Screw sexy. Be helpful.
At HubSpot's Inbound Conference, I talked to marketers in industries considered "boring." But here's the thing: it's not boring to your prospects. Inject personality, and answer their questions & solve their problems.
Slide deck description: Teaching marketers about the link between creative, journalistic writing and marketing, and how this type of content can work for a business in a seemingly boring industry in the long term. The focus here is not necessarily on one-off offers that capture lead information, but rather the types of content in blog posts and podcasts that continually towards your inbound marketing strategy by creating a repository of useful information that's helpful to your target audience.