Pontiflex AppLeads™Mobile Performance Marketing
Why Mobile?                                          US Mobile Ad Spending                                               $...
Why Mobile?              • High smartphone                penetration in US              • More consumers                s...
Online Ad Solutions Don’t Work in Mobile    • CPC is the current mobile pricing      model, but it is broken.             ...
Mobile App Advertising Solutions                   Click-        In-App Advertising                   based             So...
Our Solution - Pontiflex AppLeads                         • Mobile signup ads                         • Only pay for valid...
Hundreds of premium applications                    • Advertise in the                      latest and greatest           ...
Mobile Connected the ASPCA toQualified Pet Lovers• Over 5,000 pet lovers in three  weeks• Subscribers acquired through  Po...
Case Study: ASPCA Added Mobile Apps toOnline Plan From Single Point of Connection                                 Original...
Simple Creative                  • 70 X 70 Logo                  • 40 character headline                  • 120 characters...
Getting Started         Develop Plan with Pontiflex Team               Sign Insertion Order            Complete Simple Cre...
Advertisers Using Pontiflex AppLeads
What People Are Saying                                                                  “New York City’s 10“Pontiflex has ...
A Little About UsWho we are   Pontiflex is the industry’s leading email and social acquisition platform.What this means fo...
Thank You!   Daniel H. Kim Director of SalesDank@pontiflex.com   718.801.8505
Upcoming SlideShare
Loading in …5
×

AppLeads - Mobile Ad Platform

554 views
530 views

Published on

Pontiflex AppLeads - the only performance-based, mobile advertising platform. Opt-in signups via applications on iPhone and Android.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
554
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

AppLeads - Mobile Ad Platform

  1. 1. Pontiflex AppLeads™Mobile Performance Marketing
  2. 2. Why Mobile? US Mobile Ad Spending $ Millions $3,000 $2,500 $2,000 $1,500 $1,000 $500 $- 2009 2010 2011 2012 2013 2014 • Mobile advertising is doubling every two yearsSource: eMarketer , October 2010
  3. 3. Why Mobile? • High smartphone penetration in US • More consumers shopping online • +26.7% YTY • Mobile users are affluent • 2X more likely to make $100K/year
  4. 4. Online Ad Solutions Don’t Work in Mobile • CPC is the current mobile pricing model, but it is broken. “Today when you click on a banner ad, it yanks you • CPC suffers from very high out of your app and throws you onto the abandonment and accidental clicks advertiser’s web page. So – According to a December 2010 Harris people don’t click on the study, 63% of mobile app users said ads.” – Steve Jobs they click on mobile app ads more often by mistake than on purpose4
  5. 5. Mobile App Advertising Solutions Click- In-App Advertising based Solutions Solutions Admob Apple iADs Pontiflex AppLeads Time to 1 day 2 months 30 minutes Launch Performance Clicks Impressions Sign ups5
  6. 6. Our Solution - Pontiflex AppLeads • Mobile signup ads • Only pay for valid, new-to-file sign ups • 100% opt-in • Free Branding
  7. 7. Hundreds of premium applications • Advertise in the latest and greatest applications easily • Automatically optimized to reach your audience • Reach affluent iPhone users
  8. 8. Mobile Connected the ASPCA toQualified Pet Lovers• Over 5,000 pet lovers in three weeks• Subscribers acquired through Pontiflex performed 2X better than organic signups – Open rates – Click rates – Donations
  9. 9. Case Study: ASPCA Added Mobile Apps toOnline Plan From Single Point of Connection Original Online Campaign New Mobile Campaign
  10. 10. Simple Creative • 70 X 70 Logo • 40 character headline • 120 characters body text
  11. 11. Getting Started Develop Plan with Pontiflex Team Sign Insertion Order Complete Simple Creative Launch & Optimize
  12. 12. Advertisers Using Pontiflex AppLeads
  13. 13. What People Are Saying “New York City’s 10“Pontiflex has changed the face of Hottest Tech Startups” mobile advertising .” “We acquire more than half of our new subscribers through Pontiflex.” “People acquired through “A less intrusive experiencePontiflex were more engaged than a takeover ad that mightthan even organic sign-ups.” “Pontiflex AppLeads is a click the user into a slow game changing solution.” loading mobile screen.”
  14. 14. A Little About UsWho we are Pontiflex is the industry’s leading email and social acquisition platform.What this means for you Our enabling technology helps brands, organizations and direct marketers connect and engage with people no matter where they are – online, mobile or social mediaEmployees and offices 40 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and IndiaExecutive team Involved in online advertising since its inception; leadership roles at Amazon, IBM, Microsoft, Google and Ogilvy
  15. 15. Thank You! Daniel H. Kim Director of SalesDank@pontiflex.com 718.801.8505

×