Simon says…”start with why?” What How Why The Golden Circle
What? This is the easy bit! Think about what your organisation does e.g. Nottingham Playhouse offers entertainment through theatre.
An example from today’s training
How? This is how you communicate your message with your audience.
Face to face
Why? Every person and organization on the planet knows what they do. Some know how they do it... but very few know WHY they do what they do. Money is not a WHY, it's a result. By WHY, we mean why does your organization exist?Why do you get out of bed every morning?And why should anyone care? The leaders who inspire us all think, act and communicate the exact same way and it's the complete opposite to everyone else. Those who inspire are not driven with what they do, they are driven with WHY they do it. Unlike the rest of us, those who inspire think, act and communicate from the inside-out of The Golden Circle. The ability to inspire, starts with WHY.
Think about what inspires you… How can you use this to inspire others to visit your venue?