Client Brochure 2012 Social Media Frontiers Ltd. 2012 v2.0
Contents 3 ‐ About Social Media Fron4ers 4 ‐ Who are Social Media Fron4ers? 5 ‐ The Services we Provide 6 ‐ Social Media Account Set up 7 ‐ Social Media Management & Social Media Engagement 8 ‐ Social Media Op4misa4on 9 ‐ Reputa4on Management 10 ‐ Customer Reten4on Management 11 ‐ Social Media Audits & Market research 12 ‐ Training 13 ‐ Consultancy 14 ‐ Tradi4onal Marke4ng Online and Oﬄine VS Social Media 15 ‐ Our clients include: 16 ‐ Social Media Fron4ers Privacy 17 ‐ Social Media Proﬁles ‐ David Pocock 18 ‐ Social Media Proﬁles ‐ DOMO Systems Group 19 ‐ Social Media Proﬁles ‐ Darren Marks Hypnotherapy
About Social Media FrontiersWe were founded in 2010 and from the ini4al start with 4 people we have now expanded to a team of 17 split into 2 oﬃces in Regus’s Compass House, Cambridge.We are a passionate online marke4ng agency that believes:• Customer sa4sfac4on is foremost. We strongly believe this is through the power of listening to what their customers’ wants, needs and problems are.• Every business needs to be present on social media, its not whether they do it, its when they do it.
Who are Social Media Frontiers? Decision makers interested in your Social Media products & services on Fron4ers Ltd. Your Business Social Media • We explore the internet to ﬁnd and drive your ideal clients to you • We listen to what your target market wants, likes and dislikes and approach your poten4al clients with what they want • You become market leaders at interac4ng and managing your clients
The Services we Provide Consultancy Social Media Optimisation Training Social Media Engagement Social Media Audits Social Media Management Negative Mentioning Marketing Customer Retention Market Management ResearchHere are our main services within Social Media marke4ng. We also provide other services such as mobile marke4ng, web design and mobile app crea4on. But these services we normally oﬀer on a speciﬁc basis depending on the individual client’s needs.
Social Media Account Set upThink of social media as a tunnel to your website, if the tunnel is blocked how will the traﬃc get through. That means it’s important to help create Social Media that can convert a browse into an interest in your brand or company. We will create and set up your social media for your business and will ensure your brand message and brand iden4ty is consistent with your whole company’s online marke4ng. Our brand management will ensure that the look and design of your Social Media will enhance your proﬁles, bringing a professional and business orientated look and feel to your proﬁles. Our innova4ve designs will help your landing page generate interest in your companies’ oﬀerings.
Social Media ManagementWith marke4ng departments being so busy managing, upda4ng and growing their Social Media; It is some4mes more sensible to outsource the whole process to our trustworthy experts, who can manage the whole task for you. Advantages: • Keeping your brand’s iden4ty and message consistent across your Social Media • Allocate a speciﬁc social media expert to your social media so your brand is looked aeer in the most desirable way. Social Media EngagementAfract your ideal clients to your website and build your own free database of prospec4ve clients who are interested in your products. This is a cost‐eﬀec4ve way to build databases without the need to pay for extensive lists of non‐targeted individuals/businesses with no interest in your product or service, when you can create your own targeted leads.Gaining clients through social media makes the connec4on informal; if you are in their social network you are perceived as being at the same level as friends and family and can be trusted. The connec4on between your business and clients is already established and will mean that sales oﬀerings in the future are more likely to be accepted.
Social MediaOptimisationSocial Media Op4misa4on is the best and most eﬀec4ve way to rank your company within search engines, as it enables your business to dominate the ﬁrst search page on goggle using speciﬁc key words. This is the best way to drive traﬃc to your website and will dominate the search result.Our dedicated team will ensure that search engines are dominated with your business. You will no4ce the increased traﬃc to your website and then the corresponding sales that will come with it.
In any business or as an individual, your reputa4on is vital and any Reputation nega4ve men4oning needs to be fully monitored and addressed. There is an increasing introduc4on of new social media networks, Management which is making communica4on easier and allows for more conversa4ons, men4ons and reviews of your product or yourself across the internet. This means poten4al customers can easily ﬁnd the posi4ve and nega4ve reviews, which can harm the business or personal image. The most powerful form of marke4ng is WOM (word‐of‐mouth) and since the dawn of the social media networks it has moved from spoken to wrifen. As the amount of user‐generated content on the internet con4nues to grow, it aﬀects internet search results more meaningfully, meaning that people’s reviews and commentaries about your business on social networks can rank higher than even your own business’ website! With our reputa4on management we can ac4vely select the posi4ve social media WOM so that it is shown ahead of the nega4ve. Don’t let good acknowledgement go to waste. Your online reputa4on is a precious commodity and needs to be looked aeer. We ensure that you can listen to what is being said and can ac4vely address the issues before nega4ve waves spread across the globe. Let us make sure that words don’t harm your revenue.
Customer Retention ManagementThrough the use of social media you can engage with your customers on a more personal level through sekng up a customer support channel using social media. This helps to create a community within your customer base. It is also an eﬀec4ve way to ﬁnd out about product issues and address them quickly before any major problems occur.More companies are adop4ng social media as a new CRM tool with the ease and instant response available. The easier customers feel they can get in touch with your business the more they feel looked aeer and will come back to you. CRM through social media has the beneﬁt of being immediate compared to phone or email. We help you to set up CRM strategies and ensure that you have the training to eﬀec4vely interact with your consumers in the correct method. Many businesses adopt the wrong strategy with Social Media and tend to end up losing customers by being to forward or by not addressing ques4ons in the right way. It is important to get CRM right as this will be the ﬁrst thing to aﬀect your sales.
Social Media Audits Market researchSome4mes what you really need is the Social media enables you to conduct your numbers of what is going on! Our Social own market research. With this we are able Media audits can help. This gives the actual to listen to 1.8 billion people online and background knowledge of what is going on hear discussions about your product or with your brand and products. It is an service and about your compe4tors. We can evalua4on of your social media presence interact with and learn about what the and results compared with your online markets want, say and what their compe44on. percep4ons of your products or subs4tutes are. All marke4ng must be measured, otherwise there is no point in the investment. Our Other beneﬁts include:data gives you an in depth picture of your • Iden4ﬁca4on of new poten4al social media performance, in terms of the products and services that people ROI (Return On Investment) and traﬃc to actually want. your website. • Ability to monitor conversa4ons about your organisa4ons. • Ability to measure the frequency of discussions about your brand. • Improved insights about your target markets. • Early warning of poten4al product or service issues.
TrainingGrow a deeper understanding of the world of Social Media marke4ng and how to use it to your advantage in your online marke4ng ac4vi4es. We will guide you through the key principles of Social Media marke4ng and op4misa4on to Social develop the skills to implement, monitor and address issues regarding your Media reputa4on, afract customers and conﬁdently engage with your consumers and Trainingpoten4al clients in social spaces.Our Social Media professionals have years of experience in online marke4ng and Social Media marke4ng. Our Social Media management team are some of the most sought aeer Social Media experts in the world and since 2009 have presented in the UK, Ireland, Central Europe, Hong Kong, Singapore, Malaysia, US, New Zealand and Australia among others. In any business model, investment in people is the most eﬃcient way to get higher produc4vity from your workforce. Social media is such a powerful tool in leveraging sales and is a training experience that is highly valued in the current business market. If your company is looking to give its marke4ng team the knowledge and experience of social media marke4ng then our social media experts oﬀer the best support for you. Whether it is just for the marke4ng manager, or whether it is for the whole marke4ng team, we can provide the right support for your needs. We oﬀer social media marke4ng training on many diﬀerent social media plaqorms including Facebook, Twifer, LinkedIn and Youtube.
ConsultancyWe oﬀer consultancy on: • Online reputa8on management • Brand crea8on & management • Social networks strategy • Clients Database building and nurturing • Email Marke8ng • Campaign Product launchWe will provide an introduc4on to the world of Social Media, demonstra4ng how to make the most of modern social networking sites such as Twifer, Facebook, Linkedin and YouTube as a means of posi4vely beneﬁ4ng your organisa4on by truly engaging your audience and protec4ng your online brand.
Traditional Marketing Online and Ofﬂine VS Social Media Tradi4onal marke4ng Tradi4onal online marke4ng Quan4ty Leads Quality Leads Social Media Target Leads (Passive Marke4ng) Tradi4onal marke4ng Wait for customers to ﬁnd Tradi4onal online marke4ng your Ad or Business (Ac4ve Marke4ng) Social Media You can listen to 80% of the online users and bring the ones interested in your business to your door.
Social Media FrontiersOur social following and proﬁles 573,928 followers 40,083 likes
David PocockOur exper4se in Social Media has given us the opportunity to help market the world famous interna4onal Rugby Player David Pocock. We helped to create awareness of the release of his new book and the charity he has recently set up. • We manage for David both his Facebook fan page and his twifer account. • We have also helped with the social media marke4ng campaign with the release of his new book Openside. • We designed and created David Pocock’s website hfp:// www.davidpocock.com/ Social Media Proﬁles
Social Media Proﬁles Group DOMO – Systems are a company that provide energy eﬃcient, eco‐friendly and economic infrared hea4ng systems. • We manage 4 DOMO country accounts; Ireland, France, Benelux, and World. • For these accounts we create, design and manage the interac4ons of the Facebook and twifer accounts. Infrared heater
Darren Marks is a very successful hypnotherapist and with the release of his phone apps requested our help to use Social Media Marke4ng to help promote and adver4se his series of hypnotherapy apps. For Darren we manage his Facebook fan page, his twifer accounts and his Youtube proﬁle. Darren MarksHypnotherapy
“We don’t have a choice on whether we DO social media, the question is how well we DO it.” Interested in Social Media Solu4ons for your Business? Phone : +44 (0) 1223 969 053 Fax : +44 (0) 1223 280 242 Email : firstname.lastname@example.org Website : hfp://www.socialmediafron4ers.comhfp://www.facebook.com/ socialmediafron4ers.com Thank you @socialmediaf