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The BUsiness of Windows Azure Platform

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The business models of the Windows Azure Platform

The business models of the Windows Azure Platform

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  • The cloud creates opportunities and responsibilitiesThe cloud learns and helps you learn, decide and take actionThe cloud enhances your social and professional interactionsThe cloud wants smarter devicesThe cloud drives server advances that drive the cloud
  • The cloud creates opportunities and responsibilitiesThe cloud learns and helps you learn, decide and take actionThe cloud enhances your social and professional interactionsThe cloud wants smarter devicesThe cloud drives server advances that drive the cloud
  • Transcript

    • 1. Dan Moore
      Sr. Platform Strategy Advisor
      Cloud ISV Team
      Microsoft Corporation
    • 2. The “New” Reality
      Post economic reset, alignment with business more important than ever
      Control
      Costs
      More
      Innovation
      Increase
      Productivity
      Get more out of your people
      Capture & create new opportunity
      Balance & shift cost
      out of operations
    • 3. Transforming to a “Services” business
      Purchasing
      Models
      Business
      Case
      Service
      Management
      Increase agility, faster ROI, & better TCO
      Lower barrier & flexible payment models
      Reduce complexity & cost of service management
      Understanding both implications
      Business
      Technical
    • 4. Workload Patterns Optimal For Cloud
      “Growing Fast“
      “On and Off “
      Inactivity
      Period
      Compute
      Compute
      Average Usage
      Usage
      Average
      Time
      Time
      On & off workloads (e.g. batch job)
      Over provisioned capacity is wasted
      Time to market can be cumbersome
      Successful services needs to grow/scale
      Keeping up w/ growth is big IT challenge
      Complex lead time for deployment
      “Unpredictable Bursting“
      “Predictable Bursting“
      Compute
      Compute
      Average Usage
      Average Usage
      Time
      Time
      Unexpected/unplanned peak in demand
      Sudden spike impacts performance
      Can’t over provision for extreme cases
      Services with micro seasonality trends
      Peaks due to periodic increased demand
      IT complexity and wasted capacity
    • 5. WindowsAzure Platform Purchasing Models
      Subscription
      Additional Licensing
      Consumption
      “Pay as you go and grow”
      “Value for a commitment“
      “Coordinated purchasing”
      Discounts for commitment
      Plans for paymentpredictability
      Low barrier to entry & flexibility
      Optimized for cloud elasticity
      Centralized purchasing experience
      Introduction to volume discounts
      Promotional
      Offers
      Partner Discount
      Development Pricing
      Integration withPrograms
    • 6. Windows Azure Platform Channel Models
      “Embedded” Azure Services
      Discount
      Partner offering
      Partner
      Customer
    • 7. Windows Azure Platform Channel Models
      “Built For” Azure Services
      Partner offering
      Partner
      Customer
      Customer
    • 8. Windows Azure Platform Consumption Prices
      Pay as you go and grow for only what you use when you use it
      Elastic, scalable, secure, & highly available automated service platform
      Highly available, scalable, and self managed distributed database service
      $9.99/month(up to 1 GB DB/month)
      Compute
      Web Edition
      Per service hour
      Per database/month
      $0.12/hour
      + Variable Instance Sizes
      Scalable, automated, highly available services for secure connectivity
      Business Edition
      Storage
      Access Control
      Service Bus
      $99.99/month(up to 10 GB DB/month)
      Per GB stored & transactions
      Per database/month
      $0.015/10k Message Operations
      $0.015/10k Message Operations
      $0.15 GB/month
      $0.01/10K transactions
      Per Message Operation
      Per Message Operation
      Prices shown in USD only
      International prices are available
    • 9.  
      Windows Azure Platform Instance Sizes
      Variable instance sizes to handle complex workloads of any size
      X Large
      Large
      Medium
      Small
      $0.96
      $0.48
      $0.24
      $0.12
      Per service hour
      Per service hour
      Per service hour
      Per service hour
      Unit of Compute Defined
      Equivalent compute capacity of a 1.6Ghz processor (on 64bit platform)
      X-Large
      Large
      Medium
      Small
      8 x 1.6Ghz
      4 x 1.6Ghz
      2 x 1.6Ghz
      1 x 1.6Ghz
      (high IO)
      (high IO)
      (high IO)
      (moderate IO)
      14 GB memory
      7.0 GB memory
      3.5 GB memory
      1.75 GB memory
      2000 GB
      (instance storage)
      1000 GB storage
      (instance storage)
      500 GB storage
      (instance storage)
      250 GB storage
      (instance storage)
    • 10. Windows Azure Platform Data Transfer
      Priced per GB transferred/month (prices shown in USD)
      North America Region
      Asia Pacific Region
      Europe Region
      $0.10 GB Ingress
      $0.15 GB Egress
      $0.10 GB Ingress
      $0.15 GB Egress
      $0.30 GB Ingress
      $0.45 GB Egress
      N. Europe
      Sub-region
      N. Central – US
      Sub-region
      E. Asia
      Sub-region
      W. Europe
      Sub-region
      S. Central - US
      Sub-region
      S.E. Asia
      Sub-region
      No Charge For Off Peak Ingress Promotion (ends 6/30/10)
      On-board to Windows Azure platform at no charge
      Off peak times defined as: 10pm-6am Mon-Fri & from 10pm-Fri to 6am-Mon for weekends in each designated regional time zones below
      Europe
      WET = UTC
      North America
      PST = UTC-8
      Asia Pacific
      SST = UTC+8
    • 11. Promotional Offers & Programs
      Introductory Special
      Biz Spark
      One
      MSDN
      Premium
      Anyone can try the platform at no charge (monthly service allocations)
      Investing in high potential start-ups; receive full platform services at no charge
      Subscribers receive monthly allocation of platform services at no additional charge
      Development Accelerator
      Core
      Extended
      1. Accelerate cloud development projects
      2. Flexible consumption (flex # of instances)
      3. Predictable payments (6 mo subscription)
      4. Exceptional value (discounted price)
      Includes Core plus SQL Azure Business Edition
      Includes Windows Azure compute, storage, storage transactions, data transfer, & message operations
    • 12. Development Accelerator Offer
      6 month subscription offered at 42%-46% off consumption prices
      Offered as a monthly “unit” (you can order multiple “units”)
      Overage charged at Consumption rates
      Promotional offer, expires 6/30/2010 for new subscriptions
      EXTENDED
      CORE
      Windows Azure
      Compute 750 hrs
      Storage 10 GB
      Storage X-actions 1M
      Includes CORE plus
      SQL Azure
      Business Edition (10 GB)
      Message Operations
      Messages 1 M
      Data transfer
      7GB In/14GB Out N.A & EU
      2.5GB In/5GB Out Asia Pacific
      Monthly price
      Monthly price
      $109.95
      (46% off consumption prices)
      $59.95
      (42% off consumption prices)
      Additional 5% off for partners
      (except storage & data transfers)
    • 13. Monthly Service Level Agreement
      Service bus & Access control availability
      Instance monitoring & restart
      Storage
      availability
      Database
      availability
      Compute
      connectivity
      Service bus & access control endpoints will have external connectivity
      Message operation requests processed successfully
      Storage service will be available/ reachable (connectivity)
      Your storage requests willbe processed successfully
      Database is connected to the internet gateway
      All databases will be continuously monitored
      All runningroles will be continuously monitored
      If role is unhealthy we will detect & initiate corrective state
      Your service is connected & reachable via web
      Internet facing roles will have external connectivity
      >99.9%
      >99.9%
      >99.9%
      >99.95%
      >99.9%
    • 14. Microsoft’s Data Center Evolution
      Data Center Collocation Generation 1
      Quincy and San Antonio
      Generation 2
      Chicago and
      Dublin
      Generation 3
      Future
      Generation 4
      Modular Data Center
      IT PAC
      (Pre-Assembled Components)
      Shorter Time to Market, Lower TCO, Scalable DCs
      Rack
      Density andSustainability
      Server
      Capacity
      Containers
      Scalability
    • 15. Windows Azure Platform Worldwide Coverage
      Platform service availability and supported currencies worldwide
      12 currencies supported
      Available in 41 countries
      United States Dollar (USD)
      Canadian Dollar (CAD)
      British Pound (GBP)
      Danish Krone (DKK)
      EURO (EUR)
      Norwegian Kroner (NOK)
      Swedish Krona (SEK)
      Swiss Franc (CHF)
      Japanese Yen (JPY)
      New Zealand Dollar (NZD)
      Australian Dollar (AUD)
      Austria
      Australia
      Belgium
      Brazil
      Canada
      Chile
      Colombia
      Costa Rica
      Cyprus
      Czech Republic
      Denmark
      Finland
      France
      Germany
      Greece
      Hong Kong
      Hungary
      Ireland
      India
      Israel
      Italy
      Japan
      Luxembourg
      Malaysia
      Mexico
      Netherlands
      New Zealand
      Norway
      Peru
      Philippines
      Poland
      Portugal
      Puerto Rico
      Romania
      Singapore
      Spain
      Sweden
      Switzerland
      Trinidad & Tobago
      United Kingdom
      United States
      Localization support for English, French, German, Japanese, & Spanish
      International prices determined by using USD prices and applying FX rates
    • 16. Support For Customers & Partners
      Assisted Support
      Online Self Help
      Windows Azure Platform Portal
      (http://azure.com)
      Customer Care
      (no charge 24/7 phone access)
      Service Dashboard
      (available to all users)
      Developer Support
      (paid developer support)
      Premier Windows Azure Platform
      (now fully integrated)
      Public Forums
      (available to all users)
      Microsoft Developer Network (MSDN) & Microsoft Partner Network (MPN) Benefits
      Managed forums w/ response SLA, incident support, advanced technical guidance, & training
    • 17. TCO Analyzer Tool
      Quickly determine “quantitative” value of using Windows Azure Platform services
      • Profile Your Application
      • 18. Review Preliminary Results
      • 19. Refine Key Assumptions
      • 20. Final TCO Comparison
      Use the TCO tool today to see if Windows Azure can save you $$$ :
      http://microsoft.com/windowsazure/tco
    • 21. Microsoft Pinpoint
      The easy way to deliver your applications and professional services
      Available applications built on all Microsoft platforms & technologies
      Showcase and Sell Your Software and Services
      Attract and Engage More Customers
      Get Lead Notifications and Customer Insights
      http://pinpoint.microsoft.com
      To enroll your applications or services today  www.MicrosoftPinpoint.com/GetListed
    • 22. Microsoft Front Runner
      ISV Program for App Compat w/support & marketing benefits
      • Access new Microsoft products early
      • 23. Receive technical support from Microsoft experts
      • 24. Get marketing materials and special promotional offers to help you take your applications to market faster
      Create a Profile  Develop & Test  Market & Sell
      http://frontrunner.msdev.com
    • 25. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
      The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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