IT pitch

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IT pitch

  1. 1. ENTREPRENEURS THINK AND ACT GLOBAL! A STEP-BY-STEP GUIDE TO RAISING FOREIGN INVESTMENT FOR YOUR STARTUP BUSINESS
  2. 2. ENTREPRENEURS THINK AND ACT GLOBAL! Why Go Global? 100x more startup seed capital… soon to be 500x Steps & Resources to Build a Global Identity and Corporate Structure Bootstrapping & Surviving the first few years with little or no money Investors invest in momentum – How to create it. Investors invest in the team – How to build it? A STEP-BY-STEP GUIDE TO RAISING FOREIGN INVESTMENT FOR YOUR STARTUP BUSINESS
  3. 3. My Background as a serial entrepreneur & startup CEO Developed four fully-branded online companies in Silicon Valley & Brasil with 100+ million combined registered users and $1.7+ billion combined peak market value Cofounded Freelotto.com World's 11th largest Internet site in the 1990's CEO, Flogao formerly Brasil’s largest photo site & top ten site in Brasil Cofounded Qool.com Third largest auction site after eBay and uBid Founder & CEO, Power.com o Brasil’s first global technology startup o Brasil’s first company to create Internationally recognized consumer brand with tens of millions of users worldwide o Brasil’s first company to receive venture funding from top Tier-1 Silicon Valley VC firms and angels
  4. 4. Looking for Investors ? Think Global! 100x more ANGEL and SEED INVESTORS outside of Brasil Angel and Seed INVESTORS B R A Z I L : Estimated 6000 U S & G l o b a l : Estimated 600.000 SOURCE: ANGEL LIST/CRUNCHBASE/LINKEDIN
  5. 5. ESTIMATED MARKET SIZE OF EARLY STAGE INVESTMENT IN THE US, 2012 o 600.000 new startups (out of > 6 million) sought outside financing o 60.000 startups got $22.5 billion in angel financing o 1500 startups got $8 billion in early stage venture financing
  6. 6. approx. 1 in 10 New US Startups Gets angel Financing approx. 1 in 400 New US Startups Gets VC Financing
  7. 7. ESTIMATED MARKET SIZE OF EARLY STAGE INVESTMENT IN THE Brasil, 2012 o 60.000 new startups (out of > 1 million) sought outside financing o 600 startups got $200 million in angel financing o 60 startups got $ 200 million in early stage venture financing
  8. 8. approx. 1 in 100 Brazilian Startups Gets Angel Financing approx. 1 in 1000 Brazilian Startups Gets VC Financing
  9. 9. Comparison Between Early Stage Investments in US vs. Brazil, 2012 “ A Startup is 10 Times More Likely to get External Financing in the US Relative to Brazil… Soon to be 50 times with crowdfunding ”
  10. 10. WHAT IS CROWDFUNDING? The collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations” - for example, disaster relief, political rallies and business startups
  11. 11. WHAT DO THE NEW US CROWDFUNDING LAWS ALLOW? Every US citizen and other global investors can invest small amounts in startup companies Every company can advertise and promote their company to everyone online
  12. 12. New CROWDFUNDING LAWS will change everything “10 million new startup investors are expected, investing an additional $100 billion in new startups ” $100 billion 77.5% $22.5 billion current investment projected investment
  13. 13. NEW CROWDFUNDING LAWS WILL CHANGE EVERTHING. Like Kickstarter / Indiegogo, Crowdfunding will be done online via the Internet
  14. 14. New CROWDFUNDING LAWS will change everything Location, location, location - actually, NOT that important on the Internet!
  15. 15. New CROWDFUNDING LAWS will change everything Social media validation and momentum companies will need to carefully manage their online investment profile on LinkedIn, IndieGogo, AngelList, and dozens of other crowdfunding sites and “stock exchanges” emerging
  16. 16. THINK and ACT GLOBAL! Raise $$ Online, Part I Start thinking as a global company targeting all global investors online
  17. 17. THINK and ACT GLOBAL! Raise $$ Online, Part I You are NOT in Brazil - you ARE part of the global online community. Position yourself for the new world of online crowdfunding today!
  18. 18. Your Global Corporate Identity and Legal Structure, Part I Incorporate US Delaware corporation online in minutes for $279 at www.delawareinc.com
  19. 19. Your Global Corporate Identity and Legal Structure, Part II Alternatively, incorporate British Virgin Islands company for $1000 www.wwincorp.com
  20. 20. Set Up Your Corporation in Minutes - No Lawyer Necessary! Free and customizable US Startup corporate legal templates for your new corporation at www.foundersworkbench.com
  21. 21. Set Up Your Investment Documents Easily Too Standardized investment documents to raise money from global investors are available at www.seriesseed.com & www.ycombinator.com/seriesaa.html
  22. 22. If your Startup does not need to operate in Brazil Incorporate solely in Delaware, USA or the British Virgin Islands
  23. 23. Have a Brazilian Product or Service ? o Incorporate in Delaware or British Virgin Islands while in startup and development phase o Wait until your product is launched, you have more than 10 employees, and real customers generating real revenues, then create Brasil co…
  24. 24. If you Absolutely must have a Brazilian Company … Create a Brazilian subsidiary owned 100% by your global corporation
  25. 25. Need Legal Help? Contact Brazil’s top International startup lawyer: Felipe Herrera at www.herreraadvogados.com
  26. 26. Keep Your Data Secure! Use www.Box.net Dataroom service to securely store all your corporate documents
  27. 27. Get a Virtual Address To! Get a New York or San Francisco virtual address with email scanning service through www.earthclassmail.com
  28. 28. Set Up VOIP Set Up New York or San Francisco number through Skype. VOIP Phone
  29. 29. Need a US Bank Account? Set up an account with Silicon Valley Bank at SVB.com or HSBC.com or HSBC Offshore (HSBC has direct same-day transfer service to Brazilian HSBC accounts)
  30. 30. StartUp Legal Documents For all startup legal documents, including US employment and contractor agreements, Google “ORRICK STARTUP FORMS”
  31. 31. How To Find Us and Silicon Valley Investors? Find mentors, advisors, and angel investors through LinkedIn, Crunchbase and AngelList
  32. 32. CROWDFUNDING will change everything Create a strong global presence for your startup on AngelList, KickStarter/IndieGogo and other emerging crowdfunding sites
  33. 33. How To Get More Global Friends in the StartUp World? Spend 3 months in the US with an accelerator to kick-start your company - www.F6s.com has a comprehensive list of accelerators and startup programs
  34. 34. Catering to the Brazilian Market, Part I o Global investors want to see local advisors, mentors, and partners whom they trust o If you’re servicing the Brazilian market, it’s much easier to recruit noninvestor global partners - such as a cofounder, mentors, advisors, accelerators etc
  35. 35. Catering to the Brazilian Market, Part II o Seek out strong local Brazilian mentors/advisors/accelerators from the Silicon Valley with a very strong network, credibility and reputation for working with foreign investors - for example, 500 Startups (Bedy Yang), 21212 Accelerator, Serendipity Ventures, Felicis Ventures (Renata Streit), Simon Olson (Google/formerly DFJ/Fir Capital)
  36. 36. Get a Non-Brazilian Cofounder with Complementary Skill Sets FOUNDER2BE.com COFOUNDERSLAB.com Techcofounder.com FOUNDERSSPACE.com
  37. 37. Ideal BootStrapped StartUp, Part I Burn rate as close to $0 as possible! 3 complementary founders, who are …
  38. 38. Ideal BootStrapped StartUp, Part I o 100% committed o founders have eliminated almost all personal overhead o able to work with little or no salary for 2 years
  39. 39. Ideal BootStrapped StartUp, Part II TIP: It always takes much longer than you think to build momentum with a new startup. If possible, live in one apartment stocked with food and drinks and stay there until you successfully launch your product or service and get some momentum going.
  40. 40. Don’t plan on external funding being easy to get - until you have a viable product, a strong founding team and have gained some initial momentum.
  41. 41. Momentum Is When You Can Prove You Can Acquire Costumers Profitably, Part I PROVE YOU CAN GO VIRAL MILLIONS OF CUSTOMERS AT NO COST ACQUIRE
  42. 42. Momentum Is When You Can Prove You Can Acquire Costumers Profitably, Part II Global Brazilian Corporation PROVE YOU CAN GET SUSTAINABLE SEARCH ENGINE RANKINGS - GROW ORGANICALLY AT NO COST
  43. 43. Momentum Is When You Can Prove You Can Acquire Costumers Profitably, Part III PROVE YOU CAN SPEND $1 & EARN $3 AND SCALE THAT - GET ALL THE MARKETING DOLLARS YOU NEED FROM INVESTORS
  44. 44. A Great Founding Team Should Have, Part I A NATURAL BORN ENTREPRENEUR
  45. 45. A Great Founding Team Should Have, Part II A PRODUCT/TECHNOLOGY STRATEGIST/VISIONARY - Who consistently envisions and develops groundbreaking products, technology ideas, product strategies and user experiences.
  46. 46. A Great Founding Team Should Have, Part III THE ROCKSTAR CODER/HACKER - Versatile, ambitious, fearless, brilliant coder who finds ingenious and disruptive solutions - and who can be a one-man show or quickly inspire and attract admiration from other star coders
  47. 47. A Great Founding Team Should Have, Part IV A PRODUCT & LOGISTICS MANAGER - who never misses a detail, really understands a good product and knows all about the level of attention and detail needed to lead and manage all to create and execute a great end-product.
  48. 48. A Great Founding Team Should Have, Part V AN INTERNET MARKETER (VIRALITY, SEO, WELL OPTIMIZED CONVERSION RATES) This person truly understands the art and science of all types of online marketing and organic growth and appreciates product driven marketing. They will make sure that your product, user experiences, and everything else in the company is built for virality, SEO and well optimized conversion rates.
  49. 49. A Great Founding Team Should Have, Part VI A PASSIONATE STRATEGIC SALESMAN –This person is often a natural born entrepreneur and can sell your company and your product to partners, investors, future employees and everybody else. Your voice and spokesperson internally and externally.

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