training accessibility moderation metrics<br />(so many hours in a day)<br />
  51. 51. So what?<br />
  52. 52. Our argument:<br />Citizen engagement<br />is fun and exciting!<br />uses the Internet!<br />gets lots of great ideas!<br />makes government better.<br />
  53. 53. How do we make that true?<br />
  54. 54. The Virtuous Cycle<br />
  55. 55. Until you become yourself, what benefit can you be to others?<br />– Harold Bloom<br />
  56. 56. People deserve a government that’sgood at listeningto them.<br />
  57. 57. 5.What’s next<br />
  58. 58. Continued engagement<br />PCAST on increasing U.S. industrial capacity<br />DOT for comments on their FY2010-15 Strategic Plan<br />GSA to ask employees for ideas on environmental sustainability<br />Kids.gov to solicit ideas on a major site redesign<br />USAID to collect questions for a town hall with Administrator Shah<br />
  59. 59. There when you need it<br />
  60. 60. What’s on tap?<br />IdeaScale<br />Done<br />go.usa.gov<br />Blogs/Citizen Engagement Platform<br />Today<br />Gov-wide Challenge Platform<br />June<br />2010<br />FedSpace;<br />Challenge Options<br />July<br />2010<br />Fall<br />2010<br />What’s Next?<br />You<br />Decide!<br />
  61. 61. Come help us build it!<br />We need:<br />Bright young Interns<br />Experienced savvy Detailees<br />Visionary creative Fellows<br />We have:<br />Government-wide perspective<br />Experimental “labs” environment<br />Access to tools, training, and smart people<br />
  62. 62. Thank you!<br />
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