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Startup Marketing
101
Done in Hyper Speed
This is how it
starts
This is what you
hoped for
Why aren’t you
Hockey Sticking?
You didn’t build that
awesome feature

You weren’t covered in
Tech Crunch

You don’t have ...
Wrong!
1. Goal
2. Plan
3. Execute
4. Measure
5. Test
Alright, I am over the chalkboard.
Startup 	

Marketing 	

is all about 	

Failing
Plan
Planning tools
Planning tools
Planning tools
Planning tools
Planning tools
Planning tools
Execute - Email
Execute - Email
Execute - Blogging
Execute - Blogging
Execute - Advertising
Execute - Advertising
Execute - Advertising
Execute - SEO
Execute - Social ?
Execute - Partners
Measure
Measuring tools
They all share one thing!
&utm_campaign=	
  
&utm_source=	
  
&utm_medium=	
  
&utm_content=	
  
&utm_term=
UTM Param’s (p...
&utm_campaign=
Measuring tools
Measuring tools
&utm_source=
Measuring tools
utm_medium=
Measuring tools
&utm_content=	
  
&utm_term=
The Measuring Tool
Measure your funnel
Measure your funnel
Measure your failure
How do you measure
failure?
LTV - CPA = Success or failure
How do you measure
failure?
LifetimeValue	

!
Avg Time x Avg Money - Avg Cost 	

= LTV
How do you measure
failure?
Cost Per Acquisition	

!
Channel One Cost +	

Channel Two Cost +	

Channel Three Cost ÷	

Conv...
Did I fail?
$62 - $46 = $16
SUCCESS
Test
Test
Testing tools
Testing tools
Testing tools
Dan McGaw	

!
@danielmcgaw	

!
Dan@Fuelzee.com
Startup Marketing 101
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Startup Marketing 101

537

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Presentation done at Starter Studio


1. Startup Marketing 101 Done in Hyper Speed
2. This is how it starts
3. This is what you hoped for
4. Why aren’t you Hockey Sticking? You didn’t build that awesome feature You weren’t covered in Tech Crunch You don’t have enough money Your not on that social network
5. Wrong!
6. 1. Goal
7. 2. Plan
8. 3. Execute
9. 4. Measure
10. 5. Test
11. Alright, I am over the chalkboard.
12. Startup Marketing is all about Failing
13. Plan
14. Planning tools
15. Planning tools
16. Planning tools
17. Planning tools
18. Planning tools
19. Planning tools
20. Execute - Email
21. Execute - Email
22. Execute - Blogging
23. Execute - Blogging
24. Execute - Advertising
25. Execute - Advertising
26. Execute - Advertising
27. Execute - SEO
28. Execute - Social ?
29. Execute - Partners
30. Measure
31. Measuring tools
32. They all share one thing! &utm_campaign= &utm_source= &utm_medium= &utm_content= &utm_term= UTM Param’s (parameter’s) h3p://Example.com? utm_medium=Presenta<on&utm_campaign=starter_studio&utm_source=brown_bag_lunch&><ng_101
33. &utm_campaign= Measuring tools
34. Measuring tools &utm_source=
35. Measuring tools utm_medium=
36. Measuring tools &utm_content= &utm_term=
37. The Measuring Tool
38. Measure your funnel
39. Measure your funnel
40. Measure your failure
41. How do you measure failure? LTV - CPA = Success or failure
42. How do you measure failure? LifetimeValue Avg Time x Avg Money - Avg Cost = LTV
43. How do you measure failure? Cost Per Acquisition Channel One Cost + Channel Two Cost + Channel Three Cost ÷ Conversions = Cost Per Acquisition
44. Did I fail? $62 - $46 = $16
45. SUCCESS
46. Test
47. Test
48. Testing tools
49. Testing tools
50. Testing tools

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Transcript of "Startup Marketing 101"

  1. 1. Startup Marketing 101 Done in Hyper Speed
  2. 2. This is how it starts
  3. 3. This is what you hoped for
  4. 4. Why aren’t you Hockey Sticking? You didn’t build that awesome feature You weren’t covered in Tech Crunch You don’t have enough money Your not on that social network
  5. 5. Wrong!
  6. 6. 1. Goal
  7. 7. 2. Plan
  8. 8. 3. Execute
  9. 9. 4. Measure
  10. 10. 5. Test
  11. 11. Alright, I am over the chalkboard.
  12. 12. Startup Marketing is all about Failing
  13. 13. Plan
  14. 14. Planning tools
  15. 15. Planning tools
  16. 16. Planning tools
  17. 17. Planning tools
  18. 18. Planning tools
  19. 19. Planning tools
  20. 20. Execute - Email
  21. 21. Execute - Email
  22. 22. Execute - Blogging
  23. 23. Execute - Blogging
  24. 24. Execute - Advertising
  25. 25. Execute - Advertising
  26. 26. Execute - Advertising
  27. 27. Execute - SEO
  28. 28. Execute - Social ?
  29. 29. Execute - Partners
  30. 30. Measure
  31. 31. Measuring tools
  32. 32. They all share one thing! &utm_campaign=   &utm_source=   &utm_medium=   &utm_content=   &utm_term= UTM Param’s (parameter’s) h4p://Example.com? utm_medium=Presenta=on&utm_campaign=Starter_Studio&utm_source=Brown_Bag_Lunch& utm_content=Hyper_Speed&utm_term=Startup_Marke=ng_101
  33. 33. &utm_campaign= Measuring tools
  34. 34. Measuring tools &utm_source=
  35. 35. Measuring tools utm_medium=
  36. 36. Measuring tools &utm_content=   &utm_term=
  37. 37. The Measuring Tool
  38. 38. Measure your funnel
  39. 39. Measure your funnel
  40. 40. Measure your failure
  41. 41. How do you measure failure? LTV - CPA = Success or failure
  42. 42. How do you measure failure? LifetimeValue ! Avg Time x Avg Money - Avg Cost = LTV
  43. 43. How do you measure failure? Cost Per Acquisition ! Channel One Cost + Channel Two Cost + Channel Three Cost ÷ Conversions = Cost Per Acquisition
  44. 44. Did I fail? $62 - $46 = $16
  45. 45. SUCCESS
  46. 46. Test
  47. 47. Test
  48. 48. Testing tools
  49. 49. Testing tools
  50. 50. Testing tools
  51. 51. Dan McGaw ! @danielmcgaw ! Dan@Fuelzee.com
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