Haven Home Media: Vertical Internet Media Start-Up Launches in the Home & Garden Market
Morgan Phillips
JPI Media, Inc.
morgan@jacksonphillipsinc.com
519-355-1868
New York- January 12, 2009- Daniel Meehan, President/CEO, is pleased to announce the launch of Haven Home
Media LLC, an internet media company focused on delivering new online marketing opportunities for national brand
advertisers in the home & garden market.
Haven Home Media works with more than 20 independent websites and 2 national television shows focused on
home improvement, home design, landscaping and construction. This enables Haven Home to offer leading home-
related brands customized sponsorship and advertising programs that efficiently reach targeted homeowner
audiences. Currently the Haven Home alliance of site partners includes one of the largest online audiences in the
home category with more than 7.5M unique visitors monthly.
“We’re excited to bring unique new media and marketing programs to the industry and think there is a significant
untapped business opportunity in the home and garden market segment.” comments Daniel Meehan,
President/CEO of Haven Home Media. “The home and garden online audience marketplace continues to become
more fragmented, so marketers of home products are looking for new ways to reach their target customer. Haven
Home has developed partnerships with the best content producers, portals, lead generation firms, video producers
and technology companies to offer an unprecedented suite of programs for the home category.”
Haven Home Media boasts some impressive site publishers as part of its alliance, including the online extensions of
two nationally syndicated home improvement television programs, a nationally syndicated home improvement radio
program, the largest high-end home design site with a 700,000 product database, a landscaping and gardening site
with more than 400,000 registered members, and a fast-growing site focused on eco-friendly home renovation and
energy.
“Savvy marketers in home and garden are looking for unique, cross-platform media and sponsorship ideas that
reach deep into vertical markets to deliver results”. Meehan says. “Haven Home is built to bring the loyal, engaged
and passionate audiences from our expert vertical content publishers to our advertising clients in efficient ways,
whether that is via online sponsorships, custom video, lead generation, or content integration. We’re a team of
home category experts that allow marketers to buy extremely targeted placements across numerous independent
websites, with one buy through our firm. Media needs to work harder than ever for marketing clients, and that’s our
focus at Haven Home. ”
About Haven Home Media
Haven Home Media LLC, located in New York, NY, is the fastest growing online media company in the home &
garden market. Their alliance of publishers includes more than 20 independent websites all focused on home
improvement, home design, landscaping and construction representing an audience of 7M consumer home
enthusiasts and 400,000 professional contractors. Haven Home Media offers leading brand advertisers unique
online sponsorships, display banner media, lead generation and custom video opportunities. For more information,
contact: Daniel Meehan, President/CEO: 212.835.1511 or dan@h2network.net.
About Daniel Meehan
As founder and CEO of Haven Home Media, Mr. Meehan has 15 years of experience in print and online publishing,
including both trade and consumer media. Most recently he was Director of National Advertising Sales for Scripps
Networks in New York, spearheading online media sales, strategy and business development for home and real
estate related websites. He co-founded Momentum Publishing Partners in 2004, and worked with Hanley Wood on
their portfolio of websites focused on the construction, home design, and building markets until 2006.