• Drake, the world's only black Jewish-Canadian
rap star, was born Aubrey Drake Graham on
October 24, 1986, in Toronto, Canada. Drake
grew up with music in his blood. His
father, Dennis Graham, was a drummer for
legendary rock star Drake's parents divorced
when he was 5 years old, and he was raised by
his mother in Forest Hill, an affluent and
predominantly Jewish Toronto neighborhood.
Started from the bottom….
Room For Improvement
• Drake started his music career by releasing his first mix tape online in 2006 called ‘Room for
• In the mixtape it featured artist such as Trey Songz and Lupe Fiasco.
• The mixtape achieved modest sales of around 6,000 copies sold.
• This mixtape took drake into the light , by releasing his first music video and hit single ‘Replacement
• 2008 – Lil Wayne got given Drake music from a Rap-A-Lot founder and called Drake to come to
Houston to join his tour and then joint ‘Young Money ‘ Lil Waynes crew with artist such as niki
So Far Gone
• February 2008 drake released his third mix tape ‘So Far Gone’
• This mix tape was for free to download on his blog site.
• The mix tape got over 2,000 downloads in the first 2 hours.
• This mix tape reached and was played around the radio , giving Drake more recognition.
• It went onto to being released as an EP
• MTV named it the ‘Hottest mixtape of 2009’
Now we here…
Signing with Young Money Entertainment…
First Album - Thank Me Later
• June 2010 – ‘Thank Me Later’ was released.
• 447,000 copies was brought on the first week.
• Reached number 1 in billboard charts.
• He holds the record for the most records for any hip hop
artist in a week.
Second Album – ‘Take Care’
• From the success of his first album , Drake released a
second album called ‘Take Care’ in 2011.
• His album won the 2013 Grammy Award for best rap
album, among several other honors.
The background of Drake website
Is his album artwork of his latest
Album. This will help promote the
Album for the public when they
Visit the page.
On Drakes homepage
He has information on his
Most successful album
The text talks about how
Drakes album is a similar
Meaning to Marvin gayes .
This is to help promote
His best album which won
The homepage is very simple and plain , but unique too.
Most websites will have their name on the homepage
However drake doesn’t.
He just has a image of him , which can show that he doesn’t
Need a name along his homepage as everyone knows him by
The tabs/links go down the side of the page
Allowing the background image to catch
The audiences eye.
Drakes has a links
To his social network
Pages. Showing he
Has a fan base and
His audience is more
These are the other pages on drakes homepage where you can buy products associated with
Drake himself. The first link his the store , where the link takes you straight to his iTunes page
Were fans can buy his music and albums. Its not complicated so it can be used for any age.
However , drake has a link to his clothing store , which is definitely for a younger audience.
Here drake sells his clothing range ‘OVO clothing’ which the super fans will buy as
Drake designed it. You can tell its for the younger generation as the clothing he is selling
Is hoodies tshirt ect and the design of the clothing is for a younger generation.
• These are other links on Drakes website. A link to his
youtube page to watch music videos , a link to buy tickets
for when he is touring and a link on his biography about
him. Again its simple design , for example the biography is
the same as the home page with just a text box about
himself but the main focus is the same image of his new
album cover just like the home page.
• Drakes album artwork is dominated by images
of himself. Each album that he has released
has himself on the front cover. Showing that
he is the main selling point .
Drakes Album Promotion
• Drakes albums have been promoted using
different techniques like shown in my previous
slide. The print promotions are of the album
cover itself , making the image stuck in the
audiences mind. The posters and videos , also
have the release date so the audience know
when it is released. Furthermore , you can tell the
album is for younger generation as it been
advertised through social media sites and apps
such as instagram. Drake used his instagram for
photos to advertise his latest album.
Music Video – Drake ‘ Find your love’
• This music video is story told by drake about a
girl who he liked but she was already owned
by a man who is a leader of a gang in Africa.
The girl plays around Drake and in result Drake
feelings get stronger and wants to try and save
her from this man , but she leads him on with
him ending up in getting killed by the girl.
Music video – Camera Shots/Angles
• There a loads of close ups
and extreme close us used
in this music video to show
the dominance and power
both men ( Drake and the
girls owner) have or believe
• Drake believes he has
power as he believes he can
set the girl free and
stronger than him.
• However the owner , has
power over the girl as he
owns her like a slave, as
part of his gang.
Music Video – Camera Shots/ Angles
• The camera angles differ when Drake is shown
with the girl. They both together on the beach
or in bed or in the club. The wide shot shows
the romance between them as they are a
couple. Furthermore , on the beach the sun
setting in the background gives off a romantic
Music Video - The Lighting
• The lighting in this video differs for
each character. Drake is shown in
brihgt light , suggesting he is kind
and loving and in love towards the
• The man , who owns the girl, is
shown in dark rooms with
shaddows suggesting evil and
• The girl who is playing drake about
, is shown in mix , when she with
drake drake is the light but there is
still darkness in the shot as she
creating trouble playing him
around suggesting evil with in her
but yet drake is in love which hints
half the shot being in light.
Cinematic story line
Lyrics go along with the visuals
- Drake points to his heart when sings
- The line ‘ I better find your heart’ about the girl
The music and visuals –
connected through edit cutting
the beat and increase in pace
as he starts to think about the
memories when the girl going
to kill him.
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