Introducing windows azure_sugar_con2010


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  • Why ISV’s should choose AzureFramework content - Why Azure - Fabric/Sydney/SQL Azure modelsPartnership Content - What we bring to the table - Partner Business/GTM PlansBusiness model/Pricing Content - Subscription models - Volume modelsContacts - Next steps
  • WindowsAzure Partner Value PropositionsPositioning statement:For:ISV’s, SI’s, and HostersWho: Want to create compelling web applications and servicesWhat:Windows Azure is a cloud computing operating systemThat: Enables partners to quickly and easily build, deploy, scale,and manage applications and web services in Microsoft datacentersUnlike:On-premises infrastructure or other cloud providersDifferentiator: Windows Azure enables developers to focus on business logic as opposed to operational hurdles in creating compelling applications and services; is backed by Microsoft’s experience in providing services and enterprise offerings; and enables a faster go-to-market through the integrated developer tools and seamless testing mechanisms Value PropositionsTrust: Rely on a solid development platformWindows Azure:Is backed by a comprehensive service level agreement Offers dependable performance that exceeds what you can accomplish with your own resources Leverages years of Microsoft’s experience in offering services such as Windows Update, Hotmail, Xbox Live, and Business Productivity Online ServicesAgility:Respond quickly and easily to changes in my business and customer needsWindows Azure: Helps you go to market faster Helps your developers quickly and easily create Web services using the use the rich and intuitive functionality offered by Visual Studio and the Windows Azure SDK Simplifies deployments and enables you to upgrade your own service without taking it downFocus: Concentrate on your core capabilities and on finding solutions and spend less time on infrastructure and operational issues Windows Azure: Helps you monetize your offeringwithout having to invest in billing and other enablement technologies Helps you developers and service managers scale up and down seamlessly without complex operational procedures Enables you to create solutions without having to build and manage virtual machines, patch operating systems, or design your own redundancy systemWest Monroe Partners/City of Chicago Case Study for Focus and Agility:Efficiency: Manage your IT systems more cost-effectivelyWindows Azure: Helps you gain only the computing resources you need without having to investing money, time, and effort in procuring and configuring infrastructure that may never be consumed to its full potentialHelps you to maximize resource use and reduces investment in hardware that would otherwise remain idleHelps lower your total cost of ownership through infrastructure and process efficienciesTCO Comparison for a Small Business Microsoft Application / Microsoft IT Case StudyApplication:Sell KeysSevere underutilization of the servers on-premise @20 transactions/minIn contrast, Windows Azure can sustain 300,000 trans/min. (Possibly more savings with multi-tenancy)Selected small, MSIT-managed LOB app (“Sell Keys Portal”) Assessed current on-premises architectureCapture data: Current OPEX, CAPEX, usage patterns (MSIT, GTS, etc) Framed architecture on Azure Services Platform Calculated operational and migration costs (normalized over 3 years) Compared current on-premises costs to Azure Services
  • Introducing windows azure_sugar_con2010

    1. 1. Windows®Azure™<br />Dan Moore<br />Sr. Platform Strategy Advisor, Cloud ISV<br />Microsoft Corporation<br />Bhushan Nene<br />Principal Architect, Cloud ISV<br />Microsoft Corporation<br />
    2. 2. Our Philosophy<br />
    3. 3. How We View “Cloud”<br />Fundamentals<br />Scale Out<br />Automated Service Management<br />High Availability<br />Multi-Tenancy<br />Considerations<br />Off Premises<br />On Premises<br />Location<br />Homogeneous<br />Heterogeneous<br />Infrastructure<br />CapEx<br />OpEx<br />Business model<br />Own<br />Lease/Rent<br />Ownership<br />Self<br />Third Party<br />Management<br />
    4. 4. The Windows Azure Platform<br />Web and Clouds<br />Developer Experience<br />Third party Cloud<br />Web applications<br />Use existing skills and tools.<br />Relational data<br />Data<br />Sync<br />Compute<br />Storage<br />Management<br />Access control<br />Connectivity<br />Reporting &<br />Biz Intelligence<br />Proven infrastructure<br />Data management you know<br />Essential connectivity<br />Composite applications<br />LOB Applications<br />On-premises<br />
    5. 5. WindowsAzure Platform Purchasing Models<br />Subscription<br />Additional Licensing<br />Consumption<br />“Pay as you go and grow” <br />“Value for a commitment“<br />“Coordinated purchasing” <br />Low barrier to entry & flexibility<br />Optimized for cloud elasticity<br />Best for developer & SMB<br />Discounts for commitment<br />Plans for paymentpredictability <br />Centralized purchasing experience<br />Introduction to volume discounts <br />Promotional <br />Offers <br />Partner Discount<br />Development Pricing<br />Integration withPrograms<br />
    6. 6. Promotional Offers & Programs<br />Introductory Special <br />Biz Spark<br />One<br />MSDN <br />Premium <br />Anyone can try the platform at no charge (monthly service allocations) <br />Investing in high potential start-ups; receive full platform services at no charge <br />Subscribers receive monthly allocation of platform services at no additional charge <br />Development Accelerator <br />Core<br />Extended<br />1. Accelerate cloud development projects<br />2. Flexible consumption (flex # of instances) <br />3. Predictable payments (6 mo subscription)<br />4. Exceptional value (discounted price) <br />Includes Core plus SQL Azure Business Edition <br />Includes Windows Azure compute, storage, storage transactions, data transfer, & message operations <br />
    7. 7. Windows Azure Value Proposition<br />Efficiency<br />Simplicity<br />Use existing skills<br />Simple model<br />Lower costs<br />Deployment flexibility<br />Agility<br />Focus<br />Applicationdevelopment<br />Revenue opportunities<br />Respond quickly<br />Grow customer base<br />
    8. 8. Solving Complexities<br />Development<br />needs<br />What we offer<br />How this is unique<br />Security and control<br />Available<br />Efficient<br />Interoperable<br />On-demand<br />Ubiquitous<br />Compute<br />APP<br />Services Management<br />Virtualized computation<br />Network<br />Storage<br />Storage services<br />State-of-the-art<br />data centers<br />
    9. 9. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />