Hr roundtable slides


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Hr roundtable slides

  1. 1. Social MediaDefinitions, Facts, and Implications
  2. 2. ...a shifting digital landscape• changing societal norms (expectations)
  3. 3. Web 1.0 vs. Web 2.0 World Book Online Wikipedia Favorites/bookmarks Delicious/social bookmarks personal website blogs list servs/retrieval RSS Feedscontent management system wikis directories (taxonomy) tagging (folksonomy) Walgreens photos online Flickr publishing participating
  4. 4. Societal, Individual Changes• Horizon Reports - societal trends• Kaiser report - 8-18 year olds use media• New Media Literacies (Jenkins et al., 2006)• Forrester Reports - trends in business and industry
  5. 5. participatory communication the “new” Internet
  6. 6. How is communication shaped today?• continues to be shaped by individuals and society (valued and required)• the Internet plays a larger role in communication than ever before - and the practices online continue to change• no longer shaped solely by print/text• continues to be social; availability of media enhances opportunities to participate in social environments
  7. 7. The Facts• Facebook has 5+ million users - 28% are over the age of 34 - fastest growing segment• 48 billion unique images on Facebook• Twitter’s use is over 90% last year alone• LinkedIn has a 10-15% following in the US• YouTube - 2 billion views a day; average person spends 15 minutes a day• Over 60% of adults game; mostly male - 40
  8. 8. Meaningless or Meaningful?
  9. 9. What’s in it for business?• Continual connection with your market/target/ audience on may levels• Global reach• Accessibility - available to anyone• Usability - no specialized training required• Recency - little lag time...posts are immediate• Lack of permanence - acceptance of ever- changing nature of society/product refinement
  10. 10. Realizing the potential• Healthcare - Tweets to pregnant women• Marketing - mobile phone App that shows tax information and nearby listings• Journalism - blogging, opinions and feedback dialogue is “author” controlled• Military - games as simulations of real events• Civic engagement - kids are increasing political involvement at a younger age, supporting global causes
  11. 11. next HUGE trend• location-based social networks.
  12. 12. Augmented Reality Advertising (Brightkite)
  13. 13. “Old” model of Internet Use (Web 2.0) Internet Use Outside in Industry of Workplace Content retrieval & consumption Content creation & production Access mediated by employer Access unmediated Production directed by employer Production as larger, societal contributionEnculturation into pre-ordained “culture” Enculturation into affinity group cultures Text privileged Multimodal systems privileged The “Expertise of the Organization” Distributed and collective expertise Individual/Collaborative Success Valued Collaborative Success Valued User standardization User customization Linear, logical, static progression Non-linear, logical, dynamic progression
  14. 14. Digital Natives?• Not so much.......need to teach judgement, authenticity and credibility
  15. 15. HR Concerns• privacy policies• confidentiality• determining what constitutes social media• protection of branding• disclaimers on blogs• ownership of content
  16. 16. ...your ever-changing workforce
  17. 17. Brain Research• screen time• statistics on visual learning....auditory....• multi-modal environments• distributed cognition at work
  18. 18. What is our district doing?• Grade 4: Podcasting Unit - all students• 5-8: Web 2.0 tools infused in curriculum - podcasts, blogs, wikis, Google Earth, social bookmarks• 9-12: Blackboard, flip-camera “mini- documentaries”, video-podcasts, Game Design Curricula (2011)• New web page has Web 2.0 features• Staff Training: graduate courses, workshops, one:one training model, all using a research/ discussion basis
  19. 19. Where are we going...?
  20. 20. Where are we going...?
  21. 21. Where are we going...?
  22. 22. Where are we going...?
  23. 23. Where are we going...?
  24. 24. Where do I start?• Assess your need/audience/ reach• Investigate your tools/choices• Sign-up and “play”• Consider a consultant• Think “Mobile” and “Global”