Brazilian Creativity Style
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Brazilian Creativity Style

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ASTD- American Society for Training and Development 2009 (Washington-USA). Speaker: Conrado Schlochauer, senior-partner of Business Laboratory SSJ ( São Paulo - Brazil)

ASTD- American Society for Training and Development 2009 (Washington-USA). Speaker: Conrado Schlochauer, senior-partner of Business Laboratory SSJ ( São Paulo - Brazil)

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  • 1. Brazilian Creativity Style
  • 2. Brazilian Creativity Style Conrado Schlochauer conrado@labssj.com.br LAB SSJ – Brazil
  • 3. Why are you here today? Who am I?
  • 4. my goal Help you to develop and/or deliver a creativity training program
  • 5. why creativity ? Social NetworkGeneration Y The world is flat Technology, technology, technology... Inovation now!!!
  • 6. creativity as a language
  • 7. creativity creativity as a and language inovation
  • 8. facts ? some on creativity development
  • 9. rate? How do you yourself
  • 10. facts about learning creativity Creative and non creative persons Is it possible to develop creativity? The myth of inspiration
  • 11. knowledge amabile HBS C motivation skills
  • 12. Brazilian Creativity Style multicult flex impro multiculturality flexibility improvisation
  • 13. multicult flex impro multiculturality flexibility improvisation Brazil Creativity Training Programs
  • 14. Multiculturality and Brazil
  • 15. N dad mom me
  • 16. definitions Culture n. The behaviors and beliefs characteristic of a particular social, ethnic, or age group. mi·cro·cul·ture n. The distinctive culture of a small group of people within a limit
  • 17. Cultural Borders and Mental Barrier The relationship between living abroad and creativity Journal of Personality and Social Psychology The task is to figure out, using only the objects on the table, how to attach the candle to the wall so that the candle burns properly and does not drip wax on the table or the floor.
  • 18. “ The more time individuals had spent living abroad (but not traveling abroad), the more likely they were to solve the Duncker “ candle problem.
  • 19. How to use multiculturality in creativivity training programs Participants Offer of different form different views/ force different places/areas perspectives Role play Movies Case studies Changing “shoes”
  • 20. 25 de março street
  • 21. pinacoteca museum
  • 22. b flexi ility of A long history being flexibl e
  • 23. one Myth of the right answer
  • 24. “ Acceptance of the weirdness “
  • 25. ? How can you make people more flexible in a creativity training program
  • 26. idea generating tools
  • 27. Random stimulus Choose a problem/opportunity, write it down and forget it for a while
  • 28. Random stimulus Choose a problem/opportunity, write it down and forget it for a while Choose a “thing” (noun, tangible)
  • 29. Random stimulus Choose a problem/opportunity, write it down and forget it for a while Choose a “thing” (noun, tangible) Describe it in simple sentences
  • 30. Random stimulus Choose a problem/opportunity, write it down and forget it for a while Choose a “thing” (noun, tangible) Describe it in simple sentences “Solve” the problem with the formula: If sentence than problem
  • 31. www.mycoted.com
  • 32. Improvisation p
  • 33. “ Necessity is the mother of invention “ Plato, in Republic
  • 34. Improvisation feijoada
  • 35. good outcome with fewer resources
  • 36. build on other people’s ideas
  • 37. brainstorming rules Combine and improve ideas Focus on quantity Welcome unusual ideas Withhold criticism
  • 38. improvisation in the creativity training program
  • 39. improvisation X yes, and... no, but...
  • 40. Multiculturality brings knowledge amabile HBS Improvisation C skills brings brings motivation flexibility
  • 41. Obrigado! conrado@labssj.com.br