The long tail
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The long tail

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The long tail The long tail Presentation Transcript

    • The Long Tail
    • The Long Tail as a business model
  •  
    • Rule 1: Make everything available
    • Rule 2: Cut the price in half, now lower it
    • Rule 3: Help me find it
    • So why does it work?
    • The Long Tail in culture
    • Niche Markets - Monster Slippers
    • Niche Markets - Jacamo
    • Google Search
      Number of results January 2008
      Number of results October 2011
      Queenstown
      7,740,000
      19,300,000
      Accomodation Queenstown
      136,000
      5,880,000
      Wheelchair Accomodation Queenstown
      37,900
      8,550,000
      Wheelchair backpacker accomodation Queenstown
      1,960
      4,750,000
      Wheelchair backpacker accomodation queenstown dog allowed
      294
      45,100
      Vegetarian wheelchair backpacker accomodation queenstown dog allowed
      136
      35,200
  •  
    • Niche Markets - iTunes
  •  
    • The Long Tail