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  1. 1. School of Architecture, Building and Design English 2 FNBE April Intake Name :Karen Kong Chai Ni (0315480) Lily Then (0313973) Ronn Chua Chang Yeong (0314044) Mak Mun Choon (0314928) Voon Sze Lun (0315032)
  2. 2. Clothing Business
  3. 3. The business we research
  4. 4. Pink Petals Fashion which located at Kenanga WholeSale City
  5. 5. Pink Petals Fashion Belongs to Outlook Enterprise Sdn Bhd Founded 5 years ago Mr Bong, owner started the business No 1, Jalan Meranti 3, Off Jalan Tenanga, Kuala Lumpur, WP Kuala Lumpur,55200
  6. 6. 5-6 branches Around 100 customers 4 employees Office phone number is +60(0)392210268
  7. 7. Pink Petals Fashion Fashion Concept Main product Clothes Malay Concept
  8. 8. Fashion Tee which located at Sungei Wang
  9. 9. Fashion Tee Business started 5 years Alice, owner started the business Jalan Bukit Bintang, 55100, Kuala Lumpur 2 branches
  10. 10. 3 employees 30-50 customers Office phone number is +60 32144 9988
  11. 11. Fashion Tee Fashion Concept Main Product Clothes
  12. 12. BUTIK L’Avenir which is located in Penang First Avenue
  13. 13. Butik L’Avenir Business started 4 years Eelyn, manager of the Butik L’Avenir Jalan Magazine, Georgetown, 10300 Georgetown, Pulau Pinang, Malaysia Only 1 branches
  14. 14. 2 employees 10-20 customers Phone number 0163218381
  15. 15. Fashion Concept Main Product Clothes
  16. 16. Analyses of Business on different settings
  17. 17.  Pink Petals has 3-4 competitors A to Z (most powerful competitors) The woman is the owner of A to Z
  18. 18.  Feel hard to enter the market because economics is not good Hard to enter!!! Hard to start a business… .
  19. 19. Strategies Lower the price to sustain the business in the market  Compete with the competitors by lower the price
  20. 20.  Fashion Tee has many competitors Clothes shop located around the Fashion Tee H&M (big brand)
  21. 21.  Feel easy to enter the market as the owner owned small capital I want start a business!!! Easy to enter
  22. 22. Strategies Obtain the product from the supplier faster than other shops I want sustain in this race with fastest speed…  Persist the price even though competitors held a promotion
  23. 23. Competitive Behaviors of Butik L’Avenir  Butik L’Avenir has many competitors. The range of number of competitors is around 10-20. Strong Competitors of BUTIK L’Avenir H&M BELLE
  24. 24. Feel hard. Because too many clothing shops as their competitors Hard to duel with them
  25. 25. Strategies lower the price to attract customer follow the trend to purchase different styles of clothes quickly Follow the trend Different styles of clothes Trend
  26. 26. Competitive Traits Pink Petals Fashion Fashion Tee Butik L’Avenir Number of competitors 3 to 4 competitors More than 20 competitors 3 competitors Barrier to enter the market Strong. Because the economics is not good Easy by owned small capital Strong. Because too many clothing shops. Strategies to sustain business Lower the price to attract customers Always be the fastest people to obtain the product lower the price to attract customer and has to always follow the trend to purchase different styles of clothes quickly. Pricing power Lower the price to compete with competitors Persist the price to earn more profit Price Maker. Because Butik L’Avenir is just a single business shop and the owner can decide the price by himself.
  27. 27. Recommendation for the business….
  28. 28. Future Plan 1. Pink Petals Fashion 2. Fashion Tee i. Increase investment in marketing activities i. Open more branches ii. Open more branches ii. Become a famous brand clothes stores iii. Earn more money iii. Increasing the sales 3.BUTIK L’AVENIR i. increase the investment in the marketing activities. ii. produce more style of clothes iii. Earn more money
  29. 29. 1. Pink Petals Fashion Expansion i. Provide more standard products 2. Fashion Tee 3. BUTIK L’Avenir ii. Expand the size of the store i. Develop the store to Asian country i. Expand to internet ii. Diversity ii. Provide more variety of produce
  30. 30. 1. Pink Petals Fashion Ways to sustain 2. Fashion Tee i. Have a clear target and persist it i. Have a good relationship with supplier 3. BUTIK L’Avenir i. Do promotion and sells ladies accessories ii. Lower the price ii. Persist the price ii. Lower the price iii. Follow the trend iii. Follow the trend iii. Follow the trend
  31. 31. 1. Tyson, Eric, Schell, Jim (2012). Small Business for Dummies. (4th ed) Hoboken, N.J. : John Wiley & Sons. Ltd. 2. Barrow. C. (2007). Starting a business for Dummies. (2nd ed) Chichester, England: John Wiley & Sons. Ltd. 3. Tulsa World (2012). Small Business Profile. Retrieved from http://www.tulsaworld.com/business/smallbusiness/smallbusiness-profile-robertson-tire-company/article_7ea22f54ca57-5a5f-9ff8-39c857cb1423.html 4. Malaysia (2009). Outlook Enterprise Sdn Bhd. Retrieved from http://www.malaysia.com/directory/retail-clothing-andaccessories/textiles-and-specialty-stores/wp-kualalumpur/Outlook_Enterprise_Sdn._Bhd._156991.html