About Nixon Inc. Exclusive Watch, Apparel, and Accessories company Formed by Andy Laats and Chad DiNenna in 1997. Located in Encinitas, CA “Team Designed, custom built” Skate, Surf, Snow.
Challenges & Goals Goals: Bring High quality, exclusive, custom built watches & accessories to the market. “We make the little stuff better.” Challenges Small watch company Low brand recognition Social Media
Social Media Strategy Facebook, Twitter, Pinterest Focus: Engagement with users. Mobile Strategy: Develop application for iPhone, Android, and Tablets. Secret product releases, contests, promotions, and sales. SEO & PPC Search for watches, Nixon shows up.
Internet Marketing Utilize Google ads and Google Keywords. Use of the following Keywords in search. Men’s Watches Surf Watches Limited Edition Watches Women’s Watches Custom Watches Exclusive Watches
Measuring Success Google Analytics Site Visits by demographic See if we are targeting the right people. Track sales for the month after a campaign is ran. Increase = Success!
Budgeting $15,000 for the summer 2012. Highest sales in peak summer Months. $5,000 allocated towards mobile strategy. $10,000 Internet Marketing, SEO, and PPC. Social Media Strategy = No Cost!