Bringing TV to the PC A new opportunity for advertisers Web2com Breakfast March 28th, 2007 This document is confidential and is intended solely for use by its original recipient for informational purposes. Neither the document nor any of the information contained in this document may be reproduced or disclosed to other persons without the prior written approval of Zattoo Inc.
ZATTOO in a Nutshell
TV will enter the internet, will change it and will be changed by it. Just as email and voice-over-IP has changed our communication.
Broadband access (200 m users worldwide and growing), better video compression and peer-to-peer technology will make it possible.
ZATTOO offers free and pay TV to end-users. A user will be able to choose from thousands of channels. First to computers, than to mobile phones.
Free TV is financed from precisely targeted advertising when switching the channels and from consumers paying for content (pay-per-channel/show).
Broadcasters and advertisers are Zattoo‘s business partners.
Zattoo‘s promise to customer and partners Broadcasters / Content providers Consumers Advertisers
Best TV experience In the Internet
Even ads are great (useful and personalized)
Real exposure, ads are „seen“
Best of both worlds, combining TV formats with interactivity
Extensive profiling of consumer base
Extensive reporting / feed back loops
Lowest cost distribution
Additional commercial opportunities with subscriber models and premium ads
Full protection of content rights through licencing model
User experience: clean, easy to use, consistent
Users can choose from hundreds, in future from thousands of TV-channels
They can create their personal TV world
Community of friends with associated “Tribal viewing”, incl. program ratings, blogs, chat, etc.
Simple, slick, just perfect
Zattoo Swiss line-up
7 national broadcasters (3 languages)
Top TV station of neighbouring countries
Selected international prime channels
Further channels to be added in the coming months as part of the premium (paid) offering
Zattoo growth curve in Switzerland overwhelming 20 channels 40 channels
Zattoo population very attractive for advertisers Source: Schober Partners Group AG. Quantitative survey of Zattoo users.
Ad format taylored to TV/Internet mix 5-7 Seconds Flash clip Ads archive allows users to get back to an interesting ad after enjoying the desired TV show Interactive zone allows user to trigger ad related action
Zattoo advertisers can target their customers on several dimensions Channel Show (=channel+time) Demographies Behaviors Age Gender Location „ Is passionate about sports“ „ Enjoys music shows“