Extending a Knowledge Community and Marketplace from netFORUM

Extending a Knowledge Community and Marketplace from netFORUM Monday, March 29, 2010 Sterling Raphael Tom Aiono Daniel Smith

Extending a Knowledge Community and Marketplace from netFORUM  Tom Aiono Accounting Manager  Sterling Raphael President / CEO  Daniel Smith Director of Development Sterling / Daniel / Tom

Before netFORUM & MemberFuse  Old Technology  Out-dated look and feel  Hard-to-manage content  Non-intuitive navigation  Grandfathered, non-internet based AMS Sterling / Daniel / Tom

Selecting the Right Vendor & Partner  Partnership vs. Vendor  Needed Creativity & Agility  Defining goals for SEMA.org  Social Media/Community Presence  New and Fresh website look Sterling / Daniel / Tom

Project Management  Multiple / Highly Customized Projects  Enterprise install of MemberFuse™  Large CMS Installation with Drupal + 5 other projects  Agile project management  Tools  Basecamp from 37 Signals (http://www.37signals.com)  ZenDesk for Maintenance  Weekly communications Sterling / Daniel / Tom

Integration Challenges  Extended demographics for individuals & org profiles  Data consistency  Duplicates  Converting one data model to another  Upgrade paths Sterling / Daniel / Tom

Integration Strategy  Regular data pulls of updates from AMS  Update member records on login  User updates pushed immediately back to AMS  Modular architecture for plug and play setup Sterling / Daniel / Tom

Using netForum Correctly  Membership Process  Getting members into netForum  Getting members information updated  Accounting Process/Practices  Managing membership dues  Managing website revenue  Changing revenue recognition base on billing  Monthly Amortization Schedule vs. Cash Receipts Sterling / Daniel / Tom

SEMA Staff Procedures/Operations  Membership Procedures  Setting up memberships (7,000+) on anniversary vs. fiscal year  Changing over to a web based AMS  Using SEMA Care to filter feedback to NFi Studios  Accounting with Pay for Content (Non Dues Revenue) Sterling / Daniel / Tom

MySEMA – MemberFuse™ Community  Relevant Dashboard Experience Sterling / Daniel / Tom

MySEMA Member Profiles  Member Profiles Sterling / Daniel / Tom

Targeted Content  Aggregated content from Community and CMS  Matched to users by “MySEMA Interests” Sterling / Daniel / Tom

Organic Organizational Management  Members can update their own data  Primary contacts of companies can update organizational data  Demographic information  Approve user registrations  Targeted email blasts to unresponsive users  Help engage users into the system  Help membership collect newest data  Registration  Allow employees of member companies to sign-up for account Sterling / Daniel / Tom

Pay for Content  Instantindustry content as a file download  Revenue stream for industry content  Content for Members  Free or reduced pricing model  Future of Pay for Content  Simple Event Registration  Physical Content/Merchandise  Accounting Sterling / Daniel / Tom

Show Matching  Show Matching Welcome Screen Sterling / Daniel / Tom

Show Matching  Buyers and exhibitors matched based on product interest  Attendees matched to events based on product interest  Ability to update individual profile to improve matches to buyers  Show itinerary planning  Attendee messaging Sterling / Daniel / Tom

Enjoy the Drive  Bringing social media to the largest expo  Bring new technology to the industry  Twitter  Flickr  YouTube  Trending Topic  Unique User Experience Sterling / Daniel / Tom

Enjoy the Drive  Issues to overcome  Need approval process  Technology gap  Entirely public site built on MemberFuse Platform Sterling / Daniel / Tom

Ongoing Project Management and Customer Service  Weekly Project Meetings  Project Dashboard: Current projects in progress  Agile Roadmap: Set/Confirm Priorities Often  Working with multiple departments with multiple projects  SEMA to manage and filter member feedback to NFi Studios Sterling / Daniel / Tom

Collecting and Analyzing Metrics  Community Reporting: What numbers are important?  Google Analytics  Server Traffic  Hyperic  Logs Sterling / Daniel / Tom

SEMA & NFi Projects Roadmap  Online Member Applications  Member Application & Renewal  Leveraging xWeb  SEMA Show  Online Exhibitor Registration Leveraging xWeb  Enjoy the Drive (second year)  Show Matching (second year)  Increased integrations with attendee registration  Increased integration with exhibitor database using xWeb Sterling / Daniel / Tom

MySEMA v2.0 Sterling / Daniel / Tom

Questions ? Sterling / Daniel / Tom

Contact Information  Sterling Raphael – President, NFi Studios  sterling@nfistudios.com  Twitter:@sterlingraphael  (407) 425-1634  Tom Aiono – Accounting Manager, SEMA  TomA@sema.org  (909) 396-0239  Daniel Smith – Director of Development, NFi Studios  daniel@nfistudios.com  Twitter:@danielrsmith  (407) 425-1634

Extending a Knowledge Community and Marketplace from netFORUM

by danielrsmith on Apr 05, 2010

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