Highlights of Danish Shivani's brand campaign at United Mobile

Highlights of Grueling Years of Brand Management Snap shot of various campaigns by Danish Shivani as Brand Manager March 06 – July 08

Introduction
This presentation revolves around the campaigns & strategies formulated by me as Brand Manager for following brands;
(support role)

My Accomplishments Have had the privilege to establish i-mate in Pakistan Launched multiple products and master minded various promotional campaigns of Nokia Played a key role in establishing United Mobile as a brand. My latest challenge: To support Sony Ericsson and Motorola on joint promotional campaigns.

My work revolves around
First of its kind initiatives be it;
ATL or BTL campaigns,
Creative media planning or
Public relations.
The creative element:
Majority of Concepts, copywriting and taglines for bulk of the campaigns have been written by me.

Campaigns for

The bold initiative

TVC-Launch of i-mate in Pakistan Please wait while TVC gets loaded

JASJAR

Launch campaign of SP5M and Sp3

Educating potential consumers

Personalized attention

Technical assistance

Closing the deal

Sweet reminder

Putting i-mate on track Brand Manager takes the lead

Achieving numbers through functional Ads

Playing with reverse psyche The reverse psyche Tagline by Danish Shivani

Tapping the convenience factor Absolute convenience Tagline by Danish Shivani

Let people have fun The entire concept and tagline by: Danish Shivani

Press Releases Great News The phone that lets you work on figures 24/7 is back in Stock

Boosting numbers Creative by BR&W Scheme & tagline by: Danish Shivani

Tapping the Eid Season Creative by BR&W Scheme & tagline by: Danish Shivani

The last push to smart phone

Launch of Imate SPL TVC Imate SPL TVC Concept, & copy written by Danish Shivani

Tapping the young executives

i-mate Limo Defying all mobile advertising—taking the brand to the next level of aspiration

Don’t be anxious… campaigns are round the corner

Time to Establish United Mobile as a brand

Communicating the reliability factor

The print campaign Brand Manager’s vision

Awareness in a unique way TVC

Moving Beyond Warranty Entire concept, copy and tagline by: Danish Shivani

Adding value!!

Celebrating Valentine Day Brand Manager’s Fantasy…

Involving people with the brand

Eidee campaign

Exhausted!!!!! Hang on…Just a few more campaigns ……

Campaigns for

The Teaser Teaser conceptualized by: Danish Shivani

Launch of Nokia 6233
Detailed marketing plan, Ad concept & tagline by Danish Shivani

6233 – Radio Ad

2610 – Teaser Teaser conceptualized by: Danish Shivani

Launch of Nokia 2610
Detailed marketing plan, Ad concept & tagline by Danish Shivani

2610 Radio Entire concept & dialogues written by: Danish Shivani

Nokia 1600 Pentium iv Computer Scheme Case study Volume was declining for this flagship model
Master minded the scheme , Ad concept & tagline by Danish Shivani

TVC - Nokia 1600 Pentium iv Computer Scheme

Pentium iv reward time

Nokia 7610 Malaysia trip scheme Detailed marketing plan, Ad concept & tagline by Danish Shivani Case study Sales were falling because of model getting old

TVC - 6020 gold coin & Dubai trip scheme

6020 gold coin & Dubai trip scheme Case study Sales were falling for the end of life product Master minded the scheme & tagline by Danish Shivani

Lucky draw at Park Towers Brand Manager handling media

6020 Eid scheme Case study Needed to accelerate sales on Eid Master minded the scheme by Danish Shivani

TVC- 6020 Eid scheme

7610 Gals & Guyz scheme (swatch watches) Case study Sales were falling for this flagship model Master minded the scheme to appeal male & female segment

Nokia 1110 credential campaign
Case study
Nokia 1110 credential communication campaign to keep 1110 sales robust against 1110 i allocated to Mobile Zone
Used law of credential to solve potentially big problem

Nokia 1110 Teaser Teaser written by Danish Shivani

Nokia 1110 credential campaign TVC

Nokia 6233, 2610 & N73 BTL activity through Nokia float

Nokia N95 product demonstration
A unique BTL activity where we organized live product demo for the first time across KLI in;
top notch restaurants
Hotels
clubs, bowling alleys and
modern trade

That is my corporate story…… Share your corporate success with me Write to me at: [email_address] or join me on face book at the above email address Thank you!

Highlights of Danish Shivani's brand campaign at United Mobile

by Danish Sivani

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Highlights of Danish Shivani’s brand campaign at United Mobile Presentation Transcript

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