Haven Home Media December 09 Overview
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Haven Home Media December 09 Overview

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Overview of Haven Home Media, the largest audience of homeowners online. If you sell products at home improvement retail stores, or want to reach homeowners, this is the first place to consider.

Overview of Haven Home Media, the largest audience of homeowners online. If you sell products at home improvement retail stores, or want to reach homeowners, this is the first place to consider.

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    Haven Home Media December 09 Overview Haven Home Media December 09 Overview Presentation Transcript

    • Your safe haven to reach homeowners & home improvement shoppers within targeted home content online. An Alliance of Home Improvement Websites. Copyright Haven Home Media LLC 2009- All rights reserved.
    • Haven Home Media Clients 2009 Why Leading Brands Choose Haven Home Media 1. Home Improvement Shoppers: We deliver more every month than any other home media. Period. 2. Content Targeting: Match your brand with relevant content across expert sites. 3. Custom Solutions: We design exclusive sponsorships that work. 4. Social Media: Tap into our technology to create the best Home Improvement focused social media ideas. Copyright Haven Home Media LLC 2009- All rights reserved.
    • The ONLY Home Improvement Website Alliance • 35 websites with expert content about home & garden topics. • #1 ranked audience in comScore Home- 12.2MM • Unique brand integration • Content sponsorships • Targeted advertising
    • Competitive Overview • Haven Home Media: 12.2M unique visitors per month. Only Alliance of Home Improvement Sites available. • Competitors Include: BHG Network, BobVila.com, iVillage Home.com, AOL Home.com, HGTV.com, HGTVpro, DIYnetwork.com &ThisOldHouse.com • Competitive Advantages: • Reach: Haven Home audience size is 145% larger than the next biggest home site with coverage to home improvement retail shoppers at Lowe’s, The Home Depot, Sears. HHM delivers 37% of the 32MM internet users who visit sites in the Home category each month. • Content Targeting: Guaranteed delivery of ad impressions & roadblocks to highly targeted content sections for maximum engagement. •Custom Integration: Haven Home offers unique “exclusive” social media & custom ideas that help your brand positioning and engagement with our audience. • Simplicity: You get the benefits of buying across the best sites, with custom elements, with only one expert partner. Copyright Haven Home Media LLC 2009- All rights reserved.
    • Audience Overview 12MM unique visitors/month#1 ranking in Home Category. 561,000 daily visitors #1 ranking in Home Category. 18.2MM visits/month 250% more than closest in Home Category. 57MM page views/month #4 ranking in Home Category. 35-64: (5.6MM /month) 123 index Children in HH: (6.8MM/month) 112 index HH Size of 4: (3.3MM/month) 125 index HHI $75k+: (5.2MM/month) 122 index HHI $100k+: (3.2MM/month) 127 index ++ All data from Comscore Media Metrix- September 2009.
    • Haven Home is by far the largest home Top 10 Overall Home Category Site Rankings- category audience October 2009 online. More than 209% bigger than the next largest media company. ++ All data from comScore Plan Metrix- Sept 2009.
    • Haven Home is by far Haven Home Media #1 Overall Market the largest home category audience Coverage and Rank vs. other Home sites online. More than 267% bigger than the next largest media company. ++ All data from comScore Plan Metrix- Sept 2009. Copyright Haven Home Media LLC 2009- All rights reserved.
    • Haven Home Media Delivers An Untapped, Unduplicated New Audience of Customers More than 6.8MM visitors per month who DO NOT visit BHG, and 7.2MM who DO NOT visit HGTV.. ++ All data from comScore Media Metrix- September2009.
    • Haven Home Media Dominates Reach to UV’s Haven Home reach is age 25-54 250% larger than the next media company in the category. ++ All data from comScore Plan Metrix- Sept 2009. Copyright Haven Home Media LLC 2009- All rights reserved.
    • Haven Home reach is Reach to female consumers who have searched online in last 6 months for home improvement 53% larger than next media company in related products or information. Home category. ++ All data from comScore Plan Metrix- Sept 2009. Copyright Haven Home Media LLC 2009- All rights reserved.
    • Haven Home is by far Haven Home Media Reach to the largest home category audience audience who has Shopped at online. More than The Home Depot & Lowe’s 145% bigger than the next largest media company. ++ All data from comScore Plan Metrix- September 2009. Copyright Haven Home Media LLC 2009- All rights reserved.
    • Haven Home Media delivers your message to the largest audience in the Home category. Contact us to discuss the sponsorships, targeting & high-impact programs available with the sties below. Site Name Home & Garden Focus URL Daves Garden Gardening, Outdoor & Landscaping www.davesgarden.com Homeportfolio Home Design & Decorating www.homeportfolio.com AVALiving Home Design & Decorating www.avaliving.com Inhabitat Home Design & Decorating www.inhabitat.com Apartment Therapy Home Design & Decorating www.apartmenttherapy.com/ Hewn and Hammered Home Design & Decorating www.hewnandhammered.com LivingPod Home Design & Decorating www.livingpod.com The City Sage Home Design & Decorating www.annesage.com This Young House Home Improvement & DIY Enthusiast www.younghouselove.com DoItYourself Home Improvement & DIY Enthusiast www.doityourself.com Housecalls with Ron Hazelton Home Improvement & DIY Enthusiast www.ronhazelton.com Hometime Home Improvement & DIY Enthusiast www.hometime.com Oldhouseweb Home Improvement & DIY Enthusiast www.oldhouseweb.com Repair Home Home Improvement & DIY Enthusiast www.repair-home.com AskTheBuilder Home Improvement & DIY Enthusiast www.askthebuilder.com Hometips Home Improvement & DIY Enthusiast www.hometips.com Tool Rank Home Improvement & DIY Enthusiast www.tool-rank.com MonkeySee Home Improvement & DIY Enthusiast www.monkeysee.com DIY Chatroom Home Improvement & DIY Enthusiast www.diychatroom.com MoneyPit Home Improvement & DIY Enthusiast www.moneypit.com Woodworking Talk Home Improvement & DIY Enthusiast www.woodworkingtalk.com Citysearch Home & Garden Home Improvement & DIY Enthusiast www.citysearch.com Yellowpages, Home & Garden Home Improvement & DIY Enthusiast www.yellowpages.com eHow.com How-To Home & Garden www.ehow.com Love To Know How-To Home & Garden www.lovetoknow.com Wonder How To How-To Home & Garden www.wonderhowto.com
    • The following slides show: Content Targeting to Kitchens & Cabinets Sections Interior Design & Decorating Channel Home Improvement Channel Exclusive Brand Sponsorships Copyright Haven Home Media LLC 2009- All rights reserved.
    • Contextual Ad Placement Samples Copyright Haven Home Media LLC 2009- All rights reserved.
    • Contextual Ad Placement Samples Copyright Haven Home Media LLC 2009- All rights reserved.
    • Contextual Ad Placement Samples
    • Interior Design Decorating Channel 728x90_300x250_160x600 17
    • DIY / Home Improvement Channel 728x90_300x250_160x600
    • Ron Hazelton Sweeps Example – Home Page Ad Placement Week Long Copyright Haven Home Media LLC 2009- All rights reserved.
    • Ron Hazelton Sweeps Example – Week Long Dremel.mov Click here for sample promo spot Copyright Haven Home Media LLC 2009- All rights reserved.
    • Home Page Logo Integration Advertiser fixed logo integration within home page. Logo drives to custom brand page- see next slide. Copyright Haven Home Media LLC 2009- All rights reserved.
    • Custom Brand Page Sample Advertiser receives custom content including product images, videos, e-coupons, links to retail partners, etc.
    • Interstitial Ad Placements High-impact, full screen rich media: • 750x425 ad unit load between pages • Great engagement • CTR averages 1-3%!! •HHM can create this unit for you. Copyright Haven Home Media LLC 2009- All rights reserved.
    • Email Newsletter Sponsorships
    • The following slides show: Custom Social Media Programs HHM can build and promote Copyright Haven Home Media LLC 2009- All rights reserved.
    • Spotlight – Fresh content from our leading authors rotating weekly -Tom from MoneyPit.com - Ron from RonHazelton.com, etc Sponsored Video for Distribution. - Can include custom video created and aired on Housecalls TV for sponsor Integrated content from sponsor Polls and quizzes promote engagement and product relevancy Activity Stream allows users to compose, post and cross post comments - Facebook & Twitter posts about Painting from Haven Home experts like MoneyPit.com, RonHazelton.com, etc will all be aggregated here as well
    • Painting Moments of Expertise: Promoted on TV, Radio, Social Media & Online Using Haven Home Media’s network, TV, radio for Sponsor. Providing Access to the Entire Social Web
    • Painting Moments of Expertise promoted in email newsletters & integrated into sites.
    • Social Media: Painting Moments of Expertise promoted on Facebook pages & Twitter to drive viral interest. HHM experts, and consumers can post on Facebook, Twitter. Posts are automatically integrated into Painting Moments page.
    • Thank you for considering Haven Home Media. Daniel Meehan – President/CEO (ph) 212-835-1511 (e) dan@havenhomemedia.com Andrew Augustine - Director of Sales (p) 201-665-3122 (e) andy@havenhomemedia.com Haven Home Media LLC 5 Penn Plaza, 23rd Floor New York, NY 10001 www.havenhomemedia.com Copyright Haven Home Media LLC 2009- All rights reserved.