So basically I have no idea if we should even use these points or just take them out completely. We could just say them and use the following graph as a reference?? Hmmm not sure.
tadahhh… so this is my sick graph.
-Applegenious branding approach/blackberrys outdated reliance on holding the monopoly in the smartphone mrkt-Anroid emerged leaving blackberry behind in North American Mrkt-Stubborn mgmt unwilling to deal with bb issues properly and adapt to the now fast paced world of smrtphones-NETWORK CRASH up to 3 days of shotty network and unusable bbm 2010
BB delays launch in order for OS to be tweaked and ensured free of glitchesBB encountered user confusion… is it a business phone or just a personal phone? Network issues have lead to user frustration and even abandonment. Loyal BB users have made the switch to Apple and Google because of thisNetwork issues are above all the cause of RIM sinking market shareIn order to regain customer retention and loyalty, network would have to be revamped completely With Apple and Android holding such a strong influence on the market, RIM new they would be better off moving away from their target market and into their own loyal bb market
Kayla Striegler, Danilo Savo Chris Profiti, Judel Smith
RIM grew rapidly during early 2000’s with the world first smart phone: The Blackberry Peaked in 2008 with 20% of global market share Over the last four years RIM has dropped astonishingly
Poor interest in social media and web browsing designs Touch screen capabilities Decline in customer loyalty Lack of originality Network crashing Old messaging platform: Low stock price http://www.theglobeandmail.com/report-on- business/video-what-happened-to- rim/article4219694/
April 2012: former CMO Keith Pardy resigned for “personal reasons June 2012: Frank Boulben takes over CMO position with new marketing strategies, research, and experience
The delay in the launch of BB10 provided time and research to create a competitive advantage on market Business, personal or BOTH? Overcoming user doubt of network issues Diversification from APPLE and GOOGLE with a unique product outside of current smartphone competition
User friendly approach Consolidation of social networking, business communications and time management Largest APP network predicted upon launch Aiming for product differentiation, not market domination Security and Email encryption Expanding on media components of device Traditional meets revolutionary
North America Regain momentum in U.S and North American Market Intergrade both consumer and business use Loyal customers with Network issuesInternational Current 78 million users Unify positioning globally Branding and clear image to market Further focus on market where dominant
BB10 Jam World Tour Invite developers and fans alike to “jam” with the BB10 team Generate excitement and curiosity Show off new operating system to developers http://crackberry.com/what-devs-are- saying-bb10-jam-world-tour-berlin
Carriers Positive response from carriers after meeting with over 30 globally Gaining interest and trustDevelopers Ease of new operating system is intriguing Largest platform of APPs available by launch of BB10
Threats Technology is a fast paced market Competition: Is BB10 different? Economy can consumers afford it? Customer Behavior is unpredictable
Opportunities Security will separate RIM in market Operating system and QNX Product differentiation user friendliness Relationships with Carriers and Developers "We have a clear shot at being the number three platform on the market. Were not just another open platform on the market, we are BlackBerry.“
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