Adv 420 nixon presentation Dan Jeong

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  • 1. About Nixon Inc. Exclusive Watch, Apparel, and Accessories company Formed by Andy Laats and Chad DiNenna in 1997. Located in Encinitas, CA “Team Designed, custom built”  Skate, Surf, Snow.
  • 2. Challenges & Goals Goals:  Bring High quality, exclusive, custom built watches & accessories to the market.  “We make the little stuff better.” Challenges  Small watch company  Low brand recognition  Social Media
  • 3. Target Audience Young, Stylish Men & Women Action Sports Individuals  Snow, Surf, Skate, Wake. Stores: Zumiez, Pac Sun, Surf Shops.
  • 4. Social Media Strategy  Facebook, Twitter, Pinterest  Focus: Engagement with users.  Mobile Strategy:  Develop application for iPhone, Android, and Tablets.  Secret product releases, contests, promotions, and sales.  SEO & PPC  Search for watches, Nixon shows up.
  • 5. Internet Marketing Utilize Google ads and Google Keywords.  Use of the following Keywords in search.  Men’s Watches  Surf Watches  Limited Edition Watches  Women’s Watches  Custom Watches  Exclusive Watches
  • 6. Sample Ad CopyNixon WatchesPrestige. Surf. Custom. Limited Edition. Skate.Premium. Nixon Watcheshttp://www.nixon.com
  • 7. Measuring Success Google Analytics  Site Visits by demographic  See if we are targeting the right people. Track sales for the month after a campaign is ran.  Increase = Success!
  • 8. Budgeting $15,000 for the summer 2012.  Highest sales in peak summer Months.  $5,000 allocated towards mobile strategy.  $10,000 Internet Marketing, SEO, and PPC.  Social Media Strategy = No Cost!
  • 9. Thank You!