Local search is constantly in flux. Google's rapidly changing the interface of Places/+ Local; a major Maps overhaul is currently in beta; and major local directories are going through massive restructuring or outright failing. How do you know what drives value for a SMB or multi-location national when the local search world is so unstable? How do you stay on the current with your tactics? The answer is Lean Startup methodologies. Join Dan Leibson, SEO Manager at Relevant Ads, to find out how to incorporate these strategies into your local search process and learn how to deal with some of the struggles that arise as a result.