State of Search Marketing
What options are there, the new
opportunities in social media, what’s
working, what’s not
@DanLo...
Google.
@DanLondon Image via agilitynut.com
Google Dominates
@DanLondon Image via comScore.com
Google Instant
@DanLondon
Google Instant
@DanLondon
Google Instant
@DanLondon
Google Preview
@DanLondon
Google Adds Social
@DanLondon
Google Adds Social
@DanLondon
Google Adds Social
@DanLondon
Google Trends
@DanLondon
Google Personalized Search
@DanLondon
Google Knows Where You Are
@DanLondon
Google Local
@DanLondon
Google Local
@DanLondon
Google Local
@DanLondon
Google Local
@DanLondon
Google Local
@DanLondon
Google Reviews
@DanLondon
Google Reviews
@DanLondon
Google Mobile
@DanLondon
Google Mobile
@DanLondon
Bing
@DanLondon
Bing
@DanLondon
Bing
@DanLondon
Bing
@DanLondon
Bing
@DanLondon
Bing
@DanLondon
Yahoo!
@DanLondon
Yahoo!
@DanLondon via compete.com
Yahoo!
@DanLondon
Paid Search
@DanLondon
Paid Search
@DanLondon
Paid Search - AdWords Campaign
Experiments
@DanLondon Image via google.com
Paid Search - AdWords Campaign
Experiments
@DanLondon Image via google.com
Paid Search
@DanLondon
Facebook
@DanLondon Image via siliconalleyinsidercom
Facebook
@DanLondon via compete.com
Facebook
@DanLondon
Twitter
@DanLondon
Twitter
@DanLondon
Remarketing
@DanLondon
Remarketing w/o Visiting
@DanLondon
The “Next” Google
@DanLondon
Web Spam
@DanLondon
Actionable Items
• Make sure your site follows all design
standards
• Meta description tags matter
• Get social
• List you...
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State of search

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My presentation from my solo session during the pre-con portion of InternetSummit 2010.

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Transcript of "State of search"

  1. 1. State of Search Marketing What options are there, the new opportunities in social media, what’s working, what’s not @DanLondon
  2. 2. Google. @DanLondon Image via agilitynut.com
  3. 3. Google Dominates @DanLondon Image via comScore.com
  4. 4. Google Instant @DanLondon
  5. 5. Google Instant @DanLondon
  6. 6. Google Instant @DanLondon
  7. 7. Google Preview @DanLondon
  8. 8. Google Adds Social @DanLondon
  9. 9. Google Adds Social @DanLondon
  10. 10. Google Adds Social @DanLondon
  11. 11. Google Trends @DanLondon
  12. 12. Google Personalized Search @DanLondon
  13. 13. Google Knows Where You Are @DanLondon
  14. 14. Google Local @DanLondon
  15. 15. Google Local @DanLondon
  16. 16. Google Local @DanLondon
  17. 17. Google Local @DanLondon
  18. 18. Google Local @DanLondon
  19. 19. Google Reviews @DanLondon
  20. 20. Google Reviews @DanLondon
  21. 21. Google Mobile @DanLondon
  22. 22. Google Mobile @DanLondon
  23. 23. Bing @DanLondon
  24. 24. Bing @DanLondon
  25. 25. Bing @DanLondon
  26. 26. Bing @DanLondon
  27. 27. Bing @DanLondon
  28. 28. Bing @DanLondon
  29. 29. Yahoo! @DanLondon
  30. 30. Yahoo! @DanLondon via compete.com
  31. 31. Yahoo! @DanLondon
  32. 32. Paid Search @DanLondon
  33. 33. Paid Search @DanLondon
  34. 34. Paid Search - AdWords Campaign Experiments @DanLondon Image via google.com
  35. 35. Paid Search - AdWords Campaign Experiments @DanLondon Image via google.com
  36. 36. Paid Search @DanLondon
  37. 37. Facebook @DanLondon Image via siliconalleyinsidercom
  38. 38. Facebook @DanLondon via compete.com
  39. 39. Facebook @DanLondon
  40. 40. Twitter @DanLondon
  41. 41. Twitter @DanLondon
  42. 42. Remarketing @DanLondon
  43. 43. Remarketing w/o Visiting @DanLondon
  44. 44. The “Next” Google @DanLondon
  45. 45. Web Spam @DanLondon
  46. 46. Actionable Items • Make sure your site follows all design standards • Meta description tags matter • Get social • List your business no matter if b2b or b2c • Paid Search: Site links, site targeted display • Remarketing: You paid for that visitor, get the most out of them @DanLondon

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