Highlights of Danish Shivani's brand campaign at United Mobile

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The presentation includes my projects and accomplishments for global brands like Nokia, imate and United Mobile

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Highlights of Danish Shivani's brand campaign at United Mobile

  1. 1. Highlights of Grueling Years of Brand Management Snap shot of various campaigns by Danish Shivani as Brand Manager March 06 – July 08
  2. 3. Introduction <ul><li>This presentation revolves around the campaigns & strategies formulated by me as Brand Manager for following brands; </li></ul>(support role)
  3. 4. My Accomplishments Have had the privilege to establish i-mate in Pakistan Launched multiple products and master minded various promotional campaigns of Nokia Played a key role in establishing United Mobile as a brand. My latest challenge: To support Sony Ericsson and Motorola on joint promotional campaigns.
  4. 5. My work revolves around <ul><li>First of its kind initiatives be it; </li></ul><ul><ul><li>ATL or BTL campaigns, </li></ul></ul><ul><ul><li>Creative media planning or </li></ul></ul><ul><ul><li>Public relations. </li></ul></ul><ul><li>The creative element: </li></ul><ul><ul><li>Majority of Concepts, copywriting and taglines for bulk of the campaigns have been written by me. </li></ul></ul>
  5. 6. Campaigns for
  6. 7. The bold initiative
  7. 8. TVC-Launch of i-mate in Pakistan Please wait while TVC gets loaded
  8. 9. K-JAM
  9. 11. JASJAR
  10. 13. Jamin
  11. 15. Launch campaign of SP5M and Sp3
  12. 16. Educating potential consumers
  13. 17. Personalized attention
  14. 18. Technical assistance
  15. 19. Closing the deal
  16. 20. Sweet reminder
  17. 21. Putting i-mate on track Brand Manager takes the lead
  18. 22. Achieving numbers through functional Ads
  19. 23. Playing with reverse psyche The reverse psyche Tagline by Danish Shivani
  20. 24. Tapping the convenience factor Absolute convenience Tagline by Danish Shivani
  21. 25. Let people have fun The entire concept and tagline by: Danish Shivani
  22. 26. Press Releases Great News The phone that lets you work on figures 24/7 is back in Stock
  23. 27. Boosting numbers Creative by BR&W Scheme & tagline by: Danish Shivani
  24. 28. Tapping the Eid Season Creative by BR&W Scheme & tagline by: Danish Shivani
  25. 29. The last push to smart phone
  26. 30. Launch of Imate SPL TVC Imate SPL TVC Concept, & copy written by Danish Shivani
  27. 31. Tapping the young executives
  28. 32. i-mate Limo Defying all mobile advertising—taking the brand to the next level of aspiration
  29. 33. Don’t be anxious… campaigns are round the corner
  30. 34. <ul><li>Time to Establish United Mobile as a brand </li></ul>
  31. 35. Communicating the reliability factor
  32. 36. The print campaign Brand Manager’s vision
  33. 37. Awareness in a unique way TVC
  34. 38. Moving Beyond Warranty Entire concept, copy and tagline by: Danish Shivani
  35. 39. Adding value!!
  36. 40. Celebrating Valentine Day Brand Manager’s Fantasy…
  37. 41. Involving people with the brand
  38. 42. Eidee campaign
  39. 43. Exhausted!!!!! Hang on…Just a few more campaigns ……
  40. 44. Campaigns for
  41. 45. The Teaser Teaser conceptualized by: Danish Shivani
  42. 46. Launch of Nokia 6233 <ul><li>Detailed marketing plan, Ad concept & tagline by Danish Shivani </li></ul>
  43. 47. 6233 – Radio Ad
  44. 48. 2610 – Teaser Teaser conceptualized by: Danish Shivani
  45. 49. Launch of Nokia 2610 <ul><li>Detailed marketing plan, Ad concept & tagline by Danish Shivani </li></ul>
  46. 50. 2610 Radio Entire concept & dialogues written by: Danish Shivani
  47. 51. Nokia 1600 Pentium iv Computer Scheme Case study Volume was declining for this flagship model <ul><li>Master minded the scheme , Ad concept & tagline by Danish Shivani </li></ul>
  48. 52. TVC - Nokia 1600 Pentium iv Computer Scheme
  49. 53. Pentium iv reward time
  50. 54. Nokia 7610 Malaysia trip scheme Detailed marketing plan, Ad concept & tagline by Danish Shivani Case study Sales were falling because of model getting old
  51. 55. TVC - 6020 gold coin & Dubai trip scheme
  52. 56. 6020 gold coin & Dubai trip scheme Case study Sales were falling for the end of life product Master minded the scheme & tagline by Danish Shivani
  53. 57. Lucky draw at Park Towers Brand Manager handling media
  54. 58. 6020 Eid scheme Case study Needed to accelerate sales on Eid Master minded the scheme by Danish Shivani
  55. 59. TVC- 6020 Eid scheme
  56. 60. 7610 Gals & Guyz scheme (swatch watches) Case study Sales were falling for this flagship model Master minded the scheme to appeal male & female segment
  57. 61. Nokia 1110 credential campaign <ul><li>Case study </li></ul><ul><li>Nokia 1110 credential communication campaign to keep 1110 sales robust against 1110 i allocated to Mobile Zone </li></ul>Used law of credential to solve potentially big problem
  58. 62. Nokia 1110 Teaser Teaser written by Danish Shivani
  59. 63. Nokia 1110 credential campaign TVC
  60. 64. Nokia 6233, 2610 & N73 BTL activity through Nokia float
  61. 65. Nokia N95 product demonstration <ul><li>A unique BTL activity where we organized live product demo for the first time across KLI in; </li></ul><ul><li>top notch restaurants </li></ul><ul><li>Hotels </li></ul><ul><li>clubs, bowling alleys and </li></ul><ul><li>modern trade </li></ul>
  62. 66. That is my corporate story…… Share your corporate success with me Write to me at: [email_address] or join me on face book at the above email address Thank you!

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