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Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
Social Media Part II: Best Practices and Strategy for Channels
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Social Media Part II: Best Practices and Strategy for Channels

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A short introduction to the most important social media channels, some stats, ways to use these channels. Also an overview of how Social Media fits into your overall marketing strategy and 6 steps to …

A short introduction to the most important social media channels, some stats, ways to use these channels. Also an overview of how Social Media fits into your overall marketing strategy and 6 steps to creating a sound Social Media Strategy Plan.

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  • 1. Social Media Part II exploring the social media landscape @danielspronk daniel@totalexperience.nl @erwinelling erwin@totalexperience.nl
  • 2. Channel categories 1. Social networks 2. Communication 3. Media
  • 3. 1. Social Networks LinkedIn, Facebook, Hyves
  • 4. Linked
  • 5. LinkedIn online business profiles platform for networking platform for recruitment
  • 6. Stats 51 million users as of November ’09 28% senior executives the Netherlands: • ranks #16 in November 09 • approx. 1,5 million users
  • 7. Profiles Personal branding
  • 8. Business Networks Stay up-to-date of what happens in your network
  • 9. Platform for networking Communities formed around events and topics
  • 10. Recruitment Platform Recruitment tools, Recruiment Campaigns etc.
  • 11. Company Branding Increased visibility and targeting for your company
  • 12. Hyves online personal profiles platform for relational interaction largest Dutch social network
  • 13. Stats 9,4 million users 6,5 billion monthly pageviews 350K daily scraps
  • 14. Dutch Government Campaign 7 million views within 7 days
  • 15. Data research campaign Perfect platform for targeting youth
  • 16. Facebook online personal activity platform for sharing emotions and information largest social network in the world (excl. China)
  • 17. Stats 300+ million users 25% age 35+ >150% growth the Netherlands, November ’09: • site ranks #8 • 1,6 million users
  • 18. Activity stream Focused on (popular) friends activity
  • 19. SAS’ Facebook Page Company branding on Facebook
  • 20. PALMs Facebook Page Product launch on Facebook
  • 21. 2. Communication
  • 22. Blog Platforms
  • 23. Company blogs
  • 24. Personal (employee) blogs
  • 25. micro-blogging
  • 26. Stats 50 million users 9 million users added each month 150 million visits 80% use is mobile
  • 27. Tweet like a blog post, but just 140 characters
  • 28. Activity Stream What are your friends saying?
  • 29. Companies on Twitter Press releases, customer interaction etc.
  • 30. Executives on Twitter Personal/Company Branding, customer interaction etc.
  • 31. 3. Media
  • 32. Stats 1 billion views a day 700K views a minute #3 site in the Netherlands
  • 33. Branded Channels Company branding, analytics and monitoring tools
  • 34. 3M’s Branded Channel Campaigns with support for competitions
  • 35. Royal Dutch Navy Branded Channel Example
  • 36. Stats 23 unique monthly visitors 60 million monthly views the Netherlands: • 500K+ monthly views • 200K+ monthly visits
  • 37. Slideshare the ‘YouTube of presentations’
  • 38. Company Profiles Example: Adobe for their product Acrobat
  • 39. Company Profiles Example: Aegon Bank
  • 40. Want to jump on?
  • 41. Social Media part of your Online Marketing Strategy
  • 42. MARKETING CHANNELS E-mail lists Natural search (SEO) ASSETS Corporate website GOALS Recruitment Social media Virals website Online strategy portal Paid Search (PPC) Campaign website Social Media Banners
  • 43. Social Media just another marketing channel?
  • 44. 1. Public Relations
  • 45. Local Dutch Police Departments Using twitter for news distribution
  • 46. 2. Customer Service
  • 47. Dutch ISP UPC Web care team is more effective than call center
  • 48. 3. Loyalty-building
  • 49. Create evangelists Turning negative experiences in wow experiences
  • 50. 4. Recruiting
  • 51. Deloitte Long term social media strategy
  • 52. Deloitte Long term social media strategy
  • 53. Deloitte Long term social media strategy
  • 54. Deloitte Long term social media strategy
  • 55. Deloitte Long term social media strategy
  • 56. Dutch Hospital Short term campaign using social media
  • 57. 5. Networking 5: NETWORKING
  • 58. LinkedIn Answers Connect with peers, build your brand
  • 59. 6: THOUGHT-LEADERSHIP 6. Thought Leadership
  • 60. Thought Leadership share, share, share
  • 61. be insightful always be about solutions ask questions about the future share important research reveal field insights be responsive
  • 62. AND CUSTOMER ACQUISITION!
  • 63. What does Social Media cost?
  • 64. 1. It takes people 2. It takes technology 3. It takes time
  • 65. Social Media Channels activity content & media Your Blog Investment in people and technology
  • 66. Social Media development trajectory PORTAL & Your Blog BRANDED CHANNELS Investment in people
  • 67. Portal & Branded Channels Traffic Traffic Traffic Traffic BLOG Corporate PORTAL Website Traffic Traffic Traffic Traffic
  • 68. 6 steps for a sound Social Media strategy
  • 69. 6 steps for your Social Media plan 1. Learn 6. Measure 2. Listen 3. Set Goals 5. Execution 4. Plan
  • 70. 1. Learn what is Social Media?
  • 71. 2. Listen what’s happening around your brand?
  • 72. 3. Set Goals part of your overall marketing strategy
  • 73. 4. Plan Who, what, which channels, trajectory
  • 74. 5. Execution don’t forget offline!
  • 75. 6. Measure set metrics aligned to your goals
  • 76. 6 steps for your Social Media plan 1. Learn 6. Measure 2. Listen 3. Set Goals 5. Execution 4. Plan
  • 77. Total Experience can help you with: Social Media Strategic Plan Social Media Training Social Media Policy Channel Training (Twitter, LinkedIn etc.) Consultancy and Support services Development (ie. Social Media News Room) Analytics services
  • 78. @danielspronk daniel@totalexperience.nl @erwinelling erwin@totalexperience.nl

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