Social Media CIM London May 2012

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Presentation from Social Media Benchmark event CIM London

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  • Rev PA1
  • Social Media CIM London May 2012

    1. 1. Innovate with Intelligence:Latest Digital Marketing TechniquesDaniel Rowles
    2. 2. Who Am I? • Daniel Rowles • CIM Course Director • 14 Years experience in digital marketing – Both client and agency side • BBC, Vodafone, MasterCard, Warner Bros, Boots, John Lewis • @danielrowles
    3. 3. Show of Hands…..Google (or any other) AnalyticsFacebookLinkedInTwitterPinterestGoogle+
    4. 4. What I’ll Cover • Latest changes • Planning • Measurement (and pitfalls)4
    5. 5. http://www.google.com/insidesearch/plus.html
    6. 6. Bing Social Sidebar
    7. 7. Social Proof
    8. 8. Google Privacy Policy ‘we can tell you that you’ll be late for a meeting based on your location, your calendar and the local traffic conditions.’
    9. 9. Volume-based metrics • 10 Million ‘Likes’! • What does that mean? – Engagement – Sentiment – Share of Voice – Revenue
    10. 10. EdgeRank
    11. 11. Google Goggles and visual search http://www.google.com/mobile/goggles
    12. 12. Recognzr http://www.tat.se/
    13. 13. SocialMention.com - FREE
    14. 14. Viralheat
    15. 15. Radian6
    16. 16. Engagement in action
    17. 17. Consideringobjectives
    18. 18. Meaningful Information
    19. 19. The Dangers of Last Click
    20. 20. Multi-Channel Funnels
    21. 21. Rule for Magnificent Web Success • For every $10 spent on analytics data • Spend $90 on people to tell you what it means • Avinash Kaushik - Google
    22. 22. The path to ROI
    23. 23. Same Fundamentals Apply
    24. 24. http://www.youtube.com/watch?v=CvVp7b5gzqU
    25. 25. Conclusions • Set objectives • Select appropriate channels • Measure, engage and improve
    26. 26. Thank you • @DanielRowles • danielrowles@me.com • www.targetinternet.com

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