This document summarizes a business case presentation by Daniel Scheck and others about their work with PwC on the enterprise social network called Spark. They identified problems with low adoption and interaction on Spark. They suggested solutions like gamification, making Spark an essential part of daily work, and involving clients to improve knowledge sharing across the company and better connect employees.

1. A WARM
WELCOME FROM
AMSTERDAM TO
OUR BUSINESS
CASE
PRESENTATION

2. WHO WE ARE.
DANIEL SCHECK ROOS BITTERLIN ROGIER ROS
INGA LANGFELDT QUINCY HENRIQUEZ MENNO DIRKS DENNIS LEUSSINK

3. WHO I AM.
DANIEL SCHECK
STUTTGART/HAMBURG/AMSTERDAM
MEDIA ECONOMICS – STUTTGART
MEDIA UNIVERSITY
KNOWLEDGE SHARING & WEB 3.0 –
HOGESCHOOL VAN AMSTERDAM
INTERNSHIP – ADVERSTING AGENCY
DRAFTFCB WORLDWIDE FACEBOOK.COM/
DANIEL.SCHECK
WORKING STUDENT – DIGITAL MEDIA DANIELSCHECK.COM
CENTER STUTTGART (E-COMMERCE) TWITTER: @DIGITAMOUS

4. WHAT WE ARE EXCITED ABOUT
TO TELL YOU.
! WHAT WE DID THE LAST 8 WEEKS.
! WHAT’S IT LIKE? – ENTERPRISE
2.0 IN A WOLDWIDE COMPANY
! WHAT’S THE BIG DEAL WITH
SPARK?
! WHY ENTERPRISES SHOULD RISK
MORE
! WHY THIS IS STRIKING YOU!
! WHAT WE SUGGESTED.

5. WHAT KIND OF PROJECT WE
UNDERTOOK THE LAST TERM.
WE WORKED WE WERE
FOR PWC CONCERNED WITH:
! COLLECTIVE
INTELLIGENCE
BUSINESS CASE ! THE ADAPTION
ABOUT THEIR RATE OF SPARK
ENTERPRISE ! SOCIAL MEDIA
SOCIAL NETWORK FEATURES FOR
NAMED SPARK SPARK

6. WHAT IS SPARK?
HOW DOES PWC USE IT?
WHAT DOES IT LOOK LIKE?

7. PRICEWATERHOUSECOOPERS

8. ACTVITY I MESSAGES I TASKS CREATE I GROUPS I PEOPLE I CONTENT
US MARKETING & SALES DISCUSS
RECENT ACTIVITIES:
UPLOAD
WRITE
ABOUT: MEMBERS:
THIS IS THE US
MARKETING &
SALES GROUP –
DANIEL SCHECK
PLEASE SHARE
YOUR ROOS BITTERLIN
KNOWLEDGE

9. SO? WHAT‘S THE BIG DEAL
WITH SPARK?
! NOBODY WANTS TO USE IT
(SOURCE GOOGLE!)
! NO INTERACTION BETWEEN
EMPLOYEES
! PWC IS DEPENDEND ON THEIR HUMAN
CAPITAL
! CONNECTING EMPLOYEES AND
CREATING A DATABASE ADDS VALUE

10. WHAT DID WE IDENTIFY AS
PROBLEMS?
! THE LACK OF A TRUE SHARING
CULTURE
! SPARK IS NOT SIMPLIFYING DAILY
WORK PROCESSES
! LEADERS DON’T PROMOTE THE
SYSTEM
! NO SUCCESS STORY OR SUCCESSFUL
PILOT PROJECT

11. WHY (BIG) ENTERPRISES
SHOULD RISK MORE.
! STAYING COMPETIBLE WITH FASTER,
BETTER AND CHEAPER SERVICES
! BUSINESS DEVELOPMENT: MAKING
DATABASES ACCESIBLE FOR CLIENTS
! BRAND EMPLOYEES INTERNALLY
! BEING MORE INNOVATIVE

12. WHY THIS IS STRIKING YOU!
! WORKING MORE EFFICIENT (CAN)
MEAN LESS WORKING OVERTIME
! ENTERPRISE 2.0 ENABLES WORKING
FROM EVERYWHERE
! ENTERPRISE 2.0 WILL GROW MASSIVLY
WITHIN THE NEXT YEARS
! COMPANIES WILL NEED ADVISES HOW
TO APPLY SOCIAL MEDIA

13. WHAT WE SUGGESTED.
GAMIFICATION: IMPLEMENT A
BADGE SYSTEM
MAKE SPARK AN ESSENTIAL PART
OF THE DAILY WORK
IMPLEMENT THE TOOLS INTO SPARK
THAT ARE NOW STANDALONE
MAKE THE DATABASE ACCESIBLE
BY USING A TAG SYSTEMS
INVOLVE YOUR CLIENTS

14. PROFIL I FEED I COMMUNITIES I CREATE I WORKSPACE
DANIEL SCHECK ACTIVITY STREAM:
ABOUT ME:
CHECKED IN AT OSLO & AKERHUS UNIVERSITY COLLEGE
HI, I‘M DANIEL
FROM PWC
AMSTERDAM
UPLOADED A FILE: BUSINESS_CASE_OSLO_PWC.PPT
MY BAGES:
x2 COMPLETED A PROJECT FOR TELENOR AND WAS
REWARDED WITH THE „COMMUNICATIONS BADGE LEVEL 2“
MY TAGS: COMMENTED ON AN URGENT QUESTION AND WAS
HONORED BY THE QUESTIONER
WORKED OVER TIME FOR A TELENOR ADIVSORY REPORT

15. PROFIL I FEED I COMMUNITIES I CREATE I WORKSPACE
ACTIVITY STREAM: DASHBOARD:
2
ROOS BITTERLIN UPDATED A DOCUMENT IN THE
PROJECT „TELENOR TAX“ COMMUNICATIONS
4
YOUR „TELENOR TAX“ PROJECT MEETING WAS PROJECTS
RESCHEDULED TO MO, 17:00
1
CALENDER
ROGIER ROS WAS ADDED TO THE PROJECT „KPN
FINANCIAL STATMENT“
1
RESEARCH
MENNO DIRKS FINALIZED A DOCUMENT IN THE PROJECT
„KPN FINANCIAL STATMENT“ 1
DOCUMENTS
MENNO DIRKS ADDED A DOCUMENT TO THE RESEARCH
FOR THE PROJECT „TELENOR TAX“

16. PEOPLE I KNOWLEDGE BASE TELENOR TAX
BJÖRN ADIVSORY REPORT
JANSEN ABOUT THE BONUS TAX
SYSTEM IN NORWAY...
MANAGEMENT SUMMERY
INGA FOR A ANNUAL TAX
DAGEN REPORT AFTER THE
AQUISITION OF ...
HENDRIK TELENOR TREND
PRINS FORECAST 2013. 1.
MOBILE, 2. 4G , 3. M&A...
ROGIER BONUS TAX FORCAST...

17. THANK YOU FOR HAVING
US AND COME VISIT
AMSTERDAM SOON.