The BUsiness of Windows Azure Platform

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The business models of the Windows Azure Platform

The business models of the Windows Azure Platform

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  • The cloud creates opportunities and responsibilitiesThe cloud learns and helps you learn, decide and take actionThe cloud enhances your social and professional interactionsThe cloud wants smarter devicesThe cloud drives server advances that drive the cloud
  • The cloud creates opportunities and responsibilitiesThe cloud learns and helps you learn, decide and take actionThe cloud enhances your social and professional interactionsThe cloud wants smarter devicesThe cloud drives server advances that drive the cloud

Transcript

  • 1. Dan Moore
    Sr. Platform Strategy Advisor
    Cloud ISV Team
    Microsoft Corporation
  • 2. The “New” Reality
    Post economic reset, alignment with business more important than ever
    Control
    Costs
    More
    Innovation
    Increase
    Productivity
    Get more out of your people
    Capture & create new opportunity
    Balance & shift cost
    out of operations
  • 3. Transforming to a “Services” business
    Purchasing
    Models
    Business
    Case
    Service
    Management
    Increase agility, faster ROI, & better TCO
    Lower barrier & flexible payment models
    Reduce complexity & cost of service management
    Understanding both implications
    Business
    Technical
  • 4. Workload Patterns Optimal For Cloud
    “Growing Fast“
    “On and Off “
    Inactivity
    Period
    Compute
    Compute
    Average Usage
    Usage
    Average
    Time
    Time
    On & off workloads (e.g. batch job)
    Over provisioned capacity is wasted
    Time to market can be cumbersome
    Successful services needs to grow/scale
    Keeping up w/ growth is big IT challenge
    Complex lead time for deployment
    “Unpredictable Bursting“
    “Predictable Bursting“
    Compute
    Compute
    Average Usage
    Average Usage
    Time
    Time
    Unexpected/unplanned peak in demand
    Sudden spike impacts performance
    Can’t over provision for extreme cases
    Services with micro seasonality trends
    Peaks due to periodic increased demand
    IT complexity and wasted capacity
  • 5. WindowsAzure Platform Purchasing Models
    Subscription
    Additional Licensing
    Consumption
    “Pay as you go and grow”
    “Value for a commitment“
    “Coordinated purchasing”
    Discounts for commitment
    Plans for paymentpredictability
    Low barrier to entry & flexibility
    Optimized for cloud elasticity
    Centralized purchasing experience
    Introduction to volume discounts
    Promotional
    Offers
    Partner Discount
    Development Pricing
    Integration withPrograms
  • 6. Windows Azure Platform Channel Models
    “Embedded” Azure Services
    Discount
    Partner offering
    Partner
    Customer
  • 7. Windows Azure Platform Channel Models
    “Built For” Azure Services
    Partner offering
    Partner
    Customer
    Customer
  • 8. Windows Azure Platform Consumption Prices
    Pay as you go and grow for only what you use when you use it
    Elastic, scalable, secure, & highly available automated service platform
    Highly available, scalable, and self managed distributed database service
    $9.99/month(up to 1 GB DB/month)
    Compute
    Web Edition
    Per service hour
    Per database/month
    $0.12/hour
    + Variable Instance Sizes
    Scalable, automated, highly available services for secure connectivity
    Business Edition
    Storage
    Access Control
    Service Bus
    $99.99/month(up to 10 GB DB/month)
    Per GB stored & transactions
    Per database/month
    $0.015/10k Message Operations
    $0.015/10k Message Operations
    $0.15 GB/month
    $0.01/10K transactions
    Per Message Operation
    Per Message Operation
    Prices shown in USD only
    International prices are available
  • 9.  
    Windows Azure Platform Instance Sizes
    Variable instance sizes to handle complex workloads of any size
    X Large
    Large
    Medium
    Small
    $0.96
    $0.48
    $0.24
    $0.12
    Per service hour
    Per service hour
    Per service hour
    Per service hour
    Unit of Compute Defined
    Equivalent compute capacity of a 1.6Ghz processor (on 64bit platform)
    X-Large
    Large
    Medium
    Small
    8 x 1.6Ghz
    4 x 1.6Ghz
    2 x 1.6Ghz
    1 x 1.6Ghz
    (high IO)
    (high IO)
    (high IO)
    (moderate IO)
    14 GB memory
    7.0 GB memory
    3.5 GB memory
    1.75 GB memory
    2000 GB
    (instance storage)
    1000 GB storage
    (instance storage)
    500 GB storage
    (instance storage)
    250 GB storage
    (instance storage)
  • 10. Windows Azure Platform Data Transfer
    Priced per GB transferred/month (prices shown in USD)
    North America Region
    Asia Pacific Region
    Europe Region
    $0.10 GB Ingress
    $0.15 GB Egress
    $0.10 GB Ingress
    $0.15 GB Egress
    $0.30 GB Ingress
    $0.45 GB Egress
    N. Europe
    Sub-region
    N. Central – US
    Sub-region
    E. Asia
    Sub-region
    W. Europe
    Sub-region
    S. Central - US
    Sub-region
    S.E. Asia
    Sub-region
    No Charge For Off Peak Ingress Promotion (ends 6/30/10)
    On-board to Windows Azure platform at no charge
    Off peak times defined as: 10pm-6am Mon-Fri & from 10pm-Fri to 6am-Mon for weekends in each designated regional time zones below
    Europe
    WET = UTC
    North America
    PST = UTC-8
    Asia Pacific
    SST = UTC+8
  • 11. Promotional Offers & Programs
    Introductory Special
    Biz Spark
    One
    MSDN
    Premium
    Anyone can try the platform at no charge (monthly service allocations)
    Investing in high potential start-ups; receive full platform services at no charge
    Subscribers receive monthly allocation of platform services at no additional charge
    Development Accelerator
    Core
    Extended
    1. Accelerate cloud development projects
    2. Flexible consumption (flex # of instances)
    3. Predictable payments (6 mo subscription)
    4. Exceptional value (discounted price)
    Includes Core plus SQL Azure Business Edition
    Includes Windows Azure compute, storage, storage transactions, data transfer, & message operations
  • 12. Development Accelerator Offer
    6 month subscription offered at 42%-46% off consumption prices
    Offered as a monthly “unit” (you can order multiple “units”)
    Overage charged at Consumption rates
    Promotional offer, expires 6/30/2010 for new subscriptions
    EXTENDED
    CORE
    Windows Azure
    Compute 750 hrs
    Storage 10 GB
    Storage X-actions 1M
    Includes CORE plus
    SQL Azure
    Business Edition (10 GB)
    Message Operations
    Messages 1 M
    Data transfer
    7GB In/14GB Out N.A & EU
    2.5GB In/5GB Out Asia Pacific
    Monthly price
    Monthly price
    $109.95
    (46% off consumption prices)
    $59.95
    (42% off consumption prices)
    Additional 5% off for partners
    (except storage & data transfers)
  • 13. Monthly Service Level Agreement
    Service bus & Access control availability
    Instance monitoring & restart
    Storage
    availability
    Database
    availability
    Compute
    connectivity
    Service bus & access control endpoints will have external connectivity
    Message operation requests processed successfully
    Storage service will be available/ reachable (connectivity)
    Your storage requests willbe processed successfully
    Database is connected to the internet gateway
    All databases will be continuously monitored
    All runningroles will be continuously monitored
    If role is unhealthy we will detect & initiate corrective state
    Your service is connected & reachable via web
    Internet facing roles will have external connectivity
    >99.9%
    >99.9%
    >99.9%
    >99.95%
    >99.9%
  • 14. Microsoft’s Data Center Evolution
    Data Center Collocation Generation 1
    Quincy and San Antonio
    Generation 2
    Chicago and
    Dublin
    Generation 3
    Future
    Generation 4
    Modular Data Center
    IT PAC
    (Pre-Assembled Components)
    Shorter Time to Market, Lower TCO, Scalable DCs
    Rack
    Density andSustainability
    Server
    Capacity
    Containers
    Scalability
  • 15. Windows Azure Platform Worldwide Coverage
    Platform service availability and supported currencies worldwide
    12 currencies supported
    Available in 41 countries
    United States Dollar (USD)
    Canadian Dollar (CAD)
    British Pound (GBP)
    Danish Krone (DKK)
    EURO (EUR)
    Norwegian Kroner (NOK)
    Swedish Krona (SEK)
    Swiss Franc (CHF)
    Japanese Yen (JPY)
    New Zealand Dollar (NZD)
    Australian Dollar (AUD)
    Austria
    Australia
    Belgium
    Brazil
    Canada
    Chile
    Colombia
    Costa Rica
    Cyprus
    Czech Republic
    Denmark
    Finland
    France
    Germany
    Greece
    Hong Kong
    Hungary
    Ireland
    India
    Israel
    Italy
    Japan
    Luxembourg
    Malaysia
    Mexico
    Netherlands
    New Zealand
    Norway
    Peru
    Philippines
    Poland
    Portugal
    Puerto Rico
    Romania
    Singapore
    Spain
    Sweden
    Switzerland
    Trinidad & Tobago
    United Kingdom
    United States
    Localization support for English, French, German, Japanese, & Spanish
    International prices determined by using USD prices and applying FX rates
  • 16. Support For Customers & Partners
    Assisted Support
    Online Self Help
    Windows Azure Platform Portal
    (http://azure.com)
    Customer Care
    (no charge 24/7 phone access)
    Service Dashboard
    (available to all users)
    Developer Support
    (paid developer support)
    Premier Windows Azure Platform
    (now fully integrated)
    Public Forums
    (available to all users)
    Microsoft Developer Network (MSDN) & Microsoft Partner Network (MPN) Benefits
    Managed forums w/ response SLA, incident support, advanced technical guidance, & training
  • 17. TCO Analyzer Tool
    Quickly determine “quantitative” value of using Windows Azure Platform services
    • Profile Your Application
    • 18. Review Preliminary Results
    • 19. Refine Key Assumptions
    • 20. Final TCO Comparison
    Use the TCO tool today to see if Windows Azure can save you $$$ :
    http://microsoft.com/windowsazure/tco
  • 21. Microsoft Pinpoint
    The easy way to deliver your applications and professional services
    Available applications built on all Microsoft platforms & technologies
    Showcase and Sell Your Software and Services
    Attract and Engage More Customers
    Get Lead Notifications and Customer Insights
    http://pinpoint.microsoft.com
    To enroll your applications or services today  www.MicrosoftPinpoint.com/GetListed
  • 22. Microsoft Front Runner
    ISV Program for App Compat w/support & marketing benefits
    • Access new Microsoft products early
    • 23. Receive technical support from Microsoft experts
    • 24. Get marketing materials and special promotional offers to help you take your applications to market faster
    Create a Profile  Develop & Test  Market & Sell
    http://frontrunner.msdev.com
  • 25. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
    The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.