The BUsiness of Windows Azure Platform


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The business models of the Windows Azure Platform

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  • The cloud creates opportunities and responsibilitiesThe cloud learns and helps you learn, decide and take actionThe cloud enhances your social and professional interactionsThe cloud wants smarter devicesThe cloud drives server advances that drive the cloud
  • The cloud creates opportunities and responsibilitiesThe cloud learns and helps you learn, decide and take actionThe cloud enhances your social and professional interactionsThe cloud wants smarter devicesThe cloud drives server advances that drive the cloud
  • The BUsiness of Windows Azure Platform

    1. 1. Dan Moore<br />Sr. Platform Strategy Advisor<br />Cloud ISV Team<br />Microsoft Corporation<br />
    2. 2. The “New” Reality<br />Post economic reset, alignment with business more important than ever <br />Control<br />Costs<br />More<br />Innovation<br />Increase <br />Productivity<br />Get more out of your people<br />Capture & create new opportunity<br />Balance & shift cost<br />out of operations<br />
    3. 3. Transforming to a “Services” business<br />Purchasing<br />Models <br /> Business <br />Case <br />Service <br />Management<br />Increase agility, faster ROI, & better TCO<br />Lower barrier & flexible payment models <br />Reduce complexity & cost of service management <br />Understanding both implications <br />Business <br />Technical <br />
    4. 4. Workload Patterns Optimal For Cloud <br />“Growing Fast“ <br />“On and Off “ <br />Inactivity<br />Period <br />Compute <br />Compute <br />Average Usage<br />Usage<br />Average<br />Time <br />Time <br />On & off workloads (e.g. batch job)<br />Over provisioned capacity is wasted <br />Time to market can be cumbersome <br />Successful services needs to grow/scale <br />Keeping up w/ growth is big IT challenge <br />Complex lead time for deployment<br />“Unpredictable Bursting“ <br />“Predictable Bursting“ <br />Compute <br />Compute <br />Average Usage <br />Average Usage <br />Time <br />Time <br />Unexpected/unplanned peak in demand <br />Sudden spike impacts performance <br />Can’t over provision for extreme cases <br />Services with micro seasonality trends <br />Peaks due to periodic increased demand<br />IT complexity and wasted capacity <br />
    5. 5. WindowsAzure Platform Purchasing Models<br />Subscription<br />Additional Licensing<br />Consumption<br />“Pay as you go and grow” <br />“Value for a commitment“<br />“Coordinated purchasing” <br />Discounts for commitment<br />Plans for paymentpredictability <br />Low barrier to entry & flexibility<br />Optimized for cloud elasticity <br />Centralized purchasing experience<br />Introduction to volume discounts <br />Promotional <br />Offers <br />Partner Discount<br />Development Pricing<br />Integration withPrograms<br />
    6. 6. Windows Azure Platform Channel Models<br />“Embedded” Azure Services<br />Discount<br />Partner offering<br />Partner<br />Customer<br />
    7. 7. Windows Azure Platform Channel Models<br />“Built For” Azure Services<br />Partner offering<br />Partner<br />Customer<br />Customer<br />
    8. 8. Windows Azure Platform Consumption Prices <br />Pay as you go and grow for only what you use when you use it <br />Elastic, scalable, secure, & highly available automated service platform<br />Highly available, scalable, and self managed distributed database service<br />$9.99/month(up to 1 GB DB/month) <br />Compute<br />Web Edition<br />Per service hour<br />Per database/month <br />$0.12/hour<br />+ Variable Instance Sizes <br />Scalable, automated, highly available services for secure connectivity<br />Business Edition <br />Storage <br />Access Control<br />Service Bus<br />$99.99/month(up to 10 GB DB/month)<br />Per GB stored & transactions<br />Per database/month <br />$0.015/10k Message Operations<br />$0.015/10k Message Operations<br />$0.15 GB/month<br />$0.01/10K transactions <br />Per Message Operation<br />Per Message Operation<br />Prices shown in USD only<br />International prices are available<br />
    9. 9.  <br />Windows Azure Platform Instance Sizes<br />Variable instance sizes to handle complex workloads of any size <br />X Large<br />Large <br />Medium<br />Small<br />$0.96 <br />$0.48 <br />$0.24 <br />$0.12 <br />Per service hour<br />Per service hour<br />Per service hour<br />Per service hour<br />Unit of Compute Defined <br />Equivalent compute capacity of a 1.6Ghz processor (on 64bit platform) <br />X-Large<br />Large <br />Medium<br />Small<br />8 x 1.6Ghz<br />4 x 1.6Ghz <br />2 x 1.6Ghz <br />1 x 1.6Ghz <br />(high IO)<br />(high IO) <br />(high IO)<br />(moderate IO) <br />14 GB memory<br />7.0 GB memory<br />3.5 GB memory <br />1.75 GB memory <br />2000 GB <br />(instance storage) <br />1000 GB storage<br />(instance storage)<br />500 GB storage<br />(instance storage) <br />250 GB storage<br />(instance storage) <br />
    10. 10. Windows Azure Platform Data Transfer <br />Priced per GB transferred/month (prices shown in USD) <br />North America Region <br />Asia Pacific Region<br />Europe Region<br />$0.10 GB Ingress<br />$0.15 GB Egress <br />$0.10 GB Ingress<br />$0.15 GB Egress <br />$0.30 GB Ingress<br />$0.45 GB Egress <br />N. Europe <br />Sub-region <br />N. Central – US <br />Sub-region <br />E. Asia<br />Sub-region <br />W. Europe <br />Sub-region <br />S. Central - US <br />Sub-region<br />S.E. Asia<br />Sub-region <br />No Charge For Off Peak Ingress Promotion (ends 6/30/10)<br />On-board to Windows Azure platform at no charge <br />Off peak times defined as: 10pm-6am Mon-Fri & from 10pm-Fri to 6am-Mon for weekends in each designated regional time zones below <br />Europe <br />WET = UTC<br />North America<br /> PST = UTC-8 <br />Asia Pacific<br />SST = UTC+8<br />
    11. 11. Promotional Offers & Programs<br />Introductory Special <br />Biz Spark<br />One<br />MSDN <br />Premium <br />Anyone can try the platform at no charge (monthly service allocations) <br />Investing in high potential start-ups; receive full platform services at no charge <br />Subscribers receive monthly allocation of platform services at no additional charge <br />Development Accelerator <br />Core<br />Extended<br />1. Accelerate cloud development projects<br />2. Flexible consumption (flex # of instances) <br />3. Predictable payments (6 mo subscription)<br />4. Exceptional value (discounted price) <br />Includes Core plus SQL Azure Business Edition <br />Includes Windows Azure compute, storage, storage transactions, data transfer, & message operations <br />
    12. 12. Development Accelerator Offer <br />6 month subscription offered at 42%-46% off consumption prices <br />Offered as a monthly “unit” (you can order multiple “units”)<br />Overage charged at Consumption rates<br />Promotional offer, expires 6/30/2010 for new subscriptions <br />EXTENDED<br />CORE <br />Windows Azure<br />Compute 750 hrs <br />Storage 10 GB <br />Storage X-actions 1M <br />Includes CORE plus <br />SQL Azure <br />Business Edition (10 GB) <br />Message Operations <br /> Messages 1 M <br />Data transfer <br /> 7GB In/14GB Out N.A & EU<br />2.5GB In/5GB Out Asia Pacific<br />Monthly price<br />Monthly price <br />$109.95 <br />(46% off consumption prices)<br />$59.95 <br />(42% off consumption prices)<br />Additional 5% off for partners<br />(except storage & data transfers)<br />
    13. 13. Monthly Service Level Agreement <br />Service bus & Access control availability<br />Instance monitoring & restart<br />Storage <br />availability <br />Database <br />availability <br />Compute<br />connectivity <br />Service bus & access control endpoints will have external connectivity<br />Message operation requests processed successfully<br />Storage service will be available/ reachable (connectivity)<br />Your storage requests willbe processed successfully<br />Database is connected to the internet gateway <br />All databases will be continuously monitored<br />All runningroles will be continuously monitored<br />If role is unhealthy we will detect & initiate corrective state<br />Your service is connected & reachable via web<br />Internet facing roles will have external connectivity<br />>99.9%<br />>99.9%<br />>99.9%<br />>99.95%<br />>99.9%<br />
    14. 14. Microsoft’s Data Center Evolution<br />Data Center Collocation Generation 1<br />Quincy and San Antonio<br />Generation 2<br />Chicago and<br />Dublin<br />Generation 3<br />Future <br />Generation 4<br />Modular Data Center<br />IT PAC<br />(Pre-Assembled Components)<br />Shorter Time to Market, Lower TCO, Scalable DCs<br />Rack<br />Density andSustainability<br />Server<br />Capacity<br />Containers<br />Scalability<br />
    15. 15. Windows Azure Platform Worldwide Coverage<br />Platform service availability and supported currencies worldwide<br />12 currencies supported<br />Available in 41 countries<br />United States Dollar (USD) <br />Canadian Dollar (CAD)<br />British Pound (GBP)<br />Danish Krone (DKK) <br />EURO (EUR)<br />Norwegian Kroner (NOK)<br />Swedish Krona (SEK)<br />Swiss Franc (CHF)<br />Japanese Yen (JPY)<br />New Zealand Dollar (NZD)<br />Australian Dollar (AUD)<br />Austria<br />Australia<br />Belgium<br />Brazil<br />Canada<br />Chile<br />Colombia<br />Costa Rica<br />Cyprus<br />Czech Republic <br />Denmark<br />Finland<br />France<br />Germany<br />Greece<br />Hong Kong<br />Hungary<br />Ireland<br />India<br />Israel<br />Italy<br />Japan<br />Luxembourg<br />Malaysia<br />Mexico<br />Netherlands<br />New Zealand<br />Norway<br />Peru<br />Philippines<br />Poland<br />Portugal<br />Puerto Rico<br />Romania<br />Singapore<br />Spain<br />Sweden<br />Switzerland<br />Trinidad & Tobago<br />United Kingdom<br />United States<br />Localization support for English, French, German, Japanese, & Spanish <br />International prices determined by using USD prices and applying FX rates <br />
    16. 16. Support For Customers & Partners<br />Assisted Support<br />Online Self Help <br />Windows Azure Platform Portal<br />(<br />Customer Care <br />(no charge 24/7 phone access) <br />Service Dashboard<br />(available to all users) <br />Developer Support <br />(paid developer support)<br />Premier Windows Azure Platform <br />(now fully integrated) <br />Public Forums<br />(available to all users) <br />Microsoft Developer Network (MSDN) & Microsoft Partner Network (MPN) Benefits<br />Managed forums w/ response SLA, incident support, advanced technical guidance, & training <br />
    17. 17. TCO Analyzer Tool <br />Quickly determine “quantitative” value of using Windows Azure Platform services <br /><ul><li>Profile Your Application
    18. 18. Review Preliminary Results
    19. 19. Refine Key Assumptions
    20. 20. Final TCO Comparison</li></ul>Use the TCO tool today to see if Windows Azure can save you $$$ :<br /><br />
    21. 21. Microsoft Pinpoint<br />The easy way to deliver your applications and professional services<br />Available applications built on all Microsoft platforms & technologies<br />Showcase and Sell Your Software and Services<br />Attract and Engage More Customers<br />Get Lead Notifications and Customer Insights<br /><br />To enroll your applications or services today <br />
    22. 22. Microsoft Front Runner<br />ISV Program for App Compat w/support & marketing benefits<br /><ul><li>Access new Microsoft products early
    23. 23. Receive technical support from Microsoft experts
    24. 24. Get marketing materials and special promotional offers to help you take your applications to market faster</li></ul>Create a Profile  Develop & Test  Market & Sell <br /><br />
    25. 25. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />