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State of search

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My presentation from my solo session during the pre-con portion of InternetSummit 2010.

My presentation from my solo session during the pre-con portion of InternetSummit 2010.

Published in: Technology, Business

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  • 1. State of Search Marketing What options are there, the new opportunities in social media, what’s working, what’s not @DanLondon
  • 2. Google. @DanLondon Image via agilitynut.com
  • 3. Google Dominates @DanLondon Image via comScore.com
  • 4. Google Instant @DanLondon
  • 5. Google Instant @DanLondon
  • 6. Google Instant @DanLondon
  • 7. Google Preview @DanLondon
  • 8. Google Adds Social @DanLondon
  • 9. Google Adds Social @DanLondon
  • 10. Google Adds Social @DanLondon
  • 11. Google Trends @DanLondon
  • 12. Google Personalized Search @DanLondon
  • 13. Google Knows Where You Are @DanLondon
  • 14. Google Local @DanLondon
  • 15. Google Local @DanLondon
  • 16. Google Local @DanLondon
  • 17. Google Local @DanLondon
  • 18. Google Local @DanLondon
  • 19. Google Reviews @DanLondon
  • 20. Google Reviews @DanLondon
  • 21. Google Mobile @DanLondon
  • 22. Google Mobile @DanLondon
  • 23. Bing @DanLondon
  • 24. Bing @DanLondon
  • 25. Bing @DanLondon
  • 26. Bing @DanLondon
  • 27. Bing @DanLondon
  • 28. Bing @DanLondon
  • 29. Yahoo! @DanLondon
  • 30. Yahoo! @DanLondon via compete.com
  • 31. Yahoo! @DanLondon
  • 32. Paid Search @DanLondon
  • 33. Paid Search @DanLondon
  • 34. Paid Search - AdWords Campaign Experiments @DanLondon Image via google.com
  • 35. Paid Search - AdWords Campaign Experiments @DanLondon Image via google.com
  • 36. Paid Search @DanLondon
  • 37. Facebook @DanLondon Image via siliconalleyinsidercom
  • 38. Facebook @DanLondon via compete.com
  • 39. Facebook @DanLondon
  • 40. Twitter @DanLondon
  • 41. Twitter @DanLondon
  • 42. Remarketing @DanLondon
  • 43. Remarketing w/o Visiting @DanLondon
  • 44. The “Next” Google @DanLondon
  • 45. Web Spam @DanLondon
  • 46. Actionable Items • Make sure your site follows all design standards • Meta description tags matter • Get social • List your business no matter if b2b or b2c • Paid Search: Site links, site targeted display • Remarketing: You paid for that visitor, get the most out of them @DanLondon