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Adv 420 nixon presentation Dan Jeong
Adv 420 nixon presentation Dan Jeong
Adv 420 nixon presentation Dan Jeong
Adv 420 nixon presentation Dan Jeong
Adv 420 nixon presentation Dan Jeong
Adv 420 nixon presentation Dan Jeong
Adv 420 nixon presentation Dan Jeong
Adv 420 nixon presentation Dan Jeong
Adv 420 nixon presentation Dan Jeong
Adv 420 nixon presentation Dan Jeong
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Adv 420 nixon presentation Dan Jeong

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Transcript

  • 1. About Nixon Inc. Exclusive Watch, Apparel, and Accessories company Formed by Andy Laats and Chad DiNenna in 1997. Located in Encinitas, CA “Team Designed, custom built”  Skate, Surf, Snow.
  • 2. Challenges & Goals Goals:  Bring High quality, exclusive, custom built watches & accessories to the market.  “We make the little stuff better.” Challenges  Small watch company  Low brand recognition  Social Media
  • 3. Target Audience Young, Stylish Men & Women Action Sports Individuals  Snow, Surf, Skate, Wake. Stores: Zumiez, Pac Sun, Surf Shops.
  • 4. Social Media Strategy  Facebook, Twitter, Pinterest  Focus: Engagement with users.  Mobile Strategy:  Develop application for iPhone, Android, and Tablets.  Secret product releases, contests, promotions, and sales.  SEO & PPC  Search for watches, Nixon shows up.
  • 5. Internet Marketing Utilize Google ads and Google Keywords.  Use of the following Keywords in search.  Men’s Watches  Surf Watches  Limited Edition Watches  Women’s Watches  Custom Watches  Exclusive Watches
  • 6. Sample Ad CopyNixon WatchesPrestige. Surf. Custom. Limited Edition. Skate.Premium. Nixon Watcheshttp://www.nixon.com
  • 7. Measuring Success Google Analytics  Site Visits by demographic  See if we are targeting the right people. Track sales for the month after a campaign is ran.  Increase = Success!
  • 8. Budgeting $15,000 for the summer 2012.  Highest sales in peak summer Months.  $5,000 allocated towards mobile strategy.  $10,000 Internet Marketing, SEO, and PPC.  Social Media Strategy = No Cost!
  • 9. Thank You!

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