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PROTEX RANGE
TRADE PRESENTATION
NOVEMBER 2010
Consumer insights
Protex design
Protex washing machine
Protex dryer
Timing

NEUE KOLLEKTION THE LAUNDRY RANGE

AGENDA

Ret...
10

HIGH PRIORITY
Low satisfaction, high importance
Energy consumption

MAINTAIN
High satisfaction, high importance
Washin...
90%
INTELLIGENT WASH

87%

NEUE KOLLEKTION THE LAUNDRY RANGE

CONSUMER INSIGHT*
The attractiveness of 11 proposed user ben...
The consumer‟s perception of the ideal cycle duration is very far from what he will
get in practice.

So quick I would
dou...
By comparing the first time reduction,
“Daily” (shortened washing phase, full
rinsing), we see how closely we match
what c...
NEUE KOLLEKTION THE LAUNDRY RANGE

PROTEX DESIGN

CONSISTENCY IN DESIGN

A TRULY PREMIUM FINISH

Perfect matching between ...
NEUE KOLLEKTION THE LAUNDRY RANGE

PROTEX DESIGN

ADVANCED USER INTERFACE

NEW XXL DOORS

NEW CABINET

Hi-fi programme sel...
PROTEX
WASHING MACHINE
PROTEX
WASHING
MACHINE
Gentle and precise treatment
of any load.

NEUE KOLLEKTION THE LAUNDRY RANGE

THE USP

Keeps your w...
The Optisense washing system – adjust duration and washing efficiency whatever the load size or type
DURATION [min]

WASHI...
PROTEX DRUM
The special patterned drum in our new front
loader generation is designed to gently wash
up to a full 9 kg loa...
ADVANCED WASHING TECHNOLOGY
(AWT)
A unique shower system that quickly wets
the clothes and prevents bleach stains that
cou...
40%
Less
energy
consumption
WEIGHT SENSOR

NEUE KOLLEKTION THE LAUNDRY RANGE

SECONDARY BENEFITS
Front loaders

40% better...
NEUE KOLLEKTION THE LAUNDRY RANGE

SECONDARY BENEFITS
Front loaders

SPECIAL STEAM PROGRAMMES

SILENT SYSTEM PLUS

LOGICON...
MODEL

9-SERIES PROTEX PLUS

8-SERIES PROTEX PLUS

Energy labelling

A-40%, with Auto-Off

A-40%, with Auto-Off

Capacity
...
MODEL

7-SERIES PROTEX

6-SERIES (Q3-2011)/
7-SERIES (Q3-2011)

Energy labelling

A-30%

tbc

Capacity

7-8 kg

6-7 kg / 7...
NEUE KOLLEKTION THE LAUNDRY RANGE

SECONDARY BENEFITS
Top loaders

SOFT OPENING
SYSTEM

SMOOTH INCLINED
HOPPER

DRUM SELF
...
MODEL

8-SERIES PROTEX PLUS

7-SERIES PROTEX PLUS

Energy labelling

A-20% or A-30%, both with Auto-Off

A-20%

Capacity

...
MODEL

7-SERIES PROTEX

6-SERIES PROTEX

Energy labelling

A-10%

A-10%

Capacity

6 kg

6 kg

Drum

Standard

Standard

P...
PROTEX DRYER
PROTEX
DRYER
Gentle and more uniform
drying whatever the load
size or type.

NEUE KOLLEKTION THE LAUNDRY RANGE

THE USP

O...
PROTEX DRUM
The key to the ProTex concept in our dryers
lies in our new XXL soft pattern drum in
combination with the effi...
HEAT PUMP TECHNOLOGY
Lower drying temperature and shorter
programs gives the most gentler drying.

NEUE KOLLEKTION THE LAU...
50%
Less
energy
consumption
SILENT SYSTEM PLUS
All dryers, even the standard ones, have sound insulation
mats inside the s...
NEUE KOLLEKTION THE LAUNDRY RANGE

SECONDARY BENEFITS
Tumble dryers

EXCELLENT LOAD
PROPORTIONALITY

LOGICONTROL USER
INTE...
MODEL

9-SERIES PROTEX PLUS

8-SERIES PROTEX

Energy labelling

A-50%

A-50%

Capacity

8-9 kg

8 kg

Drum

ProTex, XXL, d...
MODEL

7-SERIES

6-SERIES

Energy labelling

A-40%

A-40%

Capacity

7-8 kg

7 kg

Drum

ProTex, XXL, drum light (with gla...
MODEL

8-SERIES

7-SERIES

6-SERIES

Energy labelling

B

B

B

Capacity

9-8 kg

8 kg

8-7 kg

Drum

ProTex, XXL, drum li...
2010

NEUE KOLLEKTION THE LAUNDRY RANGE

TIMING*

2011

European Launch
Free-Standing
Neue Kollektion

AUG

SEP

OCT NOV D...
Designed based on consumer insight to
ensure they are innovative, relevant and
desirable.

The ovens consistent design wit...
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  1. 1. PROTEX RANGE TRADE PRESENTATION NOVEMBER 2010
  2. 2. Consumer insights Protex design Protex washing machine Protex dryer Timing NEUE KOLLEKTION THE LAUNDRY RANGE AGENDA Retailer benefits < BACK TO AGENDA 2
  3. 3. 10 HIGH PRIORITY Low satisfaction, high importance Energy consumption MAINTAIN High satisfaction, high importance Washing performance 9 6 IMPORTANCE Water consumption 7 Feedback on energy and water consumption on cycle selection Reliability Clothes care 8 Length of cycle 8 Load capacity Choice of programmes and options 9 NEUE KOLLEKTION THE LAUNDRY RANGE IMPORTANCE OF FACTORS VS SATISFACTION WITH CURRENT WASHING MACHINE (Total market) Ease of dosing detergent 7 6 LOW PRIORITY Low satisfaction, low importance STATISFACTION 5 MONITOR High satisfaction, low importance QB9 How important would the following factors be if you were considering buying a washing machine?; QB11 And how satisfied are you with the following FEATURES of your washing machine? Base: All respondents: 1834 < BACK TO AGENDA 3
  4. 4. 90% INTELLIGENT WASH 87% NEUE KOLLEKTION THE LAUNDRY RANGE CONSUMER INSIGHT* The attractiveness of 11 proposed user benefits CARE WASH 79% WEIGHT SENSOR * Research done by Holden Pearmain in October 2009. A total of 1,800 people were interviewed, 300 in each country (Germany, France, Spain, Denmark, the Netherlands and the Czech Republic). The results are based on the median (similar to average) perception. < BACK TO AGENDA 4
  5. 5. The consumer‟s perception of the ideal cycle duration is very far from what he will get in practice. So quick I would doubt the effectiveness of the wash Ideal wash cycle Long, but just about acceptable Average load 29 min 59 min 89 min Full, dirty load 41 min 75 min 113 min Small, slightly soiled load 20 min 43 min NEUE KOLLEKTION THE LAUNDRY RANGE CONSUMER INSIGHT The ideal cycle duration in the eyes of the consumer 60 min * Research done by Holden Pearmain in October 2009. A total of 1,800 people were interviewed, 300 in each country (Germany, France, Spain, Denmark, the Netherlands and the Czech Republic). The results are based on the median (similar to average) perception. < BACK TO AGENDA 5
  6. 6. By comparing the first time reduction, “Daily” (shortened washing phase, full rinsing), we see how closely we match what consumers would be satisfied And our washing machines are a lot closer to this ideal than just about any washing machine you will find We have more than 50 years of expertise in manufacturing front loaded washing machines LONG, BUT JUST ABOUT ACCEPTABLE OPTISENSE, 40 °C “DAILY” Average load 89 min 94 min/4 kg Full, dirty load 113 min 115 min/7 kg Small, slightly soiled load 60 min NEUE KOLLEKTION THE LAUNDRY RANGE NEW LOGICONTROL USER INTERFACES With just one step of Time Save – giving the consumers the washing times they want 60 min/2 kg AND WITH “EXTRA QUICK” (PRESS TIME SAVE TWICE): A small, slightly soiled load will take only 45 min, just 2 min more than the “Ideal wash cycle” < BACK TO AGENDA 6
  7. 7. NEUE KOLLEKTION THE LAUNDRY RANGE PROTEX DESIGN CONSISTENCY IN DESIGN A TRULY PREMIUM FINISH Perfect matching between the washing machines and dryers, important whether they be placed side-by-side or stacked on top of each other. With a unique brushed stainless steel control panel with anti-fingerprint finish. < BACK TO AGENDA 7
  8. 8. NEUE KOLLEKTION THE LAUNDRY RANGE PROTEX DESIGN ADVANCED USER INTERFACE NEW XXL DOORS NEW CABINET Hi-fi programme selector and new large red-on-black LCDs. With „double glass‟ and optional silver finish. With horizontal side panel profiles (good against noise and resonances too). < BACK TO AGENDA 8
  9. 9. PROTEX WASHING MACHINE
  10. 10. PROTEX WASHING MACHINE Gentle and precise treatment of any load. NEUE KOLLEKTION THE LAUNDRY RANGE THE USP Keeps your wardrobe looking like new for longer. < BACK TO AGENDA 10
  11. 11. The Optisense washing system – adjust duration and washing efficiency whatever the load size or type DURATION [min] WASHING EFFICIENCY 160 140 120 Overwashing 100 NEUE KOLLEKTION THE LAUNDRY RANGE PROTEX USP OptiSense 80 A 60 40 20 0 8 kg 6 kg Normal Washing machine 4 kg 2 kg OptiSense The cycle time, as well as the water and energy consumption, is automatically adjusted to precisely treat each load differently; small loads are not „overwashed‟. 8 kg 6 kg Normal Washing machine 4 kg 2 kg OptiSense In fact, any size of load is washed to a perfect A-class, no more, no less. ProTex means outstanding clothes care that will keep your wardrobe looking like new for longer. < BACK TO AGENDA 11
  12. 12. PROTEX DRUM The special patterned drum in our new front loader generation is designed to gently wash up to a full 9 kg load. The combination of small holes and a large total perforated area ensures exceptional gentleness. NEUE KOLLEKTION THE LAUNDRY RANGE PROTEX USP ProTex drum < BACK TO AGENDA 12
  13. 13. ADVANCED WASHING TECHNOLOGY (AWT) A unique shower system that quickly wets the clothes and prevents bleach stains that could occur from over-concentration of detergent at the start of the washing. The continuous shower guarantees that the water is sprayed right into the heart of the wash, so that even a full load is washed and rinsed evenly and efficiently. NEUE KOLLEKTION THE LAUNDRY RANGE PROTEX USP Advanced Washing Technology < BACK TO AGENDA 13
  14. 14. 40% Less energy consumption WEIGHT SENSOR NEUE KOLLEKTION THE LAUNDRY RANGE SECONDARY BENEFITS Front loaders 40% better energy efficiency than limit of A-class Our weight sensor gives a very good and highly accurate Superior results owing to the use of the AWT shower, indication of the cycle duration, even while you are loading inverter motor and high precision flow meter. the machine. Washing machines with time proportionality will otherwise need up to 15 min. to estimate the load and calculate the corresponding duration, meanwhile showing maximum duration. < BACK TO AGENDA 14
  15. 15. NEUE KOLLEKTION THE LAUNDRY RANGE SECONDARY BENEFITS Front loaders SPECIAL STEAM PROGRAMMES SILENT SYSTEM PLUS LOGICONTROL USER INTERFACE There are two Steam programmes, Anti-crease to minimize ironing and Refresh. As a further refinement, in the 9-series the amount of steam may be adjusted in three steps according to the load. Has now been taken to a completely new level through the introduction of a totally new, XXL washing group and the use of three new, advanced shock absorbers. There are also many other refinements to help us reach the record low 47 dB(A). This intuitive concept is literally selfexplanatory. An empty bar graph shows that the option is available. A bar graph that is not (yet) full encourages the user to explore the remaining possibilities. Up to 5 extra rinses. 9-series with text line and 24 h clock. < BACK TO AGENDA 15
  16. 16. MODEL 9-SERIES PROTEX PLUS 8-SERIES PROTEX PLUS Energy labelling A-40%, with Auto-Off A-40%, with Auto-Off Capacity 9 kg 9 kg Drum ProTex, XXL, 340 mm opening, drum light ProTex, XXL, 340 mm opening Panel design Stainless steel, touch control Stainless steel AWT Shower Yes Yes Inverter motor Yes Yes Display type LogiControl LCD, text line and 24 h clock LogiControl LCD Weight sensor Yes, giving correct duration and dosage Yes, giving correct duration and dosage Steam programmes Yes, two with three steam levels each Yes, two with one preset steam level each Noise level 47 dB(A) NEUE KOLLEKTION THE LAUNDRY RANGE THE RANGE Front loaded washing machines 49 dB(A) < BACK TO AGENDA 16
  17. 17. MODEL 7-SERIES PROTEX 6-SERIES (Q3-2011)/ 7-SERIES (Q3-2011) Energy labelling A-30% tbc Capacity 7-8 kg 6-7 kg / 7 kg Drum ProTex, XXL, 340 mm opening 300 mm opening Panel design White White AWT Shower No No Inverter motor Yes No Display type Large LCD LED digits / Large LCD Weight sensor No No Steam programmes Yes, two with one preset steam level each No Noise level 51 dB(A) NEUE KOLLEKTION THE LAUNDRY RANGE THE RANGE Front loaded washing machines tbc < BACK TO AGENDA 17
  18. 18. NEUE KOLLEKTION THE LAUNDRY RANGE SECONDARY BENEFITS Top loaders SOFT OPENING SYSTEM SMOOTH INCLINED HOPPER DRUM SELF POSITIONING DRUM SOFT OPENING Touch the lid opening button and the lid will swing open, gently and elegantly.  Perfect cleanliness  Easy to load and unload (Frame around the opening) The drum opening is always in the right position.  One finger opening  Gentle opening, no risk for fingers  Silent opening < BACK TO AGENDA 18
  19. 19. MODEL 8-SERIES PROTEX PLUS 7-SERIES PROTEX PLUS Energy labelling A-20% or A-30%, both with Auto-Off A-20% Capacity 6 kg (A-20%) or 5 kg (A-30%) 6 kg Drum Standard Standard Panel design Stainless steel White AWT Shower Yes No Inverter motor Yes Yes Display type LogiControl LCD Large LCD Steam programmes Yes, two with one preset steam level each Yes, two with one preset steam level each Soft opening Yes Yes Noise level 50 dB(A) at 1500 rpm, 51 dB(A) at 1400 rpm NEUE KOLLEKTION THE LAUNDRY RANGE THE RANGE Top loaded washing machines 52 dB(A) < BACK TO AGENDA 19
  20. 20. MODEL 7-SERIES PROTEX 6-SERIES PROTEX Energy labelling A-10% A-10% Capacity 6 kg 6 kg Drum Standard Standard Panel design White White AWT Shower No No Inverter motor No No Display type Large LCD LED digits Steam programmes No No Soft opening Yes Yes Noise level 56 dB(A) NEUE KOLLEKTION THE LAUNDRY RANGE THE RANGE Top loaded washing machines 56 dB(A) < BACK TO AGENDA 20
  21. 21. PROTEX DRYER
  22. 22. PROTEX DRYER Gentle and more uniform drying whatever the load size or type. NEUE KOLLEKTION THE LAUNDRY RANGE THE USP Outstanding clothes care to keep your wardrobe looking like new for longer. < BACK TO AGENDA 22
  23. 23. PROTEX DRUM The key to the ProTex concept in our dryers lies in our new XXL soft pattern drum in combination with the efficient air flow circuit, drum reversing and three rather than the more common two lifters. The volume, at 118 litres, combined with the lift of the more efficient air flow, means that a given load will be able to stretch out that much more, reducing creasing and also giving a more uniform drying result. NEUE KOLLEKTION THE LAUNDRY RANGE PROTEX USP ProTex drum < BACK TO AGENDA 23
  24. 24. HEAT PUMP TECHNOLOGY Lower drying temperature and shorter programs gives the most gentler drying. NEUE KOLLEKTION THE LAUNDRY RANGE PROTEX USP Heat Pump technology < BACK TO AGENDA 24
  25. 25. 50% Less energy consumption SILENT SYSTEM PLUS All dryers, even the standard ones, have sound insulation mats inside the side panels and under the worktop as well as a base cover. Additional special measures to reduce the fan noise in the top traditional models. NEUE KOLLEKTION THE LAUNDRY RANGE SECONDARY BENEFITS Tumble dryers 50% BETTER ENERGY EFFICIENCY THAN LIMIT OF A-CLASS Totally new tumble dryer generation makes this possible. < BACK TO AGENDA 25
  26. 26. NEUE KOLLEKTION THE LAUNDRY RANGE SECONDARY BENEFITS Tumble dryers EXCELLENT LOAD PROPORTIONALITY LOGICONTROL USER INTERFACE LARGE DRUM OPENING WITH ROUND GLASS DOOR The drying time and energy consumption are almost proportional to the load, so drying a small load means an almost corresponding saving. 9-series with 24 h clock and text line. Bar graphs show the options and settings available and lead the user to explore the possibilities. Spin speed adjustment to give correct drying time indication (all HP). Extremely easy loading and unloading. The ability to see the laundry during the drying is generally much appreciated. < BACK TO AGENDA 26
  27. 27. MODEL 9-SERIES PROTEX PLUS 8-SERIES PROTEX Energy labelling A-50% A-50% Capacity 8-9 kg 8 kg Drum ProTex, XXL, drum light ProTex, XXL, drum light Panel design Stainless steel Stainless steel Inverter motor Yes Yes Display type LogiControl LCD, text line and 24 h clock LogiControl LCD Reversible door Yes, by user Yes, by user Direct water drain Yes, drain hose included Yes, drain hose included Noise level 65 dB(A) NEUE KOLLEKTION THE LAUNDRY RANGE THE RANGE Heat pump tumble dryers 65 dB(A) < BACK TO AGENDA 27
  28. 28. MODEL 7-SERIES 6-SERIES Energy labelling A-40% A-40% Capacity 7-8 kg 7 kg Drum ProTex, XXL, drum light (with glass door) ProTex, XXL Panel design White White Inverter motor No No Display type Large LCD LED digits Reversible door Yes, by user Yes, by user Direct water drain Yes Yes Noise level 65 dB(A) NEUE KOLLEKTION THE LAUNDRY RANGE THE RANGE Heat pump tumble dryers 65 dB(A) (SWITZERLAND ONLY, NO B-CLASS IN 2012) < BACK TO AGENDA 28
  29. 29. MODEL 8-SERIES 7-SERIES 6-SERIES Energy labelling B B B Capacity 9-8 kg 8 kg 8-7 kg Drum ProTex, XXL, drum light ProTex, XXL, drum light ProTex, XXL Panel design Stainless steel White White Inverter motor Yes No No Display type LogiControl LCD Large LCD LED digits Reversible door Yes, by user Yes, by user Yes, by user Direct water drain Yes, drain hose included Yes Yes Noise level 62 dB(A) 64 dB(A) NEUE KOLLEKTION THE LAUNDRY RANGE THE RANGE Standard condense tumble dryers 64 dB(A) < BACK TO AGENDA 29
  30. 30. 2010 NEUE KOLLEKTION THE LAUNDRY RANGE TIMING* 2011 European Launch Free-Standing Neue Kollektion AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG * to be adapted by country according to local market plan < BACK TO AGENDA 30
  31. 31. Designed based on consumer insight to ensure they are innovative, relevant and desirable. The ovens consistent design with other products gives you higher flexibility when building your product mix, and is a strong driver for cross selling. NEUE KOLLEKTION THE LAUNDRY RANGE RETAILER BENEFITS* New functions, features and high-end accessories. Increased installation flexibility in our dryer range - free-standing, built-under or stacked, with reversible doors - for a differentiated consumer offer. AEG will drive a strong communication campaign through multiple consumer touchpoints to support sell-out efforts. * Please adjust to your local retailer benefits < BACK TO AGENDA 31
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