Making Social Media Work<br />Presented by:<br />Daniel Waldman<br />Tracy Gosson<br />
Agenda<br />Overview<br />Trends<br />Strategy<br />Examples<br />
What Is Social Media<br />Online media designed for social interaction<br />Shared<br />Networked<br />Conversational<br /...
Social Media vs Social Networking<br />Social media = content<br />Social networking = the network through which content i...
<ul><li> Facebook: 600 million
If Facebook were a country, it’d be the 3rd largest in the world.
50% of our active users log on to Facebook in any given day
 700 billion minutes/month on Facebook
 Average user creates 90 pieces of content each month
 Twitter: 190 million
95 million tweets/day
LinkedIn: 75 million
 Executives from ALL Fortune 500 companies
YouTube: 2 billion views/day
24 hours of video uploaded every minute
Avg. user spends 15 minutes/day
 Blogs: 133+ million </li></li></ul><li>vs.<br />
Why does this matter?<br />Happy Customers Tell 3 Friends, <br />Unhappy Customers Tell Google<br />
Trends: Mobile<br />
Trends: Mobile<br />Networks are available anywhere any time<br />Makes everything more instantaneous<br />Makes sharing i...
Trends: Social Shopping<br />Combines social networking with shopping!<br />Offers group deals, group coupons, product rev...
Trends: The “Check In”<br />Social sites that allow a person to “check in” & often coupled with special deals.<br />Locati...
Trends: Live Streaming<br />
5 Steps for Using Social Media<br />Plot strategy<br />Execute strategy<br />Manage resources<br />Measure results<br />Re...
Plot Strategy<br />People<br />Objectives<br />Strategy<br />Technology<br />
Execute Strategy<br />Listen<br />Create<br />Share <br />Interact<br />
Manage Resources<br />Have a champion, empower that person<br />Choose your channels wisely<br />Do what you can, then bui...
Measurement<br />There are hundreds of ways to measure. Here are ten:<br />Impressions<br />Volume of Re-Tweets (Twitter)<...
Measurement<br />
Measurement: Analytics<br />
Facebook Tips: Complete your “Info” Tab<br />
Facebook Tips: Custom URL<br /><ul><li> Must have 25 fans
 Go to http://www.facebook.com/username/ and choose the page in the dropdown menu.
 Enter a username (this doesn’t change your own login).</li></li></ul><li>Facebook Tips: Create a Custom Landing Page<br />
Facebook Tips: Provide Interesting Content<br />Create a poll<br />Post pictures of events<br />Import content from your b...
Twitter<br />
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Making Social Media Work

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A presentation given to the Main Street Maryland organizations.

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Making Social Media Work

  1. 1. Making Social Media Work<br />Presented by:<br />Daniel Waldman<br />Tracy Gosson<br />
  2. 2. Agenda<br />Overview<br />Trends<br />Strategy<br />Examples<br />
  3. 3. What Is Social Media<br />Online media designed for social interaction<br />Shared<br />Networked<br />Conversational<br />Two-way communication<br />Sometimes crowdsourced<br />
  4. 4. Social Media vs Social Networking<br />Social media = content<br />Social networking = the network through which content is published and shared<br />
  5. 5.
  6. 6. <ul><li> Facebook: 600 million
  7. 7. If Facebook were a country, it’d be the 3rd largest in the world.
  8. 8. 50% of our active users log on to Facebook in any given day
  9. 9. 700 billion minutes/month on Facebook
  10. 10. Average user creates 90 pieces of content each month
  11. 11. Twitter: 190 million
  12. 12. 95 million tweets/day
  13. 13. LinkedIn: 75 million
  14. 14. Executives from ALL Fortune 500 companies
  15. 15. YouTube: 2 billion views/day
  16. 16. 24 hours of video uploaded every minute
  17. 17. Avg. user spends 15 minutes/day
  18. 18. Blogs: 133+ million </li></li></ul><li>vs.<br />
  19. 19. Why does this matter?<br />Happy Customers Tell 3 Friends, <br />Unhappy Customers Tell Google<br />
  20. 20. Trends: Mobile<br />
  21. 21. Trends: Mobile<br />Networks are available anywhere any time<br />Makes everything more instantaneous<br />Makes sharing information faster & easier<br />We are always connected<br />Thoughts, images and videos can be shared in REAL TIME<br />
  22. 22. Trends: Social Shopping<br />Combines social networking with shopping!<br />Offers group deals, group coupons, product reviews and discussions, recommendations<br />
  23. 23. Trends: The “Check In”<br />Social sites that allow a person to “check in” & often coupled with special deals.<br />Location Based Services<br />TV, Movies, Books and more!<br />
  24. 24. Trends: Live Streaming<br />
  25. 25. 5 Steps for Using Social Media<br />Plot strategy<br />Execute strategy<br />Manage resources<br />Measure results<br />Repeat!<br />
  26. 26. Plot Strategy<br />People<br />Objectives<br />Strategy<br />Technology<br />
  27. 27. Execute Strategy<br />Listen<br />Create<br />Share <br />Interact<br />
  28. 28. Manage Resources<br />Have a champion, empower that person<br />Choose your channels wisely<br />Do what you can, then build on it<br />Look for efficiencies<br />Set a policy<br />Experiment and evaluate<br />
  29. 29. Measurement<br />There are hundreds of ways to measure. Here are ten:<br />Impressions<br />Volume of Re-Tweets (Twitter)<br />Volume of shares (Facebook)<br />Volume of social mentions<br />Growth in followers/friends<br />Growth in interactions<br />Number of conversations sparked<br />Depth of conversations sparked<br />Growth in website traffic<br />Impact on real-world events<br />For a list of 100 ways to measure social media, visit: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117581<br />
  30. 30. Measurement<br />
  31. 31. Measurement: Analytics<br />
  32. 32. Facebook Tips: Complete your “Info” Tab<br />
  33. 33. Facebook Tips: Custom URL<br /><ul><li> Must have 25 fans
  34. 34. Go to http://www.facebook.com/username/ and choose the page in the dropdown menu.
  35. 35. Enter a username (this doesn’t change your own login).</li></li></ul><li>Facebook Tips: Create a Custom Landing Page<br />
  36. 36.
  37. 37. Facebook Tips: Provide Interesting Content<br />Create a poll<br />Post pictures of events<br />Import content from your blog <br />Import content from YouTube<br />Ask questions<br />Promote others (businesses in your area, events, people in your community)<br />
  38. 38. Twitter<br />
  39. 39.
  40. 40. Twitter Tips<br />Determine who your audience is and follow them<br />Listorious.com<br />Search for relevant keywords to find conversations & people to follow<br />Keep your followers organized with lists<br />Don’t read every tweet; don’t expect everyone to read all of your tweets<br />Don’t tweet selfishly—post things that are interesting to your audience<br />Ask & answer questions<br />
  41. 41. Publishing Platforms:Wordpress<br />
  42. 42. Publishing Platforms: Tumbler<br />
  43. 43. Publishing Platforms: YouTube<br />
  44. 44. Publishing Platforms: YouTube<br />
  45. 45. Location Based Services: Foursquare<br />
  46. 46. Social Shopping: GroupOn<br />
  47. 47. Social Shopping: Living Social<br />
  48. 48. Livestreaming<br />
  49. 49. Social Media Clients & Resources<br />Hootsuite (http://hootsuite.com) <br />Co-Tweet (http://cotweet.com) <br />Seesmic (http://seesmic.com) <br />Tweetdeck (http://tweetdeck.com) <br />Other resources <br />http://mashable.com<br />http://socialmediaexplorer.com<br />http://socialmediaexaminer.com<br />http://socialmediatoday.com<br />http://allfacebook.com<br />http://danzarella.com<br />http://viralblog.com<br />
  50. 50. Closing thoughts<br />Great planning gets great results<br />Become the expert or hire one<br />Constantly evaluate and retool strategy<br />Stay up on trends / build your network<br />Invest in what works<br />Don’t overestimate the reach of your communications<br />Take time to think BIG but pay attention to the SMALL things<br />
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