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Social Media CIM London May 2012
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Social Media CIM London May 2012

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Presentation from Social Media Benchmark event CIM London

Presentation from Social Media Benchmark event CIM London

Published in: Business, Technology

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    • 1. Innovate with Intelligence:Latest Digital Marketing TechniquesDaniel Rowles
    • 2. Who Am I? • Daniel Rowles • CIM Course Director • 14 Years experience in digital marketing – Both client and agency side • BBC, Vodafone, MasterCard, Warner Bros, Boots, John Lewis • @danielrowles
    • 3. Show of Hands…..Google (or any other) AnalyticsFacebookLinkedInTwitterPinterestGoogle+
    • 4. What I’ll Cover • Latest changes • Planning • Measurement (and pitfalls)4
    • 5. http://www.google.com/insidesearch/plus.html
    • 6. Bing Social Sidebar
    • 7. Social Proof
    • 8. Google Privacy Policy ‘we can tell you that you’ll be late for a meeting based on your location, your calendar and the local traffic conditions.’
    • 9. Volume-based metrics • 10 Million ‘Likes’! • What does that mean? – Engagement – Sentiment – Share of Voice – Revenue
    • 10. EdgeRank
    • 11. Google Goggles and visual search http://www.google.com/mobile/goggles
    • 12. Recognzr http://www.tat.se/
    • 13. SocialMention.com - FREE
    • 14. Viralheat
    • 15. Radian6
    • 16. Engagement in action
    • 17. Consideringobjectives
    • 18. Meaningful Information
    • 19. The Dangers of Last Click
    • 20. Multi-Channel Funnels
    • 21. Rule for Magnificent Web Success • For every $10 spent on analytics data • Spend $90 on people to tell you what it means • Avinash Kaushik - Google
    • 22. The path to ROI
    • 23. Same Fundamentals Apply
    • 24. http://www.youtube.com/watch?v=CvVp7b5gzqU
    • 25. Conclusions • Set objectives • Select appropriate channels • Measure, engage and improve
    • 26. Thank you • @DanielRowles • danielrowles@me.com • www.targetinternet.com

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