Your SlideShare is downloading. ×
0
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
In House SEM: How to Get What You Want
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

In House SEM: How to Get What You Want

552

Published on

My presentation given during SearchExchange in Charlotte, NC May 2011.

My presentation given during SearchExchange in Charlotte, NC May 2011.

Published in: Business, Technology
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
552
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. In-House SEM: How to Get What YOU Want Dan London - ShareFile Director of Online Marketing @DanLondon
  • 2. CEO Why are some results highlighted in yellow?
  • 3. Lead Engineer What exact percentage does that impact Google’s algorithm?
  • 4. Engineer I read on Wikipedia that Google doesn’t even look at the copy on the page to determine keyword relevance.
  • 5. VP of Marketing Why don’t we bid on the term Britany Spears?
  • 6. CFO If we don’t bid on any branded terms, we could save thousands.
  • 7. PR Our PR service automatically search engine optimizes our press releases.
  • 8. Social Media Look at all our Facebook fans.
  • 9. What Can YOU Do?
  • 10. Show a Clear ROI Path
  • 11. Thorough Competitor Analysis
  • 12. Educate
  • 13. Speak Their Language
  • 14. Show Impact
  • 15. Let People Feel Involved
  • 16. Worst Case/Best Case
  • 17. Get on the Roadmap
  • 18. Make Friends
  • 19. Tattle
  • 20. Be Pushy… Sometimes
  • 21. Teach People How To…
  • 22. Make it Easy
  • 23. Do It Yourself
  • 24. Ignore Sales Calls
  • 25. Large Company = Not an Excuse
  • 26. Drawings By Rachel Nabors RachelTheGreat.com
  • 27. Secure File Transfer & Virtual Data Room Solutions for Businesses

×