Brazilian Creativity Style

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ASTD- American Society for Training and Development 2009 (Washington-USA). Speaker: Conrado Schlochauer, senior-partner of Business Laboratory SSJ ( São Paulo - Brazil)

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Brazilian Creativity Style

  1. 1. Brazilian Creativity Style
  2. 2. Brazilian Creativity Style Conrado Schlochauer conrado@labssj.com.br LAB SSJ – Brazil
  3. 3. Why are you here today? Who am I?
  4. 4. my goal Help you to develop and/or deliver a creativity training program
  5. 5. why creativity ? Social NetworkGeneration Y The world is flat Technology, technology, technology... Inovation now!!!
  6. 6. creativity as a language
  7. 7. creativity creativity as a and language inovation
  8. 8. facts ? some on creativity development
  9. 9. rate? How do you yourself
  10. 10. facts about learning creativity Creative and non creative persons Is it possible to develop creativity? The myth of inspiration
  11. 11. knowledge amabile HBS C motivation skills
  12. 12. Brazilian Creativity Style multicult flex impro multiculturality flexibility improvisation
  13. 13. multicult flex impro multiculturality flexibility improvisation Brazil Creativity Training Programs
  14. 14. Multiculturality and Brazil
  15. 15. N dad mom me
  16. 16. definitions Culture n. The behaviors and beliefs characteristic of a particular social, ethnic, or age group. mi·cro·cul·ture n. The distinctive culture of a small group of people within a limit
  17. 17. Cultural Borders and Mental Barrier The relationship between living abroad and creativity Journal of Personality and Social Psychology The task is to figure out, using only the objects on the table, how to attach the candle to the wall so that the candle burns properly and does not drip wax on the table or the floor.
  18. 18. “ The more time individuals had spent living abroad (but not traveling abroad), the more likely they were to solve the Duncker “ candle problem.
  19. 19. How to use multiculturality in creativivity training programs Participants Offer of different form different views/ force different places/areas perspectives Role play Movies Case studies Changing “shoes”
  20. 20. 25 de março street
  21. 21. pinacoteca museum
  22. 22. b flexi ility of A long history being flexibl e
  23. 23. one Myth of the right answer
  24. 24. “ Acceptance of the weirdness “
  25. 25. ? How can you make people more flexible in a creativity training program
  26. 26. idea generating tools
  27. 27. Random stimulus Choose a problem/opportunity, write it down and forget it for a while
  28. 28. Random stimulus Choose a problem/opportunity, write it down and forget it for a while Choose a “thing” (noun, tangible)
  29. 29. Random stimulus Choose a problem/opportunity, write it down and forget it for a while Choose a “thing” (noun, tangible) Describe it in simple sentences
  30. 30. Random stimulus Choose a problem/opportunity, write it down and forget it for a while Choose a “thing” (noun, tangible) Describe it in simple sentences “Solve” the problem with the formula: If sentence than problem
  31. 31. www.mycoted.com
  32. 32. Improvisation p
  33. 33. “ Necessity is the mother of invention “ Plato, in Republic
  34. 34. Improvisation feijoada
  35. 35. good outcome with fewer resources
  36. 36. build on other people’s ideas
  37. 37. brainstorming rules Combine and improve ideas Focus on quantity Welcome unusual ideas Withhold criticism
  38. 38. improvisation in the creativity training program
  39. 39. improvisation X yes, and... no, but...
  40. 40. Multiculturality brings knowledge amabile HBS Improvisation C skills brings brings motivation flexibility
  41. 41. Obrigado! conrado@labssj.com.br

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