Brazilian
Creativity
Style

Brazilian
Creativity
Style
Conrado Schlochauer
conrado@labssj.com.br
LAB SSJ – Brazil

Why
are you here
today?
Who
am I?

my
goal Help you to
develop and/or deliver a
creativity training program

why
creativity ?
Social NetworkGeneration Y
The world is flat
Technology, technology, technology...
Inovation now!!!

creativity
as a
language

creativity creativity
as a and
language inovation

facts ?
some
on creativity development

rate?
How do you
yourself

facts
about learning creativity
Creative and non creative persons
Is it possible to develop creativity?
The myth of inspiration

knowledge
amabile
HBS
C
motivation skills

Brazilian
Creativity
Style
multicult flex impro
multiculturality flexibility improvisation

multicult flex impro
multiculturality flexibility improvisation
Brazil
Creativity
Training
Programs

Multiculturality and Brazil

N
dad mom
me

definitions
Culture n.
The behaviors and beliefs
characteristic of a particular
social, ethnic, or age group.
mi·cro·cul·ture n.
The distinctive culture of a small
group of people within a limit

Cultural Borders
and Mental Barrier
The relationship between
living abroad and creativity
Journal of Personality and Social Psychology
The task is to figure out,
using only the objects
on the table, how to
attach the candle to the
wall so that the candle
burns properly and does
not drip wax on the
table or the floor.

“
The more time
individuals had
spent living abroad
(but not traveling
abroad), the more
likely they were to
solve the Duncker
“
candle problem.

How to use
multiculturality
in creativivity training programs
Participants Offer of different
form different views/ force different
places/areas perspectives
Role play
Movies
Case studies
Changing “shoes”

25
de março
street

pinacoteca
museum

b
flexi ility
of
A long history
being
flexibl
e

one
Myth of the
right
answer

“
Acceptance of the
weirdness
“

?
How can you make people
more flexible
in a creativity training program

idea
generating
tools

Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while

Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)

Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)
Describe it in simple sentences

Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)
Describe it in simple sentences
“Solve” the problem with the formula:
If sentence than problem

www.mycoted.com

Improvisation
p

“
Necessity
is the mother of
invention
“
Plato, in Republic

Improvisation
feijoada

good outcome
with
fewer resources

build on
other people’s ideas

brainstorming
rules
Combine and improve ideas
Focus on quantity
Welcome unusual ideas
Withhold criticism

improvisation in the
creativity
training
program

improvisation
X
yes, and... no, but...

Multiculturality
brings
knowledge
amabile
HBS
Improvisation
C skills
brings brings
motivation flexibility

Obrigado! conrado@labssj.com.br