Brazilian
Creativity
     Style
Brazilian
Creativity
     Style
Conrado Schlochauer
       conrado@labssj.com.br
         LAB SSJ – Brazil
Why
are you here
     today?
               Who
               am I?
my
 goal Help you to
develop and/or deliver a

creativity training program
why
       creativity            ?
Social NetworkGeneration Y
   The world is flat
 Technology, technology, technology...
...
creativity
    as a
language
creativity creativity
    as a    and
language inovation
facts ?
    some

on creativity development
rate?
How do you



        yourself
facts
about learning creativity
 Creative and non creative persons
 Is it possible to develop creativity?
 The myth of ins...
knowledge
amabile
HBS
                   C
      motivation       skills
Brazilian
Creativity
     Style

multicult           flex          impro
 multiculturality   flexibility   improvisation
multicult          flex          impro
             multiculturality   flexibility   improvisation




   Brazil


Creativ...
Multiculturality   and   Brazil
N




dad    mom


  me
definitions
      Culture n.
    The behaviors and beliefs
   characteristic of a particular
   social, ethnic, or age gro...
Cultural Borders
and Mental Barrier
The relationship between
living abroad and creativity
Journal of Personality and Socia...
“
The more time
individuals had
spent living abroad
(but not traveling
abroad), the more
likely they were to
solve the Dun...
How to use
multiculturality
in creativivity training programs
  Participants      Offer of different
 form different   vie...
25
de março
  street
pinacoteca
museum
b
flexi ility
         of
  A long history
                   being
                   flexibl



                        ...
one
Myth of the



right
 answer
“
Acceptance of the
weirdness
                    “
?
How can you make people
more flexible
in a creativity training program
idea
generating
  tools
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)

D...
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)

D...
www.mycoted.com
Improvisation
  p
“
Necessity
is the mother of
invention

               “
    Plato, in Republic
Improvisation
feijoada
good outcome
with
fewer resources
build on
other people’s ideas
brainstorming
        rules
Combine and improve ideas
        Focus on quantity
   Welcome unusual ideas
        Withhold ...
improvisation in the
              creativity
              training
              program
improvisation



        X
yes, and...   no, but...
Multiculturality
               brings
                    knowledge
amabile
HBS

      Improvisation
                    ...
Obrigado!   conrado@labssj.com.br
Brazilian Creativity Style
Brazilian Creativity Style
Brazilian Creativity Style
Brazilian Creativity Style
Brazilian Creativity Style
Brazilian Creativity Style
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Brazilian Creativity Style

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ASTD- American Society for Training and Development 2009 (Washington-USA). Speaker: Conrado Schlochauer, senior-partner of Business Laboratory SSJ

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Brazilian Creativity Style

  1. Brazilian Creativity Style
  2. Brazilian Creativity Style Conrado Schlochauer conrado@labssj.com.br LAB SSJ – Brazil
  3. Why are you here today? Who am I?
  4. my goal Help you to develop and/or deliver a creativity training program
  5. why creativity ? Social NetworkGeneration Y The world is flat Technology, technology, technology... Inovation now!!!
  6. creativity as a language
  7. creativity creativity as a and language inovation
  8. facts ? some on creativity development
  9. rate? How do you yourself
  10. facts about learning creativity Creative and non creative persons Is it possible to develop creativity? The myth of inspiration
  11. knowledge amabile HBS C motivation skills
  12. Brazilian Creativity Style multicult flex impro multiculturality flexibility improvisation
  13. multicult flex impro multiculturality flexibility improvisation Brazil Creativity Training Programs
  14. Multiculturality and Brazil
  15. N dad mom me
  16. definitions Culture n. The behaviors and beliefs characteristic of a particular social, ethnic, or age group. mi·cro·cul·ture n. The distinctive culture of a small group of people within a limit
  17. Cultural Borders and Mental Barrier The relationship between living abroad and creativity Journal of Personality and Social Psychology The task is to figure out, using only the objects on the table, how to attach the candle to the wall so that the candle burns properly and does not drip wax on the table or the floor.
  18. “ The more time individuals had spent living abroad (but not traveling abroad), the more likely they were to solve the Duncker “ candle problem.
  19. How to use multiculturality in creativivity training programs Participants Offer of different form different views/ force different places/areas perspectives Role play Movies Case studies Changing “shoes”
  20. 25 de março street
  21. pinacoteca museum
  22. b flexi ility of A long history being flexibl e
  23. one Myth of the right answer
  24. “ Acceptance of the weirdness
  25. ? How can you make people more flexible in a creativity training program
  26. idea generating tools
  27. Random stimulus Choose a problem/opportunity, write it down and forget it for a while
  28. Random stimulus Choose a problem/opportunity, write it down and forget it for a while Choose a “thing” (noun, tangible)
  29. Random stimulus Choose a problem/opportunity, write it down and forget it for a while Choose a “thing” (noun, tangible) Describe it in simple sentences
  30. Random stimulus Choose a problem/opportunity, write it down and forget it for a while Choose a “thing” (noun, tangible) Describe it in simple sentences “Solve” the problem with the formula: If sentence than problem
  31. www.mycoted.com
  32. Improvisation p
  33. “ Necessity is the mother of invention “ Plato, in Republic
  34. Improvisation feijoada
  35. good outcome with fewer resources
  36. build on other people’s ideas
  37. brainstorming rules Combine and improve ideas Focus on quantity Welcome unusual ideas Withhold criticism
  38. improvisation in the creativity training program
  39. improvisation X yes, and... no, but...
  40. Multiculturality brings knowledge amabile HBS Improvisation C skills brings brings motivation flexibility
  41. Obrigado! conrado@labssj.com.br

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