Epc presentation

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Epc presentation

  1. 1. School of Architecture, Building and Design Effective Public Communication [FCOM 0102] FNBE April Intake Name : Karen Kong Chai Ni (0315480) Lily Then (0313973) Mak Mun Choon (0314928) Voon Sze Lun (0315032) Assignment 3 : Oral Presentation Lecturer : P. Thivilojana Session : September, 2013 Presentation Date : 14TH January 2014
  2. 2. Barber shop Examples of businesses Bakery Clothing outlet Fast food
  3. 3. Clothing Business
  4. 4. Bio of the Businesses
  5. 5. Pink Petals Fashion which located at Kenanga WholeSale City
  6. 6. Pink Petals Fashion Belongs to Outlook Enterprise Sdn Bhd Founded 2 years ago Mr Bong, owner started the business No 1, Jalan Meranti 3, Off Jalan Tenanga, Kuala Lumpur, WP Kuala Lumpur,55200
  7. 7. 5-6 branches Around 100 customers 4 employees Office phone number is +60(0)392210268
  8. 8. Fashion Concept Main Product Clothes Malay Concept
  9. 9. Fashion Tee which located at Sungei Wang
  10. 10. Fashion Tee Business started few months ago Alice, owner started the business Jalan Bukit Bintang, 551 00, Kuala Lumpur 2 branches
  11. 11. 3 employees 30-50 customers Office phone number is +60 32144 9988
  12. 12. Main Product Clothes Fashion Concept
  13. 13. Analyses of Two Business on different settings
  14. 14.  Pink Petals has 3-4 competitors A to Z (most powerful competitors) The woman is the owner of A to Z
  15. 15.  Feel hard to enter the market because economics is not good Hard to start a business… .  Lower the price to sustain the business in the market
  16. 16.  Compete with the competitors by lower the price
  17. 17.  Fashion Tee has many competitors Clothes shop located around the Fashion Tee H&M (big brand)
  18. 18.  Feel easy to enter the market as the owner owned small capital I want start a business!!!  Obtain the product from the supplier faster than other shops I want sustain in this race with fastest speed…
  19. 19.  Persist the price even though competitors held a promotion
  20. 20. Competitive Traits Pink Petals Fashion Fashion Tee Number of competitors 3 to 4 competitors More than 20 competitors Barrier to enter the market Strong. Because the economics is not good Easy by owned small capital Strategies to sustain business Lower the price to attract customers Always be the fastest people to obtain the product Pricing power Lower the price to compete with competitors Persist the price to earn more profit
  21. 21. Recommendation for the business….
  22. 22. Future Plan 1. Pink Petals Fashion i. Increase investment in marketing activities ii. Open more branches iii. Earn more money 2. Fashion Tee i. Open more branches ii. Become a famous brand clothes stores iii. Increasing the sales
  23. 23. 1. Pink Petals Fashion i. Provide more standard products ii. Expand the size of the store Expansion 2. Fashion Tee i. Develop the store to Asian country ii. Provide more variety of produce
  24. 24. ii. Lower the price Ways to sustain 1. Pink Petals Fashion 2. Fashion Tee i. Have a clear target and persist it iii. Follow the trend i. Have a good relationship with supplier iii. Follow the trend ii. Persist the price
  25. 25. 1. Tyson, Eric, Schell, Jim (2012). Small Business for Dummies. (4th ed) Hoboken, N.J. : John Wiley & Sons. Ltd. 2. Barrow. C. (2007). Starting a business for Dummies. (2nd ed) Chichester, England: John Wiley & Sons. Ltd. 3. Tulsa World (2012). Small Business Profile. Retrieved from http://www.tulsaworld.com/business/smallbusiness/smallbusiness-profile-robertson-tire-company/article_7ea22f54ca57-5a5f-9ff8-39c857cb1423.html 4. Malaysia (2009). Outlook Enterprise Sdn Bhd. Retrieved from http://www.malaysia.com/directory/retail-clothing-andaccessories/textiles-and-specialty-stores/wp-kualalumpur/Outlook_Enterprise_Sdn._Bhd._156991.html
  26. 26. Video Time

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