Making Social Media Work
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Making Social Media Work

Uploaded on

A presentation given to the Main Street Maryland organizations.

A presentation given to the Main Street Maryland organizations.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Making Social Media Work
    Presented by:
    Daniel Waldman
    Tracy Gosson
  • 2. Agenda
  • 3. What Is Social Media
    Online media designed for social interaction
    Two-way communication
    Sometimes crowdsourced
  • 4. Social Media vs Social Networking
    Social media = content
    Social networking = the network through which content is published and shared
  • 5.
  • 6.
    • Facebook: 600 million
    • 7. If Facebook were a country, it’d be the 3rd largest in the world.
    • 8. 50% of our active users log on to Facebook in any given day
    • 9. 700 billion minutes/month on Facebook
    • 10. Average user creates 90 pieces of content each month
    • 11. Twitter: 190 million
    • 12. 95 million tweets/day
    • 13. LinkedIn: 75 million
    • 14. Executives from ALL Fortune 500 companies
    • 15. YouTube: 2 billion views/day
    • 16. 24 hours of video uploaded every minute
    • 17. Avg. user spends 15 minutes/day
    • 18. Blogs: 133+ million
  • vs.
  • 19. Why does this matter?
    Happy Customers Tell 3 Friends,
    Unhappy Customers Tell Google
  • 20. Trends: Mobile
  • 21. Trends: Mobile
    Networks are available anywhere any time
    Makes everything more instantaneous
    Makes sharing information faster & easier
    We are always connected
    Thoughts, images and videos can be shared in REAL TIME
  • 22. Trends: Social Shopping
    Combines social networking with shopping!
    Offers group deals, group coupons, product reviews and discussions, recommendations
  • 23. Trends: The “Check In”
    Social sites that allow a person to “check in” & often coupled with special deals.
    Location Based Services
    TV, Movies, Books and more!
  • 24. Trends: Live Streaming
  • 25. 5 Steps for Using Social Media
    Plot strategy
    Execute strategy
    Manage resources
    Measure results
  • 26. Plot Strategy
  • 27. Execute Strategy
  • 28. Manage Resources
    Have a champion, empower that person
    Choose your channels wisely
    Do what you can, then build on it
    Look for efficiencies
    Set a policy
    Experiment and evaluate
  • 29. Measurement
    There are hundreds of ways to measure. Here are ten:
    Volume of Re-Tweets (Twitter)
    Volume of shares (Facebook)
    Volume of social mentions
    Growth in followers/friends
    Growth in interactions
    Number of conversations sparked
    Depth of conversations sparked
    Growth in website traffic
    Impact on real-world events
    For a list of 100 ways to measure social media, visit:
  • 30. Measurement
  • 31. Measurement: Analytics
  • 32. Facebook Tips: Complete your “Info” Tab
  • 33. Facebook Tips: Custom URL
    • Must have 25 fans
    • 34. Go to and choose the page in the dropdown menu.
    • 35. Enter a username (this doesn’t change your own login).
  • Facebook Tips: Create a Custom Landing Page
  • 36.
  • 37. Facebook Tips: Provide Interesting Content
    Create a poll
    Post pictures of events
    Import content from your blog
    Import content from YouTube
    Ask questions
    Promote others (businesses in your area, events, people in your community)
  • 38. Twitter
  • 39.
  • 40. Twitter Tips
    Determine who your audience is and follow them
    Search for relevant keywords to find conversations & people to follow
    Keep your followers organized with lists
    Don’t read every tweet; don’t expect everyone to read all of your tweets
    Don’t tweet selfishly—post things that are interesting to your audience
    Ask & answer questions
  • 41. Publishing Platforms:Wordpress
  • 42. Publishing Platforms: Tumbler
  • 43. Publishing Platforms: YouTube
  • 44. Publishing Platforms: YouTube
  • 45. Location Based Services: Foursquare
  • 46. Social Shopping: GroupOn
  • 47. Social Shopping: Living Social
  • 48. Livestreaming
  • 49. Social Media Clients & Resources
    Hootsuite (
    Co-Tweet (
    Seesmic (
    Tweetdeck (
    Other resources
  • 50. Closing thoughts
    Great planning gets great results
    Become the expert or hire one
    Constantly evaluate and retool strategy
    Stay up on trends / build your network
    Invest in what works
    Don’t overestimate the reach of your communications
    Take time to think BIG but pay attention to the SMALL things