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State of search

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My presentation from my solo session during the pre-con portion of InternetSummit 2010.

My presentation from my solo session during the pre-con portion of InternetSummit 2010.

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    State of search State of search Presentation Transcript

    • State of Search Marketing
      What options are there, the new opportunities in social media, what’s working, what’s not
      @DanLondon
    • Google.
      @DanLondon
      Image via agilitynut.com
    • Google Dominates
      @DanLondon
      Image via comScore.com
    • Google Instant
      @DanLondon
    • Google Instant
      @DanLondon
    • Google Instant
      @DanLondon
    • Google Preview
      @DanLondon
    • Google Adds Social
      @DanLondon
    • Google Adds Social
      @DanLondon
    • Google Adds Social
      @DanLondon
    • Google Trends
      @DanLondon
    • Google Personalized Search
      @DanLondon
    • Google Knows Where You Are
      @DanLondon
    • Google Local
      @DanLondon
    • Google Local
      @DanLondon
    • Google Local
      @DanLondon
    • Google Local
      @DanLondon
    • Google Local
      @DanLondon
    • Google Reviews
      @DanLondon
    • Google Reviews
      @DanLondon
    • Google Mobile
      @DanLondon
    • Google Mobile
      @DanLondon
    • Bing
      @DanLondon
    • Bing
      @DanLondon
    • Bing
      @DanLondon
    • Bing
      @DanLondon
    • Bing
      @DanLondon
    • Bing
      @DanLondon
    • Yahoo!
      @DanLondon
    • Yahoo!
      @DanLondon
      via compete.com
    • Yahoo!
      @DanLondon
    • Paid Search
      @DanLondon
    • Paid Search
      @DanLondon
    • Paid Search - AdWords Campaign Experiments  
      @DanLondon
      Image via google.com
    • Paid Search - AdWords Campaign Experiments  
      @DanLondon
      Image via google.com
    • Paid Search
      @DanLondon
    • Facebook
      @DanLondon
      Image via siliconalleyinsidercom
    • Facebook
      @DanLondon
      via compete.com
    • Facebook
      @DanLondon
    • Twitter
      @DanLondon
    • Twitter
      @DanLondon
    • Remarketing
      @DanLondon
    • Remarketing w/o Visiting
      @DanLondon
    • The “Next” Google
      @DanLondon
    • Web Spam
      @DanLondon
    • Actionable Items
      Make sure your site follows all design standards
      Meta description tags matter
      Get social
      List your business no matter if b2b or b2c
      Paid Search: Site links, site targeted display
      Remarketing: You paid for that visitor, get the most out of them
      @DanLondon